Manager Marketing
Resume:
JOHN R. MCGLYNN
*************@*****.***
EDUCATION_________________________________________________________________________________
Coursework toward M.B.A, Marketing. Suffolk University Boston, MA
Economic Analysis for Managers, Value Based Financial Management, Brand Marketing, International Marketing, Brand Management
May 2006 B.A., History 3.0 GPA Tufts University Medford, MA
- Tufts University Varsity Basketball player
EXPERIENCE________________________________________________________________________________
January 2012 – March 2012 M2W MetroPCS Chelmsford, MA
Marketing Field Manager
Provide essential monitoring of logistical operations. Responsible for staff coordination, setup, execution and break down of programs and events. Implement disciplinary procedures when necessary. Answer customer inquiries while increasing brand awareness for MetroPCS
- Managed team of 8 members conducting events for MetroPCS throughout greater Boston area
- Provided direct training to new staff to ensure consistency and accountability
- Supervised execution of programs toward targeted demographic ranging from NH to MA to RI
March 2011 – November 2011 Bristol Arms Hotel Sydney, Australia
Manager
Provide essential monitoring of hotel operations. Responsible for setup and function of six bars throughout venue. Provide necessary management of bar operations. Implement disciplinary procedures when necessary. Satisfy customer requirements and guarantee high standards of service are maintained
- Managed team ranging anywhere from 8-25 staff members
- Managed and provided induction training for new staff in ongoing protocol and regulations
- Conducted interview processes to hire new staff
- Created new mentoring system to help new staff acclimate to working environment by pairing new staff with more seasoned veterans in hopes of lowering turnover and raising retention
- Upon review, received a 97.8% rating out of a possible 100 for bar operations standards
March 2009 – March 2011 Anheuser Busch-Inbev Medford, MA
Contemporary Marketing Coordinator
Created and maintained on-going marketing strategies for both on and off premise accounts. Maintained inventory of Anheuser Busch Paraphernalia to be distributed at promotions. Maintained and updated electronic and social media to promote upcoming programs. Developed client relationships with accounts throughout Boston who were interested in the Budweiser brand.
- Event Focused
- Promoted to focus solely on Corona brand
- Selected as senior member of teams ranging anywhere from 3-8 coordinators
- As senior member, designed large scale program with corporate sponsorship and partnerships with local ski resorts and local website, barstoolsports.com
- Helped maintain and monitor $40K annual budget
- Planned, organized and executed customized marketing events featuring Anheuser Busch and Modelo products throughout Boston area
- Performed pre and post event analysis to determine success of events and drafted estimated budgets
- Maintained and updated social media including Facebook, Twitter and Foursquare
- Conducted joint venture with Corona and Jimmy V. foundation with proceeds benefitting cancer research
- Helped create Bud Light Boston Facebook page with number reaching over 2000 members
- Focused on Bud Light Port Paradise Program, a 6000 person party cruise leaving from Miami, Florida and heading to the Caribbean Island for four days and three nights
- Planned and executed St. Patrick’s day Pub Crawl spanning across 40 locations throughout the Boston area
- Conducted promotions for the Boston Marathon featuring Michelob Ultra, the official sponsor
July 2006 – March 2011 McGlynntrip Event Planning Medford, MA
Founder and Marketing Director
Designed, implemented and facilitated annual marketing plan. Directed programs toward contemporary young adults including cocktail cruises, party buses, pub crawls, fundraisers and promotional events.
- Managed 6-15 employees working on both salary and commission based systems
- Organized 500+ person cocktail cruise with proceeds going toward breast cancer research
- Organized client database including client information and mailing lists
- Developed and managed estimated budgets in accordance with expectations for upcoming fiscal year
- Created website to assist learning about future endeavors and to provide information on past events
- Created pages through social media including facebook and twitter to promote awareness of upcoming programs
September 2007 - December 2008 Suffolk University Boston, MA
Graduate Assistant / Assistant Basketball Coach
Assisted in the daily operation of all aspects of a college level basketball program. Recruited prospective student athletes and assisted in practice and live game preparation.
- Created team atmosphere allowing players access to resources needed to grow as student athletes
- Promoted to focus primarily on incoming freshmen to help them acclimate to campus life
June 2006 – November 2007 Tufts Associated Health Plan Watertown, MA
Member Specialist
Handled confidential information regarding member medical benefits. Successfully resolved member conflict and inquiries.
- Due to accelerated performance, promoted to focus solely on Commonwealth of Massachusetts members
September 2004 – June 2006 College Boxes Summer Storage Medford, MA
College Manager
Created program at Tufts University providing students the option to ship or store belongings over the summer.
- Managed a team of 8 people
- Designed marketing campaign to engage students including live marketing, online marketing and social media
- Oversaw pickup of items at end of the academic year
- Oversaw delivery of items are return of next academic year
- Based on success of first year offered joint venture by Tufts University
Contact this candidate