Senior Account Executive

Dana L. Veltri

** ******* *****, ********, ** ***02 - 203-***-**** – *********@*******.***

WORK EXPERIENCE:

Conair Corporation Stamford, CT

Senior Account Executive, Public Relations Department January 2012-Present

Account Executive, Public Relations Department January 2009-December 2011

Junior Account Executive, Public Relations Department January 2007- December 2009

Media Relations: Correspond and maintain a positive rapport with consumer & trade media.

• Handle requests for product imagery, product samples, and product fact checking.

• Engage in media product pitching.

• Create media and distribution lists through Vocus PR software.

• Assist in press kit mailings and assembly.

• Coordinated a free promotional coupon offer with Seventeen Magazine, Conair, and Walmart stores. The six week long coupon produced an average sales increase of 13% on a Conair product line.

• Provide community relations to charity organizations, and consumer correspondence.

• Review daily Cision Media-Monitoring exposures.

• Knowledge for writing press releases.

Event Planning: Work with PR manager in the planning and execution of PR media events.

• Coordinate all PR event related logistics, including contacting outside vendors and event personnel (Stylists, DJ’s, Photographers, Production Companies, etc).

• Prepare event Run of show, including all staff scheduling.

• Supervise all department interns and temporary employees.

• Schedule travel arrangements for events when needed (air, lodging, & car service).

• Obtain all post event material for event creation recap.

• Process purchase orders and payment for all outside vendors and freelance event staff.

• Experience assisting with on and off-site photo shoots.

• Place and maintain all product inventory.

Job Trafficking: Traffic multiple Public Relations jobs through the creative department.

• Organize and oversee the yearly Conair media recap book, which highlights all media exposure we received throughout the year.

• Work with the Vice President of PR and the Allegro division, to create custom promotional accessories for media gifting.

• Provide administrative support to the Vice President of PR, and the PR manager.

St. Pete Times Forum Tampa, FL

Group Sales Department Intern January 2006-April 2006

The St. Pete Times Forum is a major sports and entertainment arena which is home to the Tampa Bay Lighting Hockey team.

• Established client demographic spreadsheets for various event nights.

• Coordinated event/game day ticket holder packets.

• Participated with the onsite set-up for community events held at the forum like the Annual Bolt Run to benefit the Leukemia & Lymphoma Society.

• Informed local companies, as well as current clients about up-coming charity events,

shows, and sporting games at the Forum.

• Gained local sponsorship for game day and charity events.

• Conducted student tours of the Forum for Career Day

ADDITONAL EXPERIENCE

Computer Skills:

• Prominent in Microsoft Office.

• Experience working with both Mac and PC’s.

• Vocus PR Software and CisionPoint PR Software.

• ExpenseVisor (expense report system).

• Metastorm( Eworks).

EDUCATION

• Master of Arts Degree in Public Relations, May 2011

Iona College, New Rochelle, NY. Graduated with Honors GPA: 4.0

• Bachelor of Arts Degree in Sociology; Minor in Criminology, May 2006

The University of Tampa, Tampa, FL. Graduated with Honors GPA: 3.8

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