Market Savvy Research Executive, Ph.D.

Location:

Posted:

March 10, 2011

Resume:

Edward T. Manzitti

Profile

** Results driven market analysis executive with 20 years of experience in trade association, research supplier, consulting, and corporate research organizations ** Hands-on thought leader as well as manager, strong client management, business development skills, P&L management, staff management ** Heavy high tech and telecom experience ** Member of the American Marketing Association and the American Psychological Association ** Seeking a leadership role in an analytically driven organization.

Experience

Executive Consultant, Market Research And Analysis, Hillsborough, NJ 2009-Present

Client and business development for primary market research supplier

Prospecting, proposal development, negotiation, Fortune 100 client relationship management

Design of quantitative and qualitative research, execution, analysis, and PPT reporting for Fortune 100 clients as an independent consultant.

Vice President, Research & Market Intelligence, Direct Marketing Association, New York, NY 2007-2009

Defined and delivered the overall business strategy and portfolio of $1+ million. Cut costs 50% and improved ROI. Partnered with Marketing, Sales, Membership and other business units to deliver on overall corporate revenue of $30 million.

Extended DMA’s business to international markets with a $1 million proposal for Middle Eastern Economic Impact Analysis. Developed business relationships and revenue sharing agreements with publishers with a potential to grow over all revenue 50%

Created and launched new products (virtual seminars, database, electronic publications) that produced more than 50% of revenue

Published DMA’s first and widely quoted report on mobile marketing

Partnered with Government Affairs in research supporting direct marketing industry lobby representing a $10 billion + industry

Served as the DMA’s thought leader for research and interface with media. Quoted in trade publications, The New York Times, and The Washington Post.

Presented and moderated panels of domestic and international attendees at the DMA Annual Meetings

Designed DMA’s 3000+ membership survey that provided a dashboard of metrics to improve business performance and membership retention. Moderated member focus groups and launched customer survey that aligned research with member needs.

Mentored internal staff of seven researchers that produced over twenty publications annually and $700,000 revenue.

Director, Wireless Market Research, The NPD Group, New York, NY 2005-2006

Launched and grew $2.0 million primary research for the Wireless practice, with state-of-the-art methodology for new syndicated and custom products

Produced syndicated wireless industry trackers (new purchase, embedded base, content) and custom research products (fast follow-up, topical reports including Mobile Games, Ringtones, Camera phone, Japanese vs. US Wireless Market) generating most of the revenue for the business unit

Led cross-functional teams across all levels of management and staff. Interfaced and managed relationships with clients (wireless carriers, handset manufacturers, content providers), industry analysts, panel management and operations, IT teams.

Director, Market Research & Analytic Consulting, Enterprise Marketing Solutions/Direct Group,

Piscataway, NJ 2002-2004

Established and grew $550 K+ telecom and high tech market research consulting practice and online products

Developed proposals and executed primary market research and industry analysis including project management, multivariate analysis, reporting, and business development

Effectively served as the primary client relationship manager for projects in the $550K+ research practice

Projects included: Consumer Value, Loyalty, and Advertising Effectiveness, Online Research Panel, Customer Retention Analysis, Customer Relationship Management, New Customer Care and Satisfaction Tracking, Yield/Loss, Sample Development and Management

Saved over $100K per year by using secondary data to supplement findings from primary market research

Senior Manager, Research Consulting, Harte-Hanks Market Intelligence, Hillsborough, NJ 1997-2001

Re-established and invigorated primary market research and industry analysis for telecom and high technology

Won back a former client that produced $1 million revenue annually

Generated $2 million+ in new custom research business with successful proposals

Established reputation as a thought leader for data services market analysis with Fortune 100 clients

Saved the company over $20K per year by training existing survey staff in telecom concepts

Made effective presentations with actionable recommendations and decision support that produced $2 million new revenue with follow-on engagements

Major projects included: multi-service data product market share analysis for a major communications carrier, share of wallet analysis for a major communications carrier, customer value and loyalty research, customer scoring and profiling for communications equipment manufacturers, segmentation, developed content for web based communications industry information products. Results used to: evaluate performance of product managers, modify marketing strategies, and generate sales leads.

Senior Manager, Market Research, Telcordia Technologies, Red Bank, NJ 1987-1997

Provided telecom carriers with strategic market/business analysis, primary market research and segmentation analysis for multi-million dollar B-to-B and B-to-C data, voice, and video services

Won research contracts with carriers based on successful proposals for $1 million plus annually

Provided strategic analysis that was used by an international carrier to implement a new product offering worth $ 10 million+ annual revenue

Promoted to Senior Manager in 1995 with increased staff and budget responsibility. Hired, trained, and managed staff of market research managers, consultants, and suppliers.

Education

Michigan State University, Ph.D., Educational Psychology

New York University, Graduate School of Business Administration, Certificate

University at Buffalo - The State University of New York, B.A., Psychology

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