Analyst Real Estate
Resume:
Phoebe J. Kang
Brooklyn, NY 11231
Email: ******.*.****@*****.***, Cell: 646-***-****
Analytics professional who is focused on website analytics, marketing analytics, business reporting, and campaign optimization. Excellent analytical and expert level computer skills through rigorous equity research background. Particular strength is ability to synthesize findings, insight, and recommendations from data and analytics.
EXPERIENCE
Art Meets Commerce Interactive / Serino Coyne, an Omnicom Company: New York, NY April 11-Dec 11
Digital Analytics Consultant
• Responsible for gathering, manipulating, and analyzing large amounts of sales data, social media stats, website analytics into meaningful insights and specific digital communication opportunities.
• Marketing Analytics: media mix optimization, audience segmentation, paid search analysis, and social media analysis. Tools utilized included MS Excel, DART, Radian6, Google Analytics, and Omniture SiteCatalyst.
• Website Analytics: KPIs, onsite behaviors, path analysis, goal tracking by referrer, test design, and Web 2.0 interactions. Tools utilized included Google Analytics, Omniture SiteCatalyst, and Omniture Test & Target.
• Developed and executed test plans for key email components such as subject lines, time and day of week, and segmentation and track key email metrics on an ongoing basis and derive insights from results.
• Improved ROI on email marketing in the Fall Season 2011 YTD vs. the Spring Season 2011 by 28%+ on average. Serino Coyne spends approximately $4M/Year on email marketing on behalf of its clients through various vendors.
• Designed and produced firm first interactive client reports by aggregating complex data across multiple platforms into graphs and presentation-style deliverables, utilizing expert level MS Excel and PowerPoint skills.
• Worked with technology team to contribute to the selection and set up of web analytics tools and KPIs.
• Developed KPIs for Facebook Insight beta that was rolled out in Oct 2011. The KPIs are subsequently used for clients such as The Book of Mormon and The Phantom of The Opera to measure engagement level and reach.
Coastal Development, LLC: New York, NY Oct 09-Oct 10
Analyst
• Built detailed operating and cash flow models for various projects including Suffolk Downs and Trump Marina, utilizing a deep understanding of casino resort operations, individual markets and marketing strategies.
• Performed extensive deal-specific market and property research and financial and market analysis for leveraged buyouts, mergers and acquisitions, and joint venture opportunities in the gaming, lodging, and leisure industries.
• Quantified new market opportunities based on census data and market research and utilized gravity models to develop projections for proposed casino facilities.
• Analyzed customer conversion and visitation behavior by geography, worth, age, gender, frequency, etc.
• Conducted quantitative, primary marketing research projects to better understand customer behavior and satisfaction and monitored competitor and other selected direct and email marketing programs.
• Utilized SAS Enterprise Miner to identify most popular games, forecast gaming behavior, determine gaming floor arrangement, and analyze and forecast customer behavior at hotel, shopping, restaurants, and nightclubs.
Greenwich Realty Advisors, Incorporated: New York, NY Aug 08-Oct 09
Analyst
• Performed real estate valuation, analyses, and research for institutional and corporate clients.
• Worked with hedge fund clients on real estate portfolio valuation of various companies.
New Amsterdam Partners, LLC: New York, NY Apr 05-Aug 08
Equity Analyst: Retail, Gaming, and Consumer Products ($200M-$1bn or 10-15% of $2-7bn AUM)
• Conducted fundamental analysis primarily from a bottom-up perspective to identify buy, sell, and hold opportunities.
• Employed a variety of valuation techniques; discounted cash flow, comparable transaction analysis, sum of the parts and residual income.
• Applied forensic accounting methods to ascertain economic earnings potential of targets and current holdings.
• Performed extensive deal-specific research and financial analysis and built financial models for leveraged buyouts, mergers and acquisitions and cash flow analysis, evaluating financial performance, equity returns, capital structure and valuation.
• Developed and maintained financial models to project revenues, earnings, and cash flows.
• Composed company specific research reports and industry related thought pieces.
• Added roughly 80bps per annum to the firm’s quantitative model through fundamental analysis, resulting in investors’ outperformance of more than $100M.
Junior Analyst:
• Assisted Senior Consumer Analyst with all aspects of research in Consumer Sector.
• Tracked, analyzed, interpreted various macroeconomic data to forecast future economic scenario.
• Assisted in building quantitative stock selection models and sector allocation models based on fundamental, accounting, and macroeconomic data.
• Analyzed portfolio characteristics and risk profile.
Goldman Sachs, Fixed Income, Currency and Commodities: New York, NY Summer 2002
Analyst: Financial Institutions Group (JV between DCM and Principal Finance)
• Coordinated deal execution in for Anthem, SAFECO, Bank of New York, and Mizuho.
• Completed 30 pitch books.
EDUCATION
CFA Institute: CFA, Chartered Financial Analyst, 2006
The CFA Program is a self-study, graduate level program for investment professionals.
The three-year program requires passing three six hour exams.
Topics covered included probability theory, hypothesis testing, multivariate regression, and time-series analysis.
Middlebury College: Middlebury, VT; BA, 2003
Double Major: Economics and Japanese Studies
GPA: 3.7/4.0 major, 3.6/4.0 cumulative
Relevant Coursework: calculus, introduction to computer science, statistics, and regression analysis
Keio University: Tokyo, Japan, 2001
Intensive Japanese language program with coursework in economics
ADDITIONAL
Languages: Fluent in oral/written Japanese and Korean; certified in Japanese Language Proficiency Test (Level 1)
Computer Skills: MS Excel (VBA, Pivot table,Vlookup, etc), MS Powerpoint, MS Access, SAS Enterprise Miner, SPSS, Google Analytics, Omniture SiteCatalyst, Omniture Test & Target, DART, MySQL, and Radian6
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