Regional Sales Manager

BILLIE JO LEUSCHEN CARDENAS

Address: ***** ******** ****, *** *****, California 92129

Mobile: 314-***-****

E-mail: ***********@*****.***

REGIONAL SALES MANAGER

QUALIFICATIONS SUMMARY

High-performing and self-motivated business leader and management professional, with a track record of success in increasing sales, revolutionizing services, developing and cultivating strong relationships, and establishing focused corporate programs and strategies that meet marketplace objectives. Demonstrates extensive product and services knowledge and business management skills, combined with broad-based and hands-on experience in planning, supervising, and implementing marketing initiatives.

- Adept at formulating growth management strategies and comprehensive plans to motivate staff, boost productivity, and facilitate personnel development toward fulfillment of organizational goals and objectives.

- Effective in multitasking as well as working independently or as part of a team to meet critical deadlines.

- Visionary leader with proven ability in developing new revenue sources and accomplishing both long- and short-term corporate objectives.

- Well-organized, with highly efficient time management, strong written and verbal communication, and interpersonal skills to easily interface with business clients, C-level executives, staff, and other professionals.

AREAS OF EXPERTISE

- Leadership and Management

- Team Alignment and Development

- Strategic Planning and Execution

- Project / Program Management

- Business Process Design and Improvement

- Program Evaluation

PROFESSIONAL EXPERIENCE

COMERICA BANK, SAN DIEGO, CA

District Manager II/Vice President of Retail Banking 2006–Present

Oversee all phases of banking operations of 15 banking centers, supervising 15 direct reports (BCMs) and 50 additional indirect reports. Proactively carry out various duties, including performing weekly sales calls; facilitating training and career development at all levels; conducting quarterly performance reviews; managing sales processes including prospect generation and pipeline management; and building partnerships across business lines. Uphold operation integrity for audit, compliance, and loss prevention. Coordinate and lead all monthly BCM, ABCM, PB, and CSR meetings as well as conducting monthly center reviews.

- Realized an average increase in deposit growth year over year of 33%, outpacing market averages.

- Provided strategic oversight to a high-level multi-unit team that attained highest percent (80%) of members exceeding core sales goals.

- Generated the highest cross-sale and 90-day cross-sale ratio across market for three consecutive years.

- Handled the development, execution, and launch of 10 de novo branches.

- Served as the 2011 Women Who Mean Business Winner awarded by San Diego Business Journal.

- Ranked as #1 district/region manager companywide in 2010 and 2011, for exceeding all core goals.

- Attained Directors Club in 2007, 2008, 2010, and 2011 and gained multiple Co-Star recognition awards.

- Received Regional Leadership Award in 2007, which is only awarded to one individual.

- Earned recognition for generating 185% of referral goal in Wealth Management referrals, which is 50% higher than any other district/region, through the 2011 collaboration campaign.

- Conceived and coordinated All-Partners Meeting, resulting in the increase of partnerships, referrals, and recognition companywide for developed partnership across all business units.

- Participated as a mentor in Comerica’s Walk-a-Mile, Mentoring Circle, and Management Level Programs; 8 mentees promoted under direction.

- Spearheaded Western Market Hour of Power, a weekly continued learning call for all 105 Western Market BCMs.

- Served as Business Development Committee Co-Chair of Western Market Women’s Diversity Network.

- Coordinated and hosted various events for business development purposes, including two separate women executive and business owners with guest speaker, Former Congresswoman Francine Busby and Councilwoman Marti Emerald.

- Traveled to Arizona to conduct inspection of underperforming region and render feedback to Market Manager in absence of Regional Manager, traveled to San Francisco to perform Banking Center Visits and provide similar feedback.

BANK OF AMERICA, SAN DIEGO, CA

Vice President/Banking Center Manager II 2001–2006

Provided overall guidance to operational, sales and marketing activities to maximize growth and profitability as well as to improve customer service and procedures in collaboration with the organization. Developed and reported selected project estimation and proposals.

- Successfully transitioned three underperforming banking centers into active and productive units in just six months by exceeding goals with 90% of associates earning regular incentive.

- Drove 12-point increase of customer satisfaction surveys in three consecutive banking center assignments.

- Demonstrated exemplary performance; earned the Award of Excellence in 2002 and 2003 for ranking in the top 10% as well as the Card Service ProBowl Trip in 2003 for placing in the top 2% of BCMs.

- Developed and analyzed quarterly business plans and reviewed progress to meet and exceed goals.

- Led multiple offices simultaneously; one of which was the regional office in St. Louis that serviced more than 1000 employees.

- Performed human resources functions, such as hiring, managing, providing training, and career development to all personal bankers and service associates.

- Executed modifications and conducted training of initiatives, such as Sales Playbook, Hoshin Plan, Six Sigma, and the incentive plan to branch managers, personal bankers, and service associates.

- Worked as a certified trainer of Banking Center College candidates and successfully supervised three manager trainees.

- Supported the launch and operation of a new store in the Chicago market, carrying out sales training for bank associates.

- Held various roles, including CEO of Customer Satisfaction Network; participant in Associate Listening Network; and Vice Chair of Volunteer Network for Team Bank of America.

- Operated La Jolla Girard which housed the #1 deposit base in the company.

- Received Bank of America Spirit award.

EARLIER CAREER

Wine Buyer/Assistant Store Manager | COST PLUS WORLD MARKET, ST. LOUIS, MO

Lead Partner/Merchandiser | EXPRESS, ST. LOUIS, MO

Assistant Manager | AMERICAN EAGLE OUTFITTERS, SPRINGFIELD, MO

EDUCATION

Postgraduate Courses | UNIVERSITY OF MISSOURI, COLUMBIA/ST. LOUIS, MO

Bachelor of Fine Arts | STEPHENS COLLEGE, COLUMBIA, MO

PROFESSIONAL TRAINING

Career Track Management Course-Dealing with Difficult People | Situational Leadership 1 and 2

FranklinCovey | Love ’em or Lose ‘em | Talking Business with Small Businesses

Winning at Prospecting | Emotional Intelligence | StrengthFinders

PROFESSIONAL AFFILIATIONS AND ACTIVITIES

The San Diego Women’s Foundation

Education Committee, Grant Committee with Grant Review, Site Visits

Expert Panelist, Women of Influence Events

Volunteer, Junior Achievement

Volunteer, Habitat for Humanity

Former Chair, March of Dimes

Liaison to Financial Donor, United Way

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