Strategic Marketing Leader

BRIAN ZELENKA

**** ******** ***** *****, ** ***** 813-***-**** *********@*****.***

STRATEGIC MARKETING EXECUTIVE

** ***** ********** ******* ********** marketing strategies to increase company awareness and profit growth. Strong emphasis on deploying results-oriented marketing programs through traditional and digital channels. A strong leader with the ability to drive successful teams and perform accurately and effectively under deadline sensitive situations. Extremely organized and resourceful with the vision to conceptualize the big picture while remaining detail oriented.

FUNCTIONAL EXPERTISE

Executive Leadership

Strategic Marketing

Lifecycle Marketing

Channel Management

Brand Positioning

Website Marketing

Search Engine Marketing

Social Media

Email Marketing

Direct Marketing

Collateral Development

Target Profile Segmentation

Program Management

Process Improvements

Performance Measurement

KEY ACCOMPLISHMENTS

Generated more than 330 new sales delivering $20.9m in revenue in less than 1 year through integrated direct marketing efforts.

Increased YOY web traffic 65% and ROI 18% by developing new performance tracking mechanisms to re-allocate online channel investments.

Implemented a print-on-demand ordering system, used by more than 1,200 associates nationwide, which yielded a $90,000 decrease in annual production and inventory costs.

Established social networking pages on LinkedIn, Facebook, and Twitter to include standards and processes to monitor and promote content.

Successfully directed the planning, execution, and deployment of 4 brand and logo changes resulting from various mergers and repositioning initiatives.

Increased lead generation by 175% while further defining A-level prospects by analyzing “best buyer” profiles and developing co-operative direct mail programs to increase market share.

Received the Sales & Marketing Executives International’s (SMEI) “Peak Performer Award” for outstanding service marketing contributions in 2005.

PROFESSIONAL DEVELOPMENT

Vitera Healthcare Solutions: Tampa, Florida October 2010 – Present

Vitera Healthcare Solutions (formerly Sage Healthcare), provides physician practice management and electronic health records (EHR) software and services for small to medium-sized practices as well as enterprise customers.

Sr. Director, Marketing

Direct the strategic and tactical execution of the marketing department to include lead generation, direct marketing, web properties, SEM, social media, tradeshows, events, communications, and brand advertising.

Develop integrated direct marketing programs focused on new business development, yielding more than $2.5m in closed revenue, $13m in pipeline revenue, and 44% ROI to date.

Effectively develop and execute offer-based communication strategies to promote software product and version releases that increase install base uplifts, migrations, and add-ons.

Created a weekly marketing dashboard report to evaluate and continuously improve response rates, lead scoring, sales funnel efficiency, and ROI by marketing initiative.

Worked with senior leadership to optimize the company’s event marketing strategy to identify business objectives and performance metrics associated with executing 10 national tradeshows, over 100 regional events, 2 sales recognition trips as well as all quarterly all hands meetings.

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Kforce Inc: Tampa, Florida September 2001 – October 2010

Kforce is a professional staffing and solutions Firm serving the technology, finance & accounting, health & life sciences, and government verticals through 64 offices in the United States and 2 in the Philippines.

Director, Marketing (May 2008 – October 2010)

Led the development and execution of the enterprise marketing strategy through select channels to include website, SEM, job boards, social media, email marketing, and all traditional marketing functions.

Managed the strategic execution and deployment of the department’s $5M budget and present monthly and quarterly performance updates to the Executive Committee.

Oversaw the management and deployment of multiple web properties and consultant portals that reached more than 450,000 unique visitors and 3,500 consultants per month, respectively.

Directed the execution and deployment of the Firm’s SEO strategy to include keyword selection, site architecture, page content, metatags, and inbound linking.

Successfully led the marketing activities for the due diligence, closing, and integration phases of 4 acquisitions.

Director, Product Management (March 2006 – May 2008)

Identified and promoted business trends and opportunities for the Technology business line.

Developed standardized presentation materials and training tools, including the first Field Performance Manual, increasing productivity per sales associate by 8%.

Created over 20 business development and recruiting quick reference cards for field associates.

Authored more than 30 case studies and trained associates on industry trends related to ERP, Oracle Fusion, and Healthcare Technology.

Senior Marketing Manager (December 2004 – March 2006)

Assisted in managing the daily department functions while establishing new workflow processes to identify, manage, and track department initiatives.

Managed the development, implementation, and launch of the Firm’s first eCollateral system, providing a mechanism to send over 70 electronic collateral products with reporting and tracking capabilities.

Developed a national vendor network to provide centralized marketing support through SalesCentral.

Successfully executed corporate programs and enterprise projects supporting multiple business lines.

Marketing Manager (September 2001 – December 2004)

Functioned as the field marketing consultant for the Technology, Clinical Research, Scientific, and Healthcare business lines.

Researched, coordinated, and implemented strategic and tactical marketing programs for local and national field offices focused on lead generation and brand awareness.

Programs included competitive analysis, tradeshow execution, collateral development, and public relations.

SynergyUS: Tampa, Florida August 2000 – May 2001

A reseller of business management software, SynergyUS provided customized, enterprise solutions to meet the financial and accounting needs of customers through the Southeast.

Director, Marketing

Responsible for all go-to-market initiatives including target market research, competitive analysis, marketing communications, and collateral generation.

Performed on-going review and analysis of activities, costs, and profitability to measure progress towards stated goals and objectives.

Developed and managed all marketing initiatives including direct mail, telemarketing, collateral, public relations, tradeshow, and website presence.

Established a centralized sales and marketing database within ACT to retain prospect history, streamline sales initiatives, and analyze sales cycles.

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Adrem Profiles: Tampa, Florida February 1998 – August 2000

Adrem (now LexisNexis Risk Solutions) is a trusted provider of critical risk management and background screening services used by commercial and governmental agencies to facilitate safe work environments.

Marketing Manager

Managed the marketing communications and telemarketing organization to effectively deliver targeted marketing campaigns to support all sales efforts.

Improved lead generation by 30% as a result of redesigning the company’s website.

Consistently generated 80% of the company’s leads by developing and coordinating the integrated execution of more than 50 direct mail, broadcast fax, telemarketing, and tradeshow events.

Established a co-operative marketing program with the National Association of Securities Dealers (NASD) to serve as the primary background check provider for the association.

Purchased, created, and authored all print advertisements, web content, and press releases.

Time Customer Service: Tampa, Florida April 1996 – February 1998

Time Customer Service, a Time Warner Company, provides magazine subscription services for more than 70 different publications including TIME Magazine, Sports Illustrated, People, and Fortune.

Promotions Specialist

Created and executed weekly renewal mail promotions to 3 million TIME Magazine readers.

Consulted with client on creating, implementing, and reporting A/B test strategies.

Served as account executive to all in-house production units related to mail production.

Forecasted, coordinated purchasing, and tracked all stock levels required to execute promotions.

Power-Pak Communications: Tampa, Florida September 1995 – March 1996

Power-Pak provided full service advertising agency support to healthcare organizations, specializing in Pharmaceutical rebate program development and management.

Marketing Coordinator

Identified client needs to develop direct response campaigns targeting healthcare professionals.

Responsibilities included coordinating telemarketing projects, solo mailers, and targeted broadcast faxes.

Prepared and presented client proposals and price quotes for production of advertising.

Successfully created and managed product photo shoots, rebate programs, and client databases.

Naylor Publications: Gainesville, Florida August 1994 – August 1995

Naylor provides integrated media services in print publications, online media, and tradeshow events for associations.

Account Manager

Achieved $20,000 in print media advertising sales, the highest branch record set by a new associate.

Prepared book budgets, created marketing strategies, researched major suppliers, and successfully sold advertising to decision-makers.

Developed scripts for telephone sales based on research and best practices.

Participated in Research & Planning Committee to analyze and develop company operations schedules.

PROFESSIONAL CREDENTIALS

AWARDS & AFFILIATIONS:

Dale Carnegie Leadership Training for Managers – 2010

Peak Performer Award – Sales & Marketing Executives International (SMEI) – 2005

Kforce Department of the Year – 2005

Kforce Corporate Performer/Employee of the Year – 2004/2002

American Marketing Association (AMA) Member

ACADEMIC:

Bowling Green State University: Bowling Green, Ohio August 1990 – May 1994

Bachelor of Science, Business Administration

Major: Marketing/Advertising

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