Sales & Marketing Professional

JACKELINE SEGARRA

Hospitality Sales & Marketing Manager

Ciudad Jardín de Carolina, Azucena #159 - Carolina, PR 00987

*****************@*****.***- 787-***-****

Results-oriented Sales Executive with and excellent track record. Self motivated and driven on achieving goals. Quick learner and team player. Have worked all hospitality markets successfully. Frequently negotiated terms and closed complex legal agreements. Strong PC and organizational skills. Excellent written and verbal communication skills. Below work experience reflects a continued positive growth evolution in spite of worsening market conditions. Above average production performance track record even during the 08-Present economy.

Work Experience

Sales Manager

Sheraton Old San Juan Hotel & Casino -

San Juan, PR

July 2011 to Present

Responsible for the US and Puerto Rico Associations, SMERF, Government and Corporate local market. Develop sales action plan for designated market segments in order to achieve quota. Responsible for generate sales leads from markets through prospecting, sales calls and from key industry events and tradeshows. Establish and mantain relationships with clients. Responsible of increasing the hotel clients database and the revenue of the group and banquet segment

Achieved 103% of room revenue and 445% of F&B for third semester goal (july-september 2011)

Achieved 102% of room revenue and 327% of F&B for semester goal (october-december 2011)

Achieved 125% of room revenue and 306% of F&B for first semester goal (january-march 2012)

Group and Corporate Sales Manager

Palmas del Mar Hotel and Casino

2008 to Present

Responsible for approx. 50% of the hotel revenue business mix (30% corp. / 20% group) for Four Points by Sheraton at Palmas del Mar Hotel. Prospecting, selling and closing business for both markets. Exceeded revenue goals through telephone solicitation, outside sales calls and site inspections. Visit new and existing local accounts, reaffirming business relationships and assuring continued sales. Prepare and follow up all sales proposals and handle new contracts, to accomplish the final sales. Prepare internal booking reports, weekly activity sales report, quarterly action plans and assists with additional data collection. Participate in the annual RFP's solicitation process through Lanyon for the corporate market. Prepare group resume and coordinate pre convention meetings to ensure the highest standards of service during group stay. Monitoring production of all top accounts and evaluate trends within the market. Attend industry conferences, trade shows, networking event.

Group and Corporate Sales Manager

Howard Johnson Hotel (Wyndham) -

Carolina, PR

2007 to 2008

Responsible for 80% of the property business mix. Prepare and follow up all sales proposals and handle new contracts, to accomplish the final sales and established quotas. Prepare quarterly action plan and weekly sales reports. Increase daily sales through promotions, special offers, weekly sales calls, participation in special events, conventions, site inspections and others activities. Establish relationship with corporate bookers and meetings coordinators. Increased market share in all three segments, including the leisure market. Promoted to resort "Sister property".

In House Sales Coordinator for 3 Hotels

Empresas Santana -

Carolina, PR

2005 to 2007

Assist the Director of Sales and Marketing and the Sales and Catering Managers of the three properties, Four Points by Sheraton at Palmas del Mar Hotel & Casino, Four Points by Sheraton Caguas Real Hotel & Casino and the Howard Johnson in Isla Verde. In house telemarketing and overall sales support including proposals, contracts, production reports etc. Administrated Delphi & Galaxy systems. Follow up to prospect and tentative bookings in Delphi. Maximize customer's satisfaction to ensure customer retention. Work with assigned budget to order collateral, promotional materials such as brochures, giveaways, etc.

Executive Secretary

Empresas Santana -

Carolina, PR

2004 to 2005

Assist the Vice President of the Hospitality Division and the Sales Department. Coordinate meetings, conferences and travel arrangements. Handle confidential correspondence, reports and documents. Set up and maintain filing system. Implement and maintain schedules and calendars. Handle incoming mail and other materials. Communicate verbally and in writing to answers inquires and provide information.

Receptionist / Office Clerk

Empresas Santana -

Carolina, PR

2002 to 2004

Responsible for meet and greet customer and visitors at the Reception Area, answer telephones inquires and manage external and internal correspondence. Assist the Executive Secretaries in the daily production of memos, letter, presentations, auctions, faxes and other daily work. Assist the Executive Secretaries and the Purchasing Department when required.

Sales and Office Coordinator

Shred - It -

San Juan, PR

2002 to 2002

2002)

Coordinate, close and post daily services. Prepare daily, weekly and monthly reports. General accounting and office work.

Education

Bachelor in Business Administration

Universidad de Puerto Rico, Río Piedras Campus

1999 to 2005

Additional Information

SKILLS AND QUALIFICATIONS

• Dependable, Accountable & Enthusiastic

• Bilingual (English and Spanish).

• Computer Literate (Word, Excel, Power Point, Internet, Lanyon, Delphi, Galaxy System).

• Motivated about developing good relations with clients.

• Customer Service and Teamwork oriented.

• Problem Solving and Decision Making.

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