Marketing Assistant
Resume:
Yamileth Medina
Miami, FL *****
swb9bd@r.postjobfree.com
EDUCATION
Florida International University (FIU) Miami, FL
Bachelors of Business Administration (BBA), Major: Marketing December 2008
GPA: 3.9
EXPERIENCE
Content Communications Specialist. Altegra Health. Miami Lakes, Florida. January 2012 – Present.
Edit and proofread scripts for customer interactions to reinforce a positive brand image.
Research and edit definitions for an internal glossary resource with efficiency in the discerning selection and formatting of definitions.
Serve as liaison between Content Development department and Government Relations.
Marketing Assistant. WorldCompliance. Miami, Florida. August 2010 – October 2011.
Wrote SEO-friendly copy for Website redesign, which led to significantly increased traffic and lead generation.
Responsible for managing social media campaigns and maintaining a regular presence on Twitter, LinkedIn, and YouTube.
Created and distributed two monthly newsletters through Constant Contact email marketing.
Managed logistics and provided supplies for promotional events and industry conferences while serving as a public face for the company.
Assisted in brainstorming new marketing opportunities and campaigns to stand out in the company's niche.
Managed several paid search (PPC) advertising campaigns on Google AdWords.
SEO Specialist. VitalOne Health Plans. Ft. Lauderdale, Florida. October 2009 – July 2010.
Wrote optimized copy for company blog to improve search engine rankings (SERPs), and promoted it via social media.
Played key role in creating, editing, and maintaining dozens of content pages for Website redesign.
Obtained back links through article marketing and syndication.
Showcased adaptability to corporate strategy shifts and changing industry circumstances.
SEM Promotions Analyst. World Avenue. Sunrise, Florida. April 2009 – October 2009.
Created, maintained, and analyzed search engine marketing (SEM) campaigns on Google, Yahoo!/Overture, and Bing.
Developed copy and keywords for search engine ads and Stop High Costs portal Website, using SEO knowledge.
Exhibited multitasking ability and interpersonal skills while simultaneously working on multiple projects.
Blog & Social Media Marketing Specialist. Sea Green Marketing. Miami, Florida. November 2008 – April 2009.
Maintained and wrote copy for multiple client blogs on a timely basis using WordPress and Blogger software.
Marketed client blogs by maintaining presence on social bookmarking and networking services such as StumbleUpon, Twitter, Digg, Facebook, etc. while taking initiative in discovering new promotional opportunities.
Improved Google PageRank position for clients through search engine optimization (SEO) techniques.
Exhibited ability to work independently, as well in a group environment.
Assistant. Doral Access Realty. Miami, Florida. April 2008 – August 2008.
Modified and maintained Website to make it more consumer-friendly.
Wrote and edited copy for advertising in bulk mail and Moor Homes Magazine.
Achieved increase in Google PageRank and increased Web presence by listing company on Google Maps and adding keywords for search engine optimization.
COMPUTER SKILLS
Microsoft Office (Word, Excel, PowerPoint, Access, Outlook); WordPress; Adobe Dreamweaver; Joomla CMS; HTML; XML; Blogger; Google AdWords Editor; Tumblr, Google+, HootSuite, TweetDeck
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