Advertising/Marketing Executive with 9 years of experience
Resume:
Megan Deines
*** *. **** *******, ****** City, MO 64114
***********@*****.***
SUMMARY
Experienced Account Executive with a track record of growing existing accounts. Proactive leader with proven ability to adapt to changing client and agency needs. Strong relationship manager, able to build consensus and work across departments. Fluent in all media including TV, radio, print, online, SEO, email marketing, social marketing, and direct mail.
AREAS OF EXPERTISE_________________________________________________________
Strategy Development Online Marketing
Creative Development SEO, PPC Marketing
Media Planning Social Marketing
Production Management Direct Marketing
Vendor Management Relationship Management
Budget Forecasting Results Analysis
Database Management Customer Segmentation
WORK EXPERIENCE
MMG Worldwide: Kansas City, Missouri
Account Executive 1/05-8/09
· Day-to- day client contact and lead on one of the agency’s largest accounts, AIG Travel Guard.
· Oversaw my account as it grew from a $2 million to a $14.5 million dollar account.
· 30% year over year growth on the Travel Guard account for 4 consecutive years.
· Led the media team to develop comprehensive plans that include banner and email advertising, social marketing initiatives, pay per click, search engine optimization, national and regional print advertising and behavioral targeting.
· Plan and produce monthly direct mail campaigns of up to 1 million pieces and perform weekly research to analyze results and optimize performance.
· Monitor yearly budgets and manage agency projections, meeting or exceeding projections for
three years.
· Responsible for developing targeted marketing strategies to hit very specific and measurable revenue and sales goals.
GlynnDevins Advertising: Kansas City, Missouri 10/00-12/04
Account Executive
Created and executed marketing tactics for up to 14 clients at a time (focus in the retirement industry).
Developed a variety of projects including direct mail, collateral development, email, television including an infomercial, free-standing inserts, print media, telemarketing and radio.
Ensured budgets and deadlines were met on multiple clients and projects.
During the first two years with the agency, personally worked with outside vendors to purchase printing and mailhouse services, as well as researched media opportunities and purchased ads in a variety of publications.
During the next two years with agency, worked with newly developed production, printing and mail buyers and media team to make purchases and plan strategy for clients.
NewsTV Corporation: Lawrence, Kansas 1/98-7/00
Senior Researcher
Worked with major television networks and news-magazines to provide information on latest news trends (clients included ABC 20/20 and RTL German TV Network).
Helped production crews to prepare for on-location video shoots of news packages.
Provided daily monitoring of national and global news updates and pitched possible story ideas.
EDUCATION
School of Journalism, University of Kansas, Lawrence
Bachelor of Science in Journalism, Emphasis in Business Communications, May 2000
Financed 100% of education through work and loans
Held part-time job for 3 years in college working in the media field with major television networks and news-magazines to provide trending information on current events.
RELEVANT SKILLS
PC and Mac systems
Microsoft Word, Excel, PowerPoint, Outlook
Advantage accounting and workflow software, Clients & Profits workflow software
Quark Express
Ruf Strategic Solutions Navigator software
Contact this candidate