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Marketing Communications Executive

Lantana, FL, 33462
October 31, 2008

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Marketing Communications Executive

Celina Klee

*** **** ******** ***

Apt. #106

Lantana, FL 33462

Home phone # 561-***-****

Cell phone # 561-***-****

My Objective:

As a highly accomplished Corporate Communications visionary with a powerful track record of success my primary objective is to work with a company whose desire is to become or remain a leader in their industry.

Highlights of Accomplishments:

Strengths: Powerful communications, marketing and public relations background, along with extremely strong global media connections, business and creative writing, business development, organizational, analytical, budgetary and managerial skills.

Leadership: Supervised creative and production teams to develop effective marketing / public relations campaigns without ever going over budget. I have supervised and organized hundreds of staff and volunteers.

Communications: Extremely strong global media contacts. My clients have appeared in some of the following media outlets: CNN, ABC, NBC, CBS, FOX, CNBC, Telemundo, New York Times, Wall Street Journal, USA Today, Forbes, Time Magazine, Forbes, Variety, People Magazine, Good Morning America, Dateline NBC, The Today Show, just to name a few.

Creative: Have written and produced: press releases * websites * brochures * print ads * radio & television commercials * articles * scripts * videos * newsletters * business plans * speeches * educational CD-ROMs * edited and re-written books.


Self Employed Communications Executive Lantana, FL 2002 - Present

I have an on-going relationship with one of the largest vitamin / supplement manufactures & internet retailers in the world—having handled all of their public / investor relations and corporate communications, wrote all of their press releases, news articles (website,) internal and external communications, along with writing and developing their Investor Relations website. For one of the world’s top neurologist I edited his most recent book and I am handling his PR. I have an on-going editorial and public relations relationship with one of the largest publishing houses. For the largest public utility in the world—I designed, edited and wrote numerous articles, brochures for their partners, private contractors, developers, business and residential products and services, B2B development, along with their highly confidential corporate communications. For my other clients I have handled their pubic affairs, B2B, public relations, advertising, media negotiations and placements, marketing, communications, website design & production; along with writing numerous keyword-rich articles, TV and radio commercials, videos, SEM, promotions, business plans, grant writing, and handling special events along with media buying. With my keen sense of media awareness I have kept my client’s on or under the media’s radar.

The Upledger Institute Director, Corporate Communications & Public Relations Palm Beach Gardens, FL 2000-2002

Through my connections, the Upledger Institute received global awareness in some of the following mainstream publications and news outlets: ABC, CBS, NBC, CNN, FOX, Time Magazine, The New York Daily News, Telemundo, USA Today, Univision, Harpers & Queen, Oprah Magazine, Self Magazine, Shape Magazine, Rosie Magazine, Men's Health, Prevention Magazine, Natural Health, DaySpa Magazine, Massage Magazine, in addition to numerous media outlets worldwide. Due to my strong connections at Time Warner, both Time Magazine and CNN did stories on Dr. Upledger naming him an Innovator of the 21st Century. My responsibilities went beyond the typical public relations executive; I was instrumental in developing a strong fund-raising department, which brought not only public awareness to the Upledger Foundation but also raised much-needed funds. For both UI and UF, I wrote and produced their brochures, newsletters, articles along with writing and producing high quality videos. I also wrote the interactive CD-Rom, "Dr. John Upledger presents: The Healthy Cells."


Marketing Communications Executive


Celina Klee


Experience cont.:

Hair Club For Men Communications & Public Relations Director Boca Raton, FL 1997 - 1998

My responsibilities for this newly formed position entailed: full PR and public affairs, arranged all interviews for Sy Sperling, was the HCM spokesperson and the front-line-point of communication for HCM’s franchise owners and their partners, script writing and producing the HCM commercials and Infomercials, worked with product developers for a new line of HCM products then oversaw all of the PR for the new line of products, developed the website, wrote and edited all internal communications, wrote and designed brochures, wrote HCM’s business plan, developed and oversaw marketing for trade-shows, developed a speaker's forum for Sy Sperling. Developed a strong marketing program consisting of highly intricate focus studies, which targeted the future HCM client.

Imagination Group Vice President, Marketing & Public Relations; Creative Director Jupiter, FL 1985 - 1991

Oversaw client presentations and input into the creative concept on the client's behalf. Made sure that all work was on time and in the prescribed budget. Handled the public relations and marketing for both the agency and for clients. Wrote and produced radio and television commercials along with videos for our clients. In addition, I handled all the media buys.

Additional Accomplishments:

I have an on-going relationship with and FP&L – handling their public, media and investor relations, corporate communications along with their B2B marketing. Handled all of the marketing and media buys for Fantasma Productions. Supervised all of the communications, media, marketing, public relations SEM, and creative content along with writing strong keyword-rich articles for Oversaw all of the web content and SEM for Boca House. Supervised the Public Relations campaign for The Salvation Army Palm Beach County Chapter. I was the Marketing Director for the 9th Annual Palm Beach International Film Festival, (figures show that the event was the most successful to date.)

One of my strongest success stories occurred while I was a consultant for the media launch of The INDEPENDENCE 3000 IBOT Transporter; an electronic wheelchair designed by Dean Kamen. Date Line NBC did a story (to date, their longest one) it also caused NBC's website to crash due to hundreds of thousands of people trying to get additional information. The following day The Wall Street Journal ran an amazing front-page story (all prearranged,) on the wheelchair. Due to the snowball effect hundreds of other news sources worldwide picked up on the story, (there was over 5 billion media impressions.)

Other clients: A cosmetics and skin care manufacturer, an organ & tissue bank, a healthcare products company, a pharmaceutical company, an airplane manufacturer, one of the largest yacht builders in the world, upscale residential home builders/ developers, The Gardens Mall, Tire Kingdom, radio host personalities, mega-yacht builders, an international golf course development company, a warm fuzzy animal, Morse Geriatric, Alamo Car Rental, Truly Nolen Pest Control, a polo organization, a HMO, chiropractors, physicians, attorneys, politicians, Apple & Eve Juice, authors, a medical training facility, a Japanese restaurant, along with numerous charities, the list goes on and on...

This is just the tip of the iceberg of what I can accomplish.


Will be made available upon request.


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