vp sales

Robert LoMonaco

** ******* ******, ******** *****, NJ 07750

Ph: 908-***-**** *****@***.***

SENIOR VICE PRESIDENT SALES AND MARKETING

Successful background in creating and building effective organizations

and delivering sales and marketing results in competitive environments.

Creative Market Expansion ~ Strategic Planning ~ Team Leadership ~ Relationship Management

Competencies and Accomplishments

· Built sales from start-ups to $30 million

· Successfully launched 5 CPG Start-up companies / product lines

· Effectively and quickly transferred skills and experience to new product categories with new Sales Teams, Customers and Buyers

o Toys, Sporting Goods, Gifts / Collectibles, Software, Stationery / Office Supplies

· Developed sales policies and personally managed relationships with major national and regional retailers and distributors including: Wal-Mart, Toys R Us, Target, Kmart, Costco, Sam’s Clubs, Anderson Merchandisers, The Sports Authority, West Marine, Bass Pro Shops, Cabelas, Big Rock.

· Recruited, trained and managed factory sales reps and rep organizations with 50+ sales people

· Managed development, sourcing and distribution of multiple product lines / categories

· Negotiated licenses and managed relationships with 20+ licensors in various categories

· Managed successful advertising, POP and PR campaigns

· Supervised and participated in 50+ Trade Shows in various industries and product categories

· Effectively created and managed Warehousing and Distribution relationships, Asian sourcing, Sales Admin, Forecasting, Margin Maintenance and Budgets

· Managed $35 million Sales Territory with 14 direct reports. District / Territory Managers and Office / Showroom personnel.

· Excellent Computer Skills in Excel, Word. Some experience with Power Point, Photoshop and QuickBooks

Professional Experience

Tech Tackle, LLC - EVP Sales & Marketing 2003 – 2008

Primary roles in Sales, Marketing and Operations with $1 million + start-up company specializing in licensed, collectible, miniature replicas of branded fishing rods, reels and accessories.

Family Brands USA, LLC (Concurrent with Tech Tackle) – EVP Sales & Marketing 2003 – 2008

Primary roles in Sales, Marketing, Licensing, and Operations with start-up company specializing in licensed and unlicensed high quality, leather-bound books and photo albums.

X-Toys, Inc. – SVP Sales & Marketing 1998 – 2003

Primary roles in Sales, Marketing and Operations with $3 million start-up company specializing in Action Figures and related products.

McFarlane Toys – SVP Sales & Marketing 1993 – 1998

Created policies, procedures and independently managed key roles beginning as a start-up company and growing steadily toward an established $30 million category leader in collectible Action Figures.

Previous Experience

Matchbox Toys (Div of Tyco Toys – Mattel) - Director Marketing

Responsible for planning and marketing basic, collectible die cast toy vehicle lines including Forecasting, Coordinating Product Development, Sourcing and managing Package Design, Advertising and Margins

BCI Software – President

Pioneered “Budget Software” category with excellent worldwide distribution.

Parker Brothers Games (Div of General Mills) – Eastern Regional Sales Manager

Managed the company’s largest sales region (over $35 million) with staff of 14 Sales and administrative personnel. Advanced career from entry-level, retail merchandiser to key management responsibility.

Willing to relocate

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