QUALIFICATIONS PROFILE
Highly motivated, results-driven, and broad-based years of experience in new product planning, licensing management, and strategic business development within biomedical and life science arena. Exhibit superior talents in creating effective marketing strategies and plans to increase sales, capitalize on growth opportunities, and maintain profitable business operations. Known as an empowering manager adept at fostering team unity toward fulfillment of corporate target goals. Excel at establishing win-win relationships and addressing diverse customer needs by providing innovative solutions and ensuring utmost satisfaction. Proven effectiveness in a fast-paced environment with dedication to superior service. Bilingual in English and Mandarin. U.S. Permanent Residence: Green Card Holder.
CORE STRENGTHS
Business Management and Operations Market Due Diligence
Strategic Sales Action Plans Development Quality Assurance and Regulatory Compliance
Competitive Market Research and Analysis Business Model Building
Problem Resolution and Decision Making Outstanding Customer Service and Relations
Superior Interpersonal and Communication Skills Excellent Presentation and Negotiation Abilities
EMPLOYMENT HISTORY
ELI LILLY & CO. 2010–PRESENT
New Product Planning, Neuroscience, Indianapolis, IN Mar 2012–Present
Assume full responsibility in handling depression, bipolar depression, schizophrenia, and insomnia therapeutic areas within the Neuroscience NPP team
Preside over the NPP Market Research, Payer Reimbursement Access, Global Strategic Pricing, Forecasting, and Global Health Outcomes
Vigorously participate in Core Team meetings to provide strategic guideline for early phase assets
Instrumental in outlining marketplace landscape (patient, payer, physician) and creating Draft Launch Labels
Maintain frequent interaction with the US, ACE, and Japan affiliates to ensure pipeline clarity
Play a vital role in shallow/deep dives from the Global perspective to capture market understanding
Sales Representative Relief, Diabetes, Guangzhou, China Oct 2011–Feb 2012
Built and maintained long-term quality relationships with physicians in public and military hospitals, office staffs and others in the patient care continuum
Planned and coordinated territory program, group selling and conducted academic journal clubs
Masterfully led all initiatives to foster positive working environment, grow market share, and improve sales performance in the territory
MBA Summer Intern, Global Strategic Pricing, Indianapolis, IN Jun 2010–Sep 2010
Meticulously evaluated pricing strategy and identified potential opportunities to optimize market value for insulin
Conceptualized and implemented effective marketing strategic plan for diabetic market in major Europe, Australia, Canada and China
Executed reimbursement and market access due diligence
Generated approximately $200M by developing strategic branding and pricing
SELF-EMPLOYED 2009–2011
CytoScale Diagnostics, LLC., Los Angeles, CA Sep 2009–Aug 2011
Drove all efforts to develop business plan for financing and commercializing the project of Nano-tech based cancer detector developed by UCLA NanoSystems Institute (CNSI), Institute for Molecular Medicine (IMED)
Secured $7M partnership and led the negotiation with China pharmaceutical industrial investors in manufacture and commercial distribution
Grand Oncology, Inc., Shanghai, China Jun 2009–Oct 2011
Displayed unsurpassed expertise in managing a team of 6 in development of business plan for chain Radiation Oncology Clinics in China
Primarily held responsible for strategic marketing, medical/FDA regulations, insurance policy, business model building and operation
Honored and won 1st place in BPD competition, thus successfully securing $7M for company startup
TIANJIN ZHONGXIN PHARMACEUTICAL CORP. LTD 1998–2004
International Business Development, China Aug 1998-–Jan 2004
Exampled outstanding abilities to establish partnership with U.S. Sicor biotech
Singlehandedly managed all facets of evaluation, market intelligence and negotiation that led to acquisition of phase I recombinant α-2b interferon for hepatitis B from Lithuania R&D institute; $ 2M upfront license-in
Directed and coordinated business model building, which led to joint-venture “Hualida Biotech” and milestone payment of $ 45M
Solidified productive relationships with Luxemburg Orchid investor
Utilized strong negotiation skills leading to license-in phase I Astragalus polysaccharide developed by U.S. Pharmacogenesis
Secured $20M upfront and led business model building, which led to joint-venture setup, Cinorcoh Pharma and $ 40M milestone payment
Applied dynamic leadership talents in the evaluation, business model and stock share negotiation, which led to license-in Cephalosporin series antibiotic product line with South Korean Sinpoon Pharma group; $20M upfront and $ 35M milestone for JV setup, Sinpoon Pharma (Tianjin).
Carried out on-site inspection in overseas investment evaluation with Egyptian Pharma Holding
Seamlessly negotiated business model of JV in Egypt earning $20M upfront, license out of 3 products (Cardio Angina, Influenza and hepatitis B) for manufacture and exclusive marketing in Egypt
Internal GMP Advisor Jun 2001–Dec 2003
Supervised daily activities of a team of 6 in $100M new facility construction at Tech. and Econ. Develop. Area (TEDA) and subsidiary facility relocation
Oversaw contracted engineering design, led selection and purchasing of manufacturing machinery, negotiated price and contract, and managed installation and qualification process
Conducted onsite GMP inspecting simulation for 5 portfolio factories, consulted GMP compliance and supervised 5 onsite GMP auditions by FDA (USA), TGA (Australia) and SOS (UK)
Board Meeting Coordinator Jun 2000–Dec 2003
Communicated with internal and external executive directors in Sino-foreign pharmaceutical JVs for strategic pipeline planning, budgeting, market planning and integration strategy decisions
Rendered high level of assistance to the CEO and Chairman in organizing annual board meetings for Sino-foreign JVs
Participated in technical and business discussion at executive level
Gained comprehensive experience to executive management of both Chinese pharmaceutical industry and multinational pharmaceuticals
EDUCATION
MASTER OF BUSINESS ADMINISTRATION (MBA), MAJOR IN MARKETING AND INVESTMENT
UCLA Anderson School of Management, Los Angeles, CA: June 2011
POSTDOCTORAL RESEARCH ASSOCIATE
Texas A&M Health Science Center, College of Medicine, College Station, TX: Jan 2009–Aug 2009
Collaborated PI in secure of $1.4M NIH fund; Initiated liaison partnership and developed business plan of $5M fund raising for a potential dry form of age-related macular degeneration (AMD) drug developed by TAM Health Science Center
DOCTOR OF PHILOSOPHY (PH.D.) IN BIOMEDICAL SCIENCE (NEUROSCIENCE-NEUROPHARMACOLOGY)
Texas A&M Health Science Center, College of Medicine, College Station, TX: Jan 2004–Dec 2008
Led research of CNS GABAergic synaptic genesis and degeneration in learning and memory ability in early development and aging stages of life.
BACHELOR OF SCIENCE IN (BS) PHARMACY
Shenyang Pharmaceutical University, Shenyang, China: Sep 1993–Jul 1998
PROFESSIONAL AFFILIATIONS
Member, UCLA Anderson Healthcare Business Association (HBA); UCLA Anderson Marketing Association; UCLA Anderson Investment Finance Association (IFA); Member of UCLA Anderson Alumni Network; Healthcare Panel Manager of Greater China Business Associations (GCBA) & Wilbur. K. Woo Conference
Overseas editor for the Journal of Chinese Herbal Medicine: 2009–Present
Member, Sino-American Biopharmaceutical Professional Association (SABPA)
Member, Society of Neuroscience (SfN)
Member, Association of Pharmacology and Experimental Therapeutics (ASPET)