TONI C. REIFSTECK
Public Relations, Marketing Communication, Crises Communication, Event Planning, Multimedia Advertising and Placement, Publication Management, Web Content Planning and Management
Digital and Online Media Competencies
Web Content Manager
Berry College, Mount Berry, GA January 2011 – Present
Provide web content management and information architecture for complex web redesign and supporting top and mid-level organizations within the college with website and sub-section redesign.
Work with faculty, staff and students to understand the purpose and goals of web projects and help define strategy, content and features of department websites.
Work with Enrollment Management as well as other departments to understand academic recruitment goals and help define strategy, define site architecture and navigation, and create wireframes, site maps, schematics, process map, feature lists, mockups or visual specification.
Conduct user experience testing of existing websites, maintain a consistent look and feel throughout the Berry web properties, oversee written visual and audio content of the website, work with content authors and providers, and ensure all web content is complaint with the accessibility laws.
Responsible for content author and poster training, content management system secondary administration, web content team supervision, and web policy enforcement.
Web Content Specialist
Berry College, Mount Berry, GA July 2008 – December 2010
Optimized and maintained content across Berry Website, and assisted with content migration to a new Content Management System.
Worked closely with schools and departments to ensure content are always fresh and comparable in quality offered by peer institutions.
Ensured that all branding strategies, editorial standards, design guidelines, web policies and accessibility rules are adhered to by site posters and trained posters in such areas as needed.
Handled content update requests in collaboration with content posters.
Worked closely with graphic and editorial personnel, faculty, staff and students to ensure the website meets college’s mission, vision and goals.
Public Relations and Marketing Specialist
St. Joseph's Hospital and Health Center, Dickinson, ND, August, 2005 – May, 2008
Developed internal and external communication including board reports, memos and press statements, policy and procedural documents, news releases, public service announcements, employee and community newsletters.
Cultivated and maintained media contacts, developed press kits, handled all media inquiries, pitched and coordinated news ideas to reporters, coordinated event and program publicity, liaised between reporters and medical personnel.
Developed consumer marketing materials including postcards, brochures, radio scripts, audio and visual concepts for television and radio commercials, and advertising placement.
Provided support to the St. Joseph’s Hospital Foundation in fundraising campaigns and special events, support community benefit programs, lined up speakers for seminars and workshops, work closely with speakers to develop presentation and agenda.
Corporate Affairs Co-op
Delphi Corporation, Troy, MI, January - July, 2005
Supported communications staff in general media relations and internal communications, wrote press releases for product publicity press releases for Delphi divisions, wrote feature stories for on Delphi’s global intranet site, monitored national and international publications for news relating to Delphi, supported media relations staff during media events, wrote executive reports concerning global media activities, researched and maintained media lists.
Community Relations Co-op
AAA Michigan Dearborn, MI, September - December, 2004
Created promotional campaigns highlighting company products in community programs, wrote and organized documentation including internal and external correspondence for projects, organized and assisted in the design and production of campaign materials, provided support in the planning and execution of community events and projects.
Public Relations Intern
William Beaumont Hospital, Royal Oak, MI, May -August, 2004
Wrote articles for employee newsletter “Pipeline”, assisted with onsite media shoots with local news crews, assisted with employee award programs, assisted with internal and external surveys concerning patient satisfaction, and wrote press releases for hospital events.
Berry College – Mount Berry, GA
MBA, May 2011
University of Michigan – Dearborn, MI
B.A. Communications (Public Relations Concentration) May 2005
Henry Ford Community College, Dearborn, MI
A.S. Computer and Information Systems May 2002