Rachael Cummings *** West Avenue, Miami Beach, Florida 33139

squxs7@r.postjobfree.com 512-***-****

EDUCATION____________________________________________________________________________

The University of Texas at Austin Austin, TX

BS, Public Relations May 2012

EXPERIENCE____________________________________________________________________________

Make A Wish Foundation of Central & South Texas Austin, TX

PR/Events Planning Intern August 2011 – December 2011

• Planned and implemented programs and local fundraising events

• Updated social media, website, wrote press releases, blogs and monthly newsletters

• Organized and coordinated media, venues, attendees and donors for programs and events

Sound Bar Group Chicago, IL

Director of PR and Marketing April 2011-August 2011

• Planned and executed all aspects of events, private functions and photo shoots

• Completed marketing plan, public relations strategies and handled all client/media issues

• Involved in daily operations and hired/trained employees, tracked event profits, employee sales, etc.

• Developed and implemented staff training programs and calendars

K101 Agency Chicago, IL

PR Intern January 2011 – April 2011

• Worked on client accounts from fashion (Caboodles, Bubbles Bodywear) to food (Roti Mediterranean Grill, Epic Burger) to promote and develop brand

• Organized and Invited appropriate press to Lifeway Kefir’s sponsorship events at Mercedes-Benz Fashion Week 2011

• Closely followed and worked with current media and press, updated all social media and websites

• Wrote press releases, uploaded media clips, distributed sample mail-outs

Templar Development Austin, TX

Advertising Manager May 2009 – Jan. 2011

• Designed property websites, advertisements, presentations and promotional materials

• Coordinated and worked with various target media outlets for ad implementation and placement

• Composed press releases, pitches and other necessary media materials

Abito Boutique Austin, TX

Co-Manager August 2007 - August 2009

• Oversaw and trained all employees, completed operational duties and opening/closing procedures, kept records of sales goals, return authorizations and customer profiles

• Arranged and prepared in-store and out of store events and trunk shows

• Ensured employee sales goals and store sales goals were met weekly

COMPLETED CLIENT CAMPAIGNS________________________________________________________

Stupid Cancer Foundation Campaign

• Executive summary, situation analysis, marketing recommendations, advertising recommendations, media recommendations, public relations and sales promotion, direct marketing, evaluation, budget, primary and secondary research

Tomlinson’s Feed & Pets Inc. Media Campaign

• Completed a campaign scope, executive summary, brand profile, competitive profile, geographic profile, situation analysis, target market profile, media vision, media menu, media objectives, budget breakdown, media strategy, media mix, flow chart and recommendations

Colin’s Hope Public Relations Campaign

• Enhanced public relations efforts with OOH, print and radio PSA spots. Opened partnership with Big Brothers Big Sisters for swim lessons and drowning prevention, conducted primary and secondary research, improved message, themes and overall strategy

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