Sales Manager

AUGUSTO J. LECUONA

**** ***** **., *********, ** 33020 954-***-**** *******.*******@*******.***

Regional Sales Manager Latin America

I am a highly experienced Regional Sales Manager with 20+ years of experience specializing in sales into Latin America. Recognized for my ability to develop and grow sales within highly competitive markets. Always at ease interfacing with, establishing and maintaining excellent relationships with customers and internal department heads. I consistently achieve budget while controlling expenses and grow revenues year after year

• Fully Bilingual English / Sales Forecasting

• Consultative Sales

• Budget preparation & Strategic Planning

• Laboratory Equipment Sales

• Microsoft Office Literate

• Medical Device Sales • Top & Bottom Line P&L Management

• Contract negotiations

• Distributor / Dealer sales & management

• Diagnostic Capital Equipment Sales

• Surgical Capital Equipment Sales

• Laboratory Software Sales

Employment History

Regional Sales Manager Southeast and Mexico 2007 – 2011

Binder Inc., Bohemia, NY.

Manufacture of Microbiological and CO2 Incubators, Stability Test Chambers and High Temperature ovens for use in Laboratories and Medical Research facilities. Also manufacture Test Chambers for use in manufacturing and testing for Pharmaceutical Research. Sold through distributor network and direct to government hospitals

• Increased sales throughout region from 450K to 1.4 Million

• Increased market penetration 15% in US, Central America & Mexico

• Sales in region 109% of plan for 2010.

• Restructured Distributor Network

Regional Sales Manager Latin America 2005 – 2007

Solaris Medical, Plantation, Fl.

Distributors of Lateral Flow whole blood Rapid Test Kits for Drugs of Abuse, Infectious Diseases and Oncology. Elisa Test Kits for Allergy Testing. Sold Blood Chemistry Analyzers, Cell Counters and reagents, Centrifuges. Sales all government hospitals in Latin America

• Devised strategic plans for new product launches.

• Identified new distributors.

• Developed strategies for attacking and penetrating a distributor’s master customer list.

• Served as a product specialist and trainer for distributor network.

Territory Sales Manager 2003 – 2005

Telesensory, Inc., Sunnyvale, CA

Manufacturers of CCTV Magnifiers and OCR Scanners for the Visually Impaired and the Blind

• Registered company as a preferred vender with key federal, county and state agencies.

• Developed and nurtured key relationships.

• Developed relationships with key dealers exporters.

• Advertising and Marketing programs focused to regional market.

Regional Sales Manager Latin America 2000 – 2002

Home Diagnostics, Inc., Fort Lauderdale, FL

Manufacturers of Glucose Meters, Test Strips, disposable Lancets and Syringes.

Set up and established new distributor network and increased sales in Brazil $2,000,000

• Negotiated Private Label manufacturing joint ventures with Latin American medical device manufacturing companies.

• Registered products with the Ministries of Health.

• Designed new product configurations for Latin America market.

• Intensive travel throughout Latin America promoting product line.

• Creating a distributor and service network throughout Latin America.

• Developed key relationships with key Endocrinologists and government purchasing officials in the region.

• Increased territory sales 18%

• Attended all key shows for the market segment in the region.

Regional Sales Manager Latin America 1996 – 2000

Pan American Diagnostics, Hallandale, FL

Sold Blood Chemistry Analyzers, Hematology Analyzers & Reagents, Disposable

• Set up and establish new territory

• Devised strategic plans for new product launches.

• Set up distributor network

• Coordinated international product registrations for clinical and medical products.

• Developed a strategy for attacking and penetrating a distributor master list of Physicians.

• Served as product specialist and trainer for distributors and physicians.

EDUCATION

Rutgers University, New Brunswick, NJ 1975

Chemistry / Biology

Sales Management Courses

Dale Carnegie Sales Management Course

Professional Selling Skills Training Course

IBM Sales Training Course

Deepak Chopra Seminar Professional Affiliations

Aircraft Owners and Pilots Association

Latin American Business Professionals

AORN

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