Sales Marketing

MEGAN MASCARENHAS

** ****** ***** ***** **********, NJ, 08057 M 856-***-**** *****.***********@*****.***

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Professional Profile

Marketing Brand Management Business Analysis

Accomplished and motivated professional with a proven record in marketing, branding and business analysis supporting diverse global businesses to achieve growth. Expertise in developing digital marketing campaigns and creating/implementing commercial analytical tools and metrics. Experience in Pharmaceuticals, Healthcare Service, Manufacturing, and Consumer Goods.

Career Highlights

• Developed regular reporting /monitoring of key marketing initiatives at Catalent Pharma Solutions

• Refined market segmentation for Fresh Towel and generated a 300% increase in sales leads

• Villanova University multi-cultural event - Increased attendance and revenues by 50% over previous year

Skills

Business Analysis Marketing Business Dashboards

Lead generation Strategic Planning Social Network Marketing

Education

MBA, Villanova University, 2011 Villanova, PA

Concentrations: Marketing and International Business

BS, Business Administration, Villanova University, 2009 Villanova, PA

Majors: Management and International Business Minor: French Language and Literature

Other: International exposure to Europe, Asia and Central America, South Asian Multicultural Organized Students’ Association, Executive Board; Co-chair of 2008 Diwali Event, Leadership Learning Community; French Honors Society

Professional Experience

Catalent Pharma Solutions, Philadelphia, PA July 2010 to Present

$1.5B leading global supplier of services to the pharmaceutical industry.

Business Analyst, Medication Delivery Solutions

Provide a broad range of business analyses for market segmentation, sales forecasting and reporting, incentive compensation, and value initiatives for the combined business unit. Ensure accurate reporting to Corporate, and develop national sales budgets.

• Development of the strategic growth plan and track its execution in the US and EU

• Implemented automated weekly dashboard for top management to track progress of business

• Developed the Sales Budget for US facilities and individual sales reps for FY11 and FY12

Siemens Medical Solutions USA, Inc, Malvern, PA January 2010 to April 2010

$16.4B medical device manufacturer

Brand Management Intern

Facilitated advertising initiatives while ensuring adherence to new corporate brand

• Managed advertising agency relations and marketing communications from business units

• Managed content from business units for external monthly US Healthcare Newsletter

• Coordinated updates of US Healthcare sites (internal and external) and Executive Briefing Center

• Developed standard and customized sales brochures

• Researched competitor campaigns to develop strategic initiatives

Fresh Towel, Inc, Philadelphia, PA May 2009 to December 2009

Entrepreneurial paper products manufacturer

Marketing Intern

Developed social media campaign and lead generation program for new products

• Developed Sales Lead Program to generate growth

• Segmented market to target segments

• Tripled number of leads generated for sales team

• Pioneered Internet and Social Network Marketing Initiatives for new target segments

Tatum, LLC, New York City, NY May 2009 to August 2009

Consulting firm specializing in executive services, consultative project leadership and search

Research Analyst Intern

• Conducted market research and data analysis to support senior consultants

Decisions Strategies International, Inc, Conshohocken, PA May 2008 to November 2008

Consulting firm specialized in strategic decision-making and uncertainty management

Research Analyst Intern

Assisted Chief Strategy Officer in developing growth strategy initiatives and targeting new clients

• Performed research, scenario planning, and market intelligence analyses to identify customer needs for product development

International Union Against Cancer, Geneva, Switzerland June 2007 to July 2007

NGO dedicated to the global control of cancer

Marketing Intern

Worked on the preliminary marketing plan for the 2008 World Cancer Congress

• Market segmentation analysis to identify opportunities for development

The Children’s Hospital of Philadelphia, Philadelphia, PA June 2001 to September 2004

#1 ranked pediatric hospital in the US

Research Assistant

Intern and Volunteer for 3 years in the Department of Gastroenterology and the Stokes Research Center

• Merged patient records and provided care information

• Conducted research and compiled a database for Allagile Syndrome

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