Sales, Marketing, Business Development,Trainer/Facilitator,Consultant

Career Summary

Extensive experience in marketing, sales, management, and customer service

Excellent attention to detail / written and oral communications / project design/organization

Established public relations, promotional, and presentation skills

Work Experience

[Northern Virginia] 2000-Present

Promo2motion LLC (CEO)

Creative Marketing Consultant

Independent Consultant- (See website for services available--Promo2motion.com)

Promo2motion LLC/Dawson organized “Relationship Selling” Developing Repeat & Referral Business seminar held March 2011 in Northern Virginia.

Executive & Personal Assistant / Independently Hired 2011-2012

[Nationally/ Northern Virginia] 2009-2011

The National Networker Newsletter

Editor ~ Edit all weekly submitted articles prior to publication.

[Northern Virginia] 2007- 2010

Nationally Franchised Home Health Care Agencies

Marketing & Sales Director (Community Liaison)

Developed and implemented effectively the branding of the company’s name/services to the No VA area and referral sources. Dawson regularly networked in various associations and organizations yet found it easy to gain new business by everyday conversation. These efforts also contributed to adding more than 2,000 new referral sources within 12 months and 87 new referral businesses that began using the home care agency’s services. Attention to detail in the tracking of business generated, scripted yet personal presentations, and designed promotional name recognition leave -behind items, Dawson’s talent to ‘step out of the ordinary to achieve the extraordinary’ proved successful. Within 1 year, the company’s billable hours exceeded the average 1800 to a consistent 4000+ per week. Average revenue of $2 million/ yr. surpassed to that of $4.5 million annually within 18 months of Dawson’s marketing expertise. This success resulted in the company’s positioning status moving from fourth to second in revenues out of the 130 offices nationwide.

[Northern Virginia] 1996- 2010

Immaculate Auto Detailing & Residential Cleaning Services

Proprietor

Created and developed Company providing services to general public, corporations, Realtors, and contractors. Dawson promoted marketing and services for new and repeat business.

[Tennessee and Maryland] 1993-1996

Independent Contractor

Developed and implemented marketing strategies and sales packages/presentations for independent Health Club facilities. Dawson managed sales staff of three to eight people to develop marketing infrastructures.

[Northern Virginia and Florida] 1990-1993

U.S Health & Tennis Corporation/Bally Total Fitness

Sales Manager with US Health & Tennis/Bally Total Fitness

Excelled from sales representative to manager in two months. Company requested Dawson to train and duplicate personal sales revenue success in seven Bally clubs. Trained six individuals to duplicate this management skill in the other Bally locations. Dawson managed seven sales representatives. Designed and performed telemarketing/appointment program to result in 50% show, closing, and cash ratio. With the efforts put forth, Dawson’s creative and professional efforts increased club revenues by 275% in 90 days.

[Northern Virginia, North Carolina, and Maryland] 1983-1990

Best Western, Quality Inn, and Howard Johnson’s Hotel.

Front desk manager to sales secretary to Director of Tour & Group Sales (in 90 days) Dawson organized the first FAM Tour (Familiarization Tour) for the property. Fifty decision makers attended to tour the Washington DC area for potential future business. Prior to the event, solicited business contributions for FAM program generated over 1 million dollars in revenue in 24 months. Dawson participated in trade shows, conventions, government and corporation events. In addition to tour business, her contribution of talent and skills aided the in the planning and coordinating for hotel’s conference facility (weddings, parties, receptions, and meetings). Dawson later held the position of Director of Marketing, overseeing hotel operations in North Carolina and Maryland.

Education

• Orv Owens Institute training/sales & marketing/business (Springfield, VA)

• Institute of Biblical Studies (San Bernardino, CA)

• Classical guitar and vocal composition (West Liberty University, WV)

Publications and Awards

• Created, produced and currently marketing two solo CDs.

(See website for details: www.Yubw8nRecords.com)

“A Country Cried” (911 memorial CD):

Director- Habakkuk 2 vs. 3 Inc. (Not-for-Profit Organization)

Personally presented to and recognized by President George W. Bush in 2002.

Receives airplay in USA and five Countries.

Archived in Smithsonian Institute in Washington DC.

Performed in honor of and presented to LTC Brian Birdwell (sole survivor of those working in the directorate in Pentagon on 911).

Presented to US Military serving in Iraq by various individuals and businesses.

Honored at Peachtree GA September 11, 2005 program.

Performed for American Gold Star Moms Organization National events.

Presently under consideration for video honoring lives during war and terrorism.

“Another Shade of Blue” Presently marketed via internet, and various retail stores. Personally designed, produced the musical project with D. Wille (producer, musician / engineer) formerly working with the likes of Cher and the Gap Band. Dawson organized two CD release parties in 2005. Requested & performed original selection:”There Comes A Time in Your Life” at World AIDS day- 2005

www.promo2motion.com : Creative design and market of Novelty Clothing line. Items were featured in seven store locations on the East Coast. There are additional programs in place to assist with youth centers and churches to provide activities for youth groups. Website includes business endeavors and projects.

Editor- the National Networker weekly online newsletter

Professional singer/songwriter- Performed nationally for civic, military, and social organizations.

Performed the National Anthem solo for the Washington Nationals game in August 2010

Independent Herbalife Representative 2000-2010 ** (Exceeded over $100,000 personal sales in 6 months)

Represented WV in Photography at National 4-H Club Congress

Represented WV in Automotive at Regional 4-H competition (VA)

Volunteer Work

Designed two fund raising events in July 2005 and March 2006 for AIDS and Breast Cancer awareness.

Interests and Activities

Writing, Music, Photography, Reading, Creating unique marketing ideas, WV 4-H Clubs, WV 4-H All-Stars,

Non-Profit Organizations fundraising events.

References available

Contact this candidate