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Sales & Marketing

Alameda, CA, 94501
September 22, 2008

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Tom Farris 510-***-**** • cell 510-***-****

**** ******* ******, *******, ** 94501

Professional Profile

Extensive Background in Consumer Sales and Marketing, developing and utilizing various Distribution Networks for all classes of Trade including Hi Tech and Business Management.

• Consumer Product Sales & Marketing

• Broker Management and Development

• In-House Broker Management & Development for Private Label

• Office, Financial and Business Management

• Private Label Sourcing, Sales & Product Development

• Contract Purchasing & Development • Retail Sales Management & Marketing

• Project Management

• Hi Tech Sales & Retail Management

• C-Store and Distributor Sales

• Product development and New Item Introduction

• Trade Shows and Group Presentations & Seminars

Professional Accomplishments

Sales and Marketing, and Business Management

• Achieved “Western Broker of the Year”, Crown Prince

• Developed a Private Label Category Business to $4.3 Million

• Successfully Test market and Introduced New Products in Food & Drug

• Managed a Unit Sales increase of 30% over a previous year (in a Declining Market of 10%)

• Experience in Food, Frozen, Produce, H&BA, Houseware, Hardware, Soft Goods, DSD for Food and Drug, and C-Store classes of trade

• P&L Responsibility, including Personnel Management


• Developed “Known Cost Contracts”, building a $23 Million Business

• Managed Order Replenishment system for Multi Million Dollar Inventory

• Developed Q&A Specs and sources of Supply

Hi Tech

• Doubled Product Sales in 6 months in Western Region, Computer Hardware

• Managed Product Demos at Retail for two major product Software Introductions

• Managed and implemented an “Retail Inventory Reporting System”

• Conducted Training in use of Various Software

• Conducted Product Demonstrations as a program to introduce Computers to Schools

Work History

President FF Marketing Alameda, CA August 2004 to June 2008

General Manager West Mark Foods, Pleasanton, CA May 1997 to August 2004

Contract Worker Microsoft Bay Area CA March 1997 to March 1998

Regional Sales Manger Nature Kist Snacks, Livermore, CA October 1992 to March 1997

Marketing Consultant Werner & Company

Alameda, CA March 1990 to August 1992

Regional Sales Manger Omnitel Fremont CA Sept. 1989 to March 1990

Executive Recruiters Management Recruiters Oakland, CA January 1989 to Sept. 1989

Account Executive J J Morris Foster City, CA May 1984 to January 1989

Senior Buyer Safeway Stores Walnut Creek CA January 1980 to Nov. 1983

New Project Coordinator Safeway Stores Corporate, Oakland CA May 1976 to January 1980

Buyer Safeway Stores El Paso, TX June 1972 to May 1976

Clerk Safeway Stores Albuquerque, NM July 1967 to June 1972



Public Speaking SFBA Council

National Speakers Bureau 2001

1979 to 1982

Art of Negation Karrass Negotiation Seminar

Food Merchandising Cornell University


Grad School (Semester) UC Berkeley

Bachelor’s Degree in Business Administration University of New Mexico Albuquerque, NM Dual Concentration: Finance & Industrial Relations with an equivalent Minor in Economics

Computer Skills:

Microsoft Office (Word, Power Point, Excel, Publisher, Outlook), Adobe Photo Shop, Acrobat, Accounting Software, Data Base Software & some Web Design


Luke Smith 925-***-****

Dave Spalione 949-***-****

Gary Gruettner 909-***-****

More References are available upon request.

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