Sales Management

STEVEN SANDS

707-***-**** - ********@***.***

http://www.linkedin.com/in/stevensands

Strategic leader in nationwide, $20 Billion financial services enterprise, creating and implementing

blueprint for customer centric, web business platform, product management, online business

channel and launching technical systems for unforeseen performance and profits.

• Created and delivered critical, strategic marketing and IT initiatives for web platform business

capability.

• Developed and implemented enterprise wide product management expertise and thought

leadership. Jump-start Product Management team to enable long term growth with

formalized stakeholder involvement.

• Led business development, defining and implementing Internet marketing direction, Web site

design and implementation, system management, project execution, product positioning, and

customer satisfaction. Strategic use and implementation of mobile tool sets.

• Responsible for brand and marketing campaign management, online marketing, content

development, graphics design, programming, coding, test design and testing.

• Drive critical, strategic marketing initiatives pertinent to search engine optimization, e-mail

and banner-tile advertising, pay-per-click systems, partner sites, social media and special

promotions.

• Forge cost-effective Web programs to realize long-term value, exceptional interactive

capacity, and customer establishment and retention.

• Led and implemented outstanding opportunities to build and expand marketing and sales

pipelines.

• Introduced training for staff, as well as IT programmers and analysts, on Internet

technology from business perspective.

• Directed cross-functional Marketing, IT and Product teams to achieve corporate mission.

Corporate Leadership Strategic Planning Digital Strategy Product Management Business &

Market Development eCommerce Web Traffic, Lead and Sales Generation Capital Generation

& Savings Product Development & Positioning Sales Expansions Resource Allocations

Procurement Continuous Improvement Training Development Client Retention Corporate

Relations Executive Presentations Vendor Negotiations & Management Problem Solving

PROFESSIONAL EXPERIENCE

GENWORTH FINANCIAL WEALTH MANAGEMENT, Pleasant Hill, California

A subsidiary of Genworth Financial, works closely with independent financial advisors to serve the

investment needs of their clients. Offers an investment platform that gives financial advisors access

to institutional quality investment management and flexible wealth management solutions. With

more than $20 Billion of assets under management, GFWM serves a network of over 6,000

independent financial advisors and over 130,000 clients of those advisors.

Director of Digital Strategy 2010-Present

Senior business leader delivering overhaul of primary web delivered business platform including

vendor evaluation, selection, contract/price negotiation, program management, project

management, key stakeholder involvement, wireframe of needed/desired functionality, creative

design, evaluation/selection of content management system software provider, search tool, website

analytics tool and launch strategy. Led, created and delivered transformational Product

Management stakeholder engagement paradigm in product/program design yielding high-impact

web capabilities in direct support of strategic growth goals.

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STEVEN SANDS Page 2 ********@***.***

CALIFORNIA CASUALTY MANAGEMENT COMPANY, San Mateo, California

Provider of automobile and home insurance to occupational groups including elementary school

teachers, nurses, police and highway patrol officers in 44 states with annual sales of $310M.

Assistant Vice President & E-Solutions Manager 1999-January 2010

Developed significant and lasting revenue expansion through establishment and implementation

of crucial online consumer-based systems as sole member of department. Meet and exceed

sales, service, and financial targets for online channel. Formulate and drive extensive,

transformational marketing initiatives. Introduced dynamic business development through creative

design of Web sites and graphics and invention of high-impact content. Spearhead online

marketing initiatives including e-mail promotions, social media/networking, as well as

advertisements and promotions with external sites. Directed use of internal specialists on

projects, including IT analysts and programmers. Purchase external resources for key system

establishment with focus on budget management. Coordinate 3 simultaneous technical projects

on regular basis for functions such as customer-based click-to-call function for quoting process,

as well as federal eSign initiative to facilitate customer submission of documents through

electronic transmission. Monitor online system performance and oversee Web site analytics.

Leverage latest information on available technology to harness IT resources and optimize Web

applications. Perform training to focus and motivate staff and IT specialists to engage in Internet

technology from business and profit perspective. Negotiate and realize expansion of corporate

marketing activities.

Corporate and Financial Highlights:

• Responsible for renovated corporate Web site mid-2009 creating flagship branding for the

company, designed to appeal to a younger prospect audience and resulting in a 20%

increase in online sourced auto/home policy sales.

• Delivered Web site in 2006, resulting in doubling of inbound phone volume and acquisition

of 50% of annual sales leads in last quarter of year.

• Gained more than 95,000 registered customers in MyAplus.com portal since 2000.

• Attained more than 35,000 registered prospects in MyAplus.com portal since 2000.

• Facilitated receipt of more than $400K in monthly credit card volume among online

customers engaged in policy renewal.

• Tuned Web page design, resulting in monthly sales increase of $250K.

• Achieved indicated combined ratio of 88.9%, versus 101.4% for overall channels.

• Created and applied strategy to attract online prospects and customers, resulting in

indicated loss ratio for online channel of 52.5%, versus 62.3% for overall channels.

• Received indication in surveys demonstrating online channel’s influence on 20% of offline

sales.

• Leveraged lower costs associated with online channel acquisition, resulting in variable

acquisition cost for online sales of 1.4%, versus 4.1% for offline acquisition.

• Maintain sales conversion rates at company average or better for online channel.

EDUCATION

B.S., Biology

California State University East Bay, Hayward, California

TECHNICAL SKILLS

Microsoft Office Microsoft Image Composer Access Publisher

HTML XML ASP PHP JavaScript SQL WS-FTP Site Core CMS

Author

The Delphus Paradox – a Science Fiction novel

Developed inspirational Quote For Today iPhone App to test HTML5 off-line capability

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