Tyler Polhill
Wilmington, NC 28412
Cell Phone 910-***-****
PROFILE
Accomplished Franchise Industry Professional with proven success in retail, branding and franchise development. Excellent communication skills, easily interacts with executives, clients, vendors and staff. Strong brand building skills and awareness in Fair Trade and Organic markets. Proficient in Restaurant and Coffee Franchise Operations, with additional experience in:
• Equipment and Smallwares • Training and Timeline • Coffee Roasting
• Cabinetry and Fixtures • Food & Labor Cost • Research & Development
• Layout and Design • Store Opening • Customer Service
EXPERIENCE
Manager of Franchise Development, WFS, LLC dba/ Bar-B-Cutie (2006 – 2007)
? Work directly with the Franchise Development Team to qualify potential franchisees.
? Evaluate and approve sites with franchisees.
? Monitor franchisee progress throughout the contractor/ build out process.
? Establish and refine franchise systems and programs to coincide with the guidelines of the UFOC and the Franchise Agreement.
? Manage vendor relationships.
? Work with corporate staff to constantly update franchise materials and marketing strategies.
? Monitor and evaluate franchise performance based on franchise model and ROI.
? Manage franchise conflicts and advise franchisees on corporate policy.
? Work closely with Training Department and other field operations personnel to create synergy and maintain consistency across all sites.
Port City Java, founded in 1995, is a privately owned company that operates 50 coffeehouses in 9 states and supports these stores through a roasting facility and distribution center in Wilmington, North Carolina. The Port City Java concept offers a full service menu that targets an “all day approach” to the café model. The recent franchise model includes several drive-through layouts. The company is also working on stores in Costa Rica and Indonesia, and has opened a first store in Riyadh, Saudi Arabia. Franchise stores are currently opening every 15 days.
Director of Franchise Relations and Services, Port City Java, Inc. (2003 – 2006)
? Schedule and manage the New Franchise Orientation Program process.
? Track franchisee progress throughout the Opening Checklist process and seek necessary action from appropriate departments or vendors to maintain schedule and continued franchisee satisfaction.
? Advise franchisees on Port City Java policies and procedures as they relate to daily operations, marketing, food cost and labor model.
? Partner with franchisees to increase ROI.
? Manage vendor relationships to insure best pricing and service.
? Design and/ or modify existing training and marketing materials and programs to meet the regional or cultural needs of different franchisees domestically and internationally.
? Selected to participate on SCAA Conference Committee for Charlotte, NC in 2006 and Long Beach, CA in 2007.
Brand Manager, Port City Java, Inc. (2001 –2003)
? Implemented and managed Branded Coffee Program for 16 Harris Teeter grocery stores and several local convenient store chains, offering brewed and wholebean gourmet coffee.
? Provided local Office Coffee Service.
? Worked with plant and distribution manager to identify cost saving opportunities.
? Special Projects and Research:
? Developed and implemented original training program for licensed store operations.
? Provided in depth training and orientation for owners and opened first 10 licensed stores developing a foundation for the franchise program.
? Promoted to Director of Franchise Relations.
General Manager, Port City Java Flagship Store (1999 –2001)
? Actively and successfully managed all daily store operations.
? Responsibilities included all hiring and training, scheduling, banking, payroll, ordering and inventory.
? Profit & Loss accountability.
International Sales Manager, The Sunrise Group, Charlotte, NC (1997 –1999)
The Sunrise Group is an equipment and ingredient company servicing the South American food industry. They represent Amana, ADM, Kemin, Bright Coop, and Roche among others.
? Promoted American suppliers and products in South America.
? Developed customer and supplier relationships.
? Conducted research and presented product benefits and cost savings to clients in South America.
? Oversaw international shipping and documentation.
EDUCATION
University of Northern Colorado (1982 –1986)
Major in Economics, Minor in Geography
University of Missouri (1981 –1982)
Latin American Studies
Graduate of The American Graded Prep School, Sao Paulo, Brazil (1977 –1981)
Extensive coffee equipment training and knowledge, including super-automatic espresso machines, semi-automatic espresso machines, coffee brewer and extractors, and coffee and espresso grinders.
PC Software Skills: Excel, PowerPoint, Outlook and Word.
LANGUAGE
Fluent Portuguese
Working knowledge Spanish
Married – Wife Kimberly
References available upon request.