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User Interface Designer

Vienna, VA
August 29, 2012

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Masood Mortazavi

**** ****** **., ******, ** ****2

(571) 438- 1041


User Interface Development:

Information / requirement gathering, comparative / competitive analysis (cost-benefit analysis), concept formation, mock ups & wireframing, design, prototyping, heuristic evaluation, workflow analysis, testing and evaluation, verification and validation, performance measurement, task analysis, usability testing, user experience modeling, data analysis, and documentation


Interviewing, observation, participation, focus groups, surveys, field study, and knowledge elicitation from subject matter experts


Sampling, hypothesis testing, experiment design, scale development, regression, ANOVA, and data visualization


Design: Photoshop, SolidWorks, Axure, Omnigraffle, Illustrator, Dreamweaver, Visio

Programming: HTML, VBA for Excel, C++, CSS

Office: Word, Excel, Access, PowerPoint, Publisher, Crystal Reports

Data Analytic: SPSS, Google Analytics

Research: Morae, CogTool, MouseTracker


M.A. Human Factors & Applied Cognitive Psychology

May 2012

George Mason University, Fairfax, VA

B.S. Psychology

May 2009

George Mason University, Fairfax, VA

A.S. Mathematics

May 2007

Northern Virginia Community College, Annandale, VA


State Farm Click-to-Chat Design

• As part of a team, in collaboration with a professional designer from State Farm Insurance, developed and tested an instant chat interface where current insurance customers can purchase additional coverage

• Through design iterations, identified shortcomings and discovered improvement opportunities in the interface

• Implemented new features and modified existing ones to improve the interface

• The final design was a major leap forward from the initial sketch and showed robust user interaction with minimal confusions and errors.

Proactive Sleep iPhone Application Redesign

• As a member of a multi-disciplinary, conducted a usability study on an iPhone application

• Identified problem areas through observation, interviews, timeline analysis, and reviewing usage accuracy

• Sketched alternative layouts with varying interaction patterns

• Through discussions and task analysis, the team converged on a final design which was communicated and passed on to the programming team

• The implemented final design showed superior performance and its release to iTunes App market resulted in increased sales


Information Technology Support

Fairfax County Government

Fairfax, VA

Feb 2008 – Present

• Through frequent contact with the many technical users at the department, provided timely and effective software and hardware support, troubleshooting, setup, and installation services

• Maintained a working relationship with the users to understand their individual needs and preferences to apply practical solutions to their technological problems

• Handled miscellaneous assignments in cooperation with co-workers on various departmental concerns

Graduate Research Assistant

Human Errors Research Lab

George Mason University, Fairfax, VA

Aug 2010 – Dec 2011

Supervised by Dr. Greg Trafton

• Studied user eye-movement and mouse-movements to predict sequence errors

• Ran, managed, and coordinated several experiments from start to finish which included subject recruitment, running the experimental sessions, collected and managing data, analyzing data, interpreting results, creating summaries and preparing presentations, and writing reports

Research Assistant

Mental Imagery & Human-Computer Interaction Lab

George Mason University, Fairfax, VA

Jan 2009 – Dec 2009

Supervised by Dr. Maria Kozhevnikov

• Compared effectiveness of a desktop display with an immersive virtual environment in learning abstract physics concepts

• Assisted the principal investigator in her studies of visual mental imagery and spatial cognition by running two experiments

• Set up devices, modified the existing system to make it fit the current experimental settings and requirements, administered the paper-based as well as computerized tests, rearranged the lab environment, and calibrated the augmented reality devices


Public Entity Risk Institute

Fairfax, VA

Jan 2007 - May 2007

• Through daily contact and under supervision of the director of R&D, reviewed, categorized, and classified national incident cases using various methods

• Coded and conducted data mapping on health and mechanical incident cases based on their verbal description both manually and by writing scripts

• Assisted the R&D director with miscellaneous tasks such as online research and competitive analysis

Project Manager

FedEx Kinko’s

Vienna, VA

May 2005 - Aug 2006

• Coordinated and processed the incoming printing projects for the regions busiest 24/7 store

• Interacted with the walk-in, call-in, and online costumers

• Received and understood orders accurately, divided and assigned the orders to appropriate production specialists and assisted them along the way with physical malfunctions or process confusions/errors

• Ensured the on time production of the orders. Collected and combined the sub-orders into the final product, and often quality controlled the outcome along with a second reviewer, and finally delivered the print products to the clients (sometimes through the ground/air mail)


Gartenberg, D., & Thornton, R., Mortazavi, M., Pfannenstiel, D., Taylor, D., & Parasuraman, R. (2012). Collecting longitudinal and repeated data on the smart phone: Mental models, cost of collection, and perceived benefit of feedback. Personal and Ubiquitous Computing, doi: 10.1007/s00779-012-0508-3


Human Factors and Ergonomic Society, Member

American Psychological Association, Division 21: Applied Experimental & Engineering Psychology, Member

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