Sales Manager

Leonard Lioi Primary Phone: 770-***-****

**** ********** **** **** *****: 770-***-****

Buford, GA 30518

*******.****@***.***

CAREER SUMMARY OVERVIEW

An accomplished Sales Professional that has a solid employment background, extensive experience in consumer product sales and a strong record of performance in account development, project leadership and goal attainment.

Significant qualifications include:

Effectively manage all retail customer accounts, including large customers with sales over $1,000,000

Generates sales revenue consistently higher than the company’s goals.

Continually expanding market share through strong customer relationships, creation and execution of marketing plans and working together with prospects and current accounts with a focus on increasing sales.

Hired, trained and worked with sales reps, both company and independent on marketing and sales tools.

Exhibits a focus on goal attainment and the ability to complete and achieve the goal

Identifying and approaching key decision makers at all levels at headquarters and regional/district offices.

Tenaciously and creatively overcoming buyers concerns through product/customer knowledge, persistence and trust building

Experience creating, setting and implementing plan-o-grams and full departments.

Started, managed and maintained distributor networks.

Research, set and attend trade shows.

Meeting deadlines and sales goals through time management and attention to detail

Road Warrior that brings sales experience, management abilities and a passion for sales and customer service.

PROFESSIONAL EXPERIENCE

Sales Manager: LEI, Atlanta, GA January, 2008 - Present

Represent manufacturers that specialize in consumer products that include sports, kitchen, gift, housewares,

homewares and automotive. Selling to Retail Accounts including Grocery, Convenient, Grocery Distributors,

Drug, Hardware, Home, Variety and Mass

• Created and Developed over 15 Distributor Programs – net sales over $500,000

• Call on Headquarter, Regional and District buyers – closing rate of over 70%

• Increased sales at Bed, Bath & Beyond by 150% in licensed products

• Six to eight yearly promotions w/Super Valu – promotional sales of $300,000

• Annual promotions w/Kroger, Safeway, Walgreens, Nash Finch = over $1 million

• Create and present in-line and promotional programs – netted incremental 20% sale increases

• Work with manufacturers to develop and promote new products and displays

• Set and attend 8-10 trade shows per year

• Road Warrior

National Sales/Account Manager: Fanmats, LLC, Atlanta November, 2004 – January 2008

Main Focus - sales, forecasting, marketing, direction and profitability for Fanmats. Products include licensed

mats, rugs, floor/car mats and auto and cell phone accessories. Retail Accounts include Sears, K-mart, Kroger,

Publix, Super Valu, Nash Finch, HEB, ShopnSave, Bed, Bath and Beyond, all military services, regional

grocery, drug, convenient, automotive and mass accounts.

I research, schedule, set and attend major trade shows.

• Sales growth in grocery category from $0 to over $1.0 million in 2 years

• Sales up by 25% yearly

• Account base increased by 200%+

• Develop new display vehicles for grocery and distributors – displays added over $1M in incremental sales

• Successfully launched new product category for 2 major accounts – Kroger and Bed Bath & Beyond netted sales of over $1,000,000

• Quarterly promotional offerings to Sears and K-mart – average promotion - $50,000

• Work with manufacturing and marketing on product development, inventory and order fulfillment 10 new products and over 95% fill rate on all orders

• Provide guidance to buyers in matters of product selection, pricing strategies, merchandising, in store marketing, category management and advertising – Ad sales increased by average of 40% per year

• Initiated a distributor network to expand business model and gain new customers added 5+ distributors every year and sales reached $1M

• Provide sales leadership to independent sales reps throughout the country in terms of forecasting, key account presentations, joint sales calls, marketing initiatives, category management implementation – sales by independent reps increased over 15% per year

• Analyze third party consumption data to spot category trends and capitalize on opportunities to present to sales reps and key decision makers – market penetration increased by 33%

National Sales Manager: Lambert of Arkansas, Inc., Atlanta January 1997 – November 2004

Led and coordinated sales and account marketing of the Lambert picture frame brand to key food, drug, craft

and mass accounts plus GM and Food Distributors.

• New Accounts: Lowe’s, Kroger, K-mart, Nash Finch, Super Valu, Walgreens, Hobby Lobby and Ames.

• New account sales volume added $4M, customer volume up by 25% annually

• Initiated and developed Hobby Lobby business to over $500,000

• Total Frame volume grew to over $10,000,000 – 100% increase in 2 year period

• Guide buyers to choose best frame program for their stores – grew department footage by 50%

• Secured $3 million in incremental distribution with new frame programs and promotions

• Gained over $2.5 million in sales from competition in current customers

through expanding basic program and additional promotional offerings

• Started and maintained 10-12 independent rep groups that attained double-digit increases

National Account Manager: Intercraft Ind. Taylor, TX November 1979 – April 1996

I managed territory in SE U.S. Accounts included: Kroger, Winn-Dixie, Publix, Military, Roses, Lowe’s,

Dollar General, Casey’s, Jiffy Mart also regional catalog, gift, craft and drug stores. Develop business plans,

manage and implement sales and marketing strategies

• Increased account base by 25% to 100 accounts and sales by 15% per year to $10M

• Dollar General business grew by 20% per year

• Initiated Kroger Business and added all KMA office and sales grew to over $1M

• Promoted to DM in 1985/Promoted to National Account Manager in 1988

Store Management: Zayre Discount Department Stores Mpls, MN June 1971 – March 1979

EDUCATION: University of St. Thomas, St.Paul, MN - Bachelor’s Degree, May 1971: Major: Marketing

Minor: Management

COMPUTER SKILLS: Extensive use of Excel, Word, Power Point and Outlook

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