Sales Manager

DAVID E. FORSYTHE

** ******* ****** *********, *** Jersey 08012

215-***-**** ***********@*****.***

www.linkedin.com/pub/david-forsythe/19/650/691

EXECUTIVE PROFILE

Experienced results driven Sales Manager. Effectively increasing volume and profitability, increasing revenues and reducing costs across all channels of trade. Maintain operational efficiencies within the company operated businesses. Built broker teams that are focused, cross-functional, goal oriented and results driven. Working with the largest international Food and Beverage Company, created a diverse experience of managing brokers, distributors, retailer relationships and strategies driving top line business performance. Core Skill areas include:

-Maintaining Broker relationships -DSD Management

-Maintaining customer relationships -Strategic sales plan execution

-Attaining new distribution -Financial analysis

-Customer acquisitions

EXPERIENCE

Bartender – O’Jungs Tavern, Philadelphia, PA 2007 - 2011

Blackwood VFW, Deck Bar, Blackwood, NJ

Managing Bar - Opening, Closing, Stocking,

DBI Imports & E-Commerce – (Philadelphia) 2010 - 2011

Consulting with Sales Force on ways to improve product mix with each customer to increase volume and making cold calls to new potential customers. Conduct seminars ways to make cold calls. The proper follow up on new account acquisitions. Ways to get to know the customers needs, etc.

KRAFT FOODS (CHURNY/POLLIO), MID ATLANTIC/MID WEST 1986 – 2009

Regional Sales Manager

Managed and directed multiple Retail and Foodservice Broker Sales and Distribution networks encompassing 16 Regions.

Successfully implemented distribution projects in multiple states.

Raised territory penetration Mid Atlantic/Mid West regions

Increased earnings 8% with current portfolio of products (no new items)

Increased Sales by 25%+, increasing profitability by 6%.

Implemented and executed training course for brokers on product line and the many usages.

Management of DSD distribution to major Retail accounts

Reduced returns within sales organization by 7%.

Responsible for securing deals and Ads at all Major accounts

Organized trade shows and company sponsored events.

Acme Markets Malvern, PA

Shop Rite Supermarkets, Bensalem, PA

Recipient of STEPS Award

Recipient Presidents Award

EDUCATION

Camden County College, Blackwood, NJ - Associates Business Degree

Highland High School, Blackwood, NJ

Authentic Bartending School, Philadelphia, PA

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