Senior Marketing Professional

Rashmi Trikha Singh

* ****** *****, ******, **-**831

Home: 609-***-**** Mobile: 732-***-****

*******@*****.***

OBJECTIVE

Ten years success in technology marketing and sales. Created and executed innovative marketing strategies to generate new business and diversify existing install base. Results-oriented Senior Marketing Professional with passion for account, industry and program marketing. Seeking B2B Senior Marketing role to expand career growth.

PROFESSIONAL EXPERIENCE

Sun Microsystems, New York, NY

February 2005- current

Global Marketing Manager- Global Financial Services Industry March 2009- current

Provide marketing support for top nine Global Financial Services Institutions. Deliver an optimized mix of demand generation activities that drive incremental pipeline for GAI. Current Communications and Microsite Lead for GAI/FS.

FS Lead on successful Social Media project; GPS Microsite. Program has turned into a best practice and received positive ROI results. Microsite includes rich-media with video interviews, blogs and interactive/custom content for top global financial services customers.

Executed Developer Days for JPMC, UBS, and Citi. Attendees ranged between 50-100/ location.

Executed a multi-phase eMarketing campaign around x86 with Citi resulting in 20 leads and $2M in revenue.

Created communication blasts on a weekly basis that were utilized by sales. Communiqué’s encompass Sun’s latest offerings, product launches, market intelligence, and analyst relations. These are forwarded to customers for awareness building purposes.

Achieved 50% of FS Q4 FY09 team pipeline goal – $10.6M individual contribution

Achieved 78% of FS Q1 FY10 team pipeline goal – $8.8M individual contribution

Account Marketing Manager- Financial Services February 2005- March 2009

Create and execute account specific demand creation activities for established installed base accounts within Financial Services, FS, in conjunction with sales, practice community, industry marketing and other corresponding business units. Manage to a quarterly/annual area budget while assessing and tracking ROI/pipeline metrics. Understand account and selling unit business objectives and develop a marketing strategy to support goal achievement. Additional responsibilities taken on have included; creating and deploying GTM area-wide industry campaigns around Insurance and Banking, Current Systems Lead selecting high-touch point Systems campaign for FS, Current Area-Wide Communications Lead for FS.

Created and executed Mergers & Acquisitions GTM marketing program to address Financial Services industry market changes and position Sun with viable solutions that addressed customer infrastructure acquisition and employee on-boarding.

Successfully created and implemented Avian Flu Financial Services industry campaign including e-marketing, webcast, and telemarketing. Program positioned Sun’s Business Continuity and OpenWork offerings and leveraged various content experts. Program resulted in 6 opportunities identified.

Avian Flu campaign recognized as a Best Practice for GSO Marketing. Interest received from the FS Program Office, MidWest, Telco, and Southern Area as well as other GEMs: Canada, China and Germany. Promoted to Sr. level due to success on Best Practice programs.

Created and implemented integrated campaign around Sun’s Secure Global Desktop to raise awareness and create demand for Thin Client solution to Developer community in the Insurance industry. Worked with Desktop Practice leads, Desktop sales, and technical staff to position solution to Developer community. Program developed 3-4 opportunities.

Created and implemented Operational Effectiveness industry program for Insurance segment. Sun solution included providing IT solid infrastructure with JavaCaps and BPM to accelerate deployment of critical business solutions. Campaign included Direct Mail, Executive Breakfast, creation of white-papers, working with analysts and sales. Program was promoted as Industry Best Practice.

Implemented eMarketing program around Sun’s Eco offering in the Financial Services industry. Program positioned Sun's virtualization and consolidation methodologies to address pressure financial institutions face to balance energy costs, space and cooling. Program was two phases including; e-marketing and direct mail and resulted in 3 opportunities.

Awards:

Selected to attend ‘Marketing Business Academy’, Georgetown University School of Business (Dec 2008). Top performers in US Field Marketing organization selected to attend 5-day session focused on innovative marketing techniques and building customer value based messaging to stay competitive.

Awarded FY06 Q2 and FY08 Q4 Performance Distinction

Nominated for Account Marketing Manager of the Year FY06

firstRain, New York, NY

January 2004 –February 2005

Marketing Director

Enterprise search software designed to derive business intelligence from the web. Created product messaging, campaign development, and execution for local and national geographies. Alignment with Outside Sales and Product Marketing for strategy and support. Managed marketing budget and wrote formal marketing plans. Supervised two internal international marketing staff members and outside contractors in execution.

Successfully developed and managed 1st webinar series for company. Results included $700K in 2005 pipeline.

Increased sales by 150% through prospecting & lead generating techniques to include email blasts, speaking engagements, white papers, telemarketing campaigns, & trade shows to support product launches & briefings. 9 events total. Designed creative outbound marketing collateral including; print advertising, and sales tools.

Re-creation of National Sales/ Marketing Portal on internal website providing effective tools for Sales and Marketing.

Managed development and dissemination of press releases, and composing marketing copy and supplied staff with market intelligence.

Led marketing managers to ensure a high level of execution and morale; including selection of topics for events, speaker selection, creative development, logistics, and reporting results.

BLUEARC Corporation, Edison, NJ

March 2002 – December 2003

Account Manager

Generated high quality business opportunities in the NY Metro storage market. Supported corporate and regional marketing campaigns in the region. Delivered presentations, responded to RFP’s, built proposals and closed business. Managed Inside Sales rep, marketing team, finance, local technical resources, and partners in driving growth.

Penetrated key market segments resulting in 170% of quota for Q2. Top performer for company- Q2

Established BlueArc as standard (NAS) platform at Merck-Bioinformatics. Strategic win for company.

Established Higher Education practice area for company. Responsible for closing first two education accounts.

Impacted marketing to produce customer success stories, press releases and other sales supporting collateral.

SUN MICROSYSTEMS, NJ

June 2000 – January 2002

Account Manager- AT&T

Managed several AT&T business units and a $13 million goal. Primary role was first point of contact for Sun’s largest corporate account. Key responsibilities included: Interfacing with Telesales and business and technical decision makers at all levels, coordinating internal resources, partnering with value-added resellers (VAR). Evangelized Sun’s server & storage networking vision.

Graduated from Sun Microsystems elite “Best of the Best” sales training program. Only 80 out of 3000 total applicants selected to participate.

Captured new growth business opportunities in un-chartered territory for $800K.

Increased sales by 50% by organizing and coordinating first successful product marketing event for customers at AT&T Broadband. Event resulted in AT&T area VP recognition.

Increased sales 30% by uncovering new pockets of business resulting in higher corporate visibility.

Achieved Sun’s Area VP recognition by completion of complex account planning document.

Won $2M highly competitive RFP at AT&T Broadband. Project closed gap for fiscal quota.

EDUCATION

MBA, Marketing, The University of Houston

August 1998-May 2000

BA, Psychology, University of Texas

Dec 1996

”Marketing Business Academy”, Georgetown University Executive Education Dec 2008

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