Advertising Manager / Producer w/ skills in editing & motion graphics

SUMMARY

Management and marketing specialist of online and traditional media with advanced knowledge in web, print and video applications. Proven leader, strategist and self-motivated team player who excels in client services.

ACCOMPLISHMENTS

• Experienced – Over 12 years experience in retail, packaged goods & sports marketing; having extensive training in advanced advertising programs plus a degree in marketing.

• Knowledgeable – In both direct online and traditional media branding

- Online: Web development, HTML emails, banner ads, SEO, PPC & Analytics

- Traditional: Broadcast (TV & Radio), print, outdoor, collateral, guerilla tactics & special events

• Effective Communicator – Proven leader as President of Ad 2 and Toastmasters organizations, an Award-winning public speaker and a motivated communicator in conducting meetings.

• Strategic – Formulated and delivered numerous enhanced strategies for marketing & media campaigns, creative & project briefs, POV and guerilla media proposals.

WORK EXPERIENCE

Interactivate Advertising, Irvine, CA (12/06-6/08)

Senior Account Executive, Marriott International, Dulcinea Farms & William Lyon Homes

• Managed the client services & production of web development, HTML emails, banner ads, SEO, PPC, analytics, print, outdoor, collateral, guerilla tactics & video production.

Y&R Advertising, Irvine, CA (7/03-12/06)

Senior Account Executive, Mattel Toys & Games and LA Dodgers

• Managed client services & production in television broadcast, print and web for many high profile brands worldwide for Mattel (Games, Action Figures, Dolls, Entertainment Brands, TYCO) & the LA Dodgers.

Dailey & Associates Advertising, West Hollywood, CA (5/99-4/03)

Assistant Account Executive, ConocoPhillips (Circle K) & Kaufman & Broad Homes

• Managed the client services for Circle K and Sports Marketing for both 76 Gas Stations and Circle K, which included working with over 20 pro & university teams in every sport from baseball to NASCAR.

Carat ICG, DDB Needham & Seiniger Advertising (Los Angeles, CA) (5/97-4/99)

Assistant Media Planner, Borders Books, CA Public Utilities, Epson & Hitachi PC

Ogilvy & Mather, Foote, Cone & Belding & NBC 4 (Los Angeles, CA) (1995-1996)

Account Management Intern on Pac Bell Mobil Services (Cingular) & Mattel Toys

CAREER ENHANCEMENT & TRAINING

• President - Toastmasters (Public Speaking) – Advanced Communicator Status – Member Since ‘05

• Vice Chairman & Membership Chairman of Ad 2 National (Part of AAF) – ‘02 – ‘04

• President of Ad 2 LA - A division of the Ad Club of Los Angeles - Sept ‘00 – Aug ‘02

• Graduate of the AAAA/Institute of Advanced Advertising Studies Program - May ‘01

• Account Management Training Program at Dailey & Associates – Summer ’00

• Sigma Phi Epsilon National Fraternity - Member ‘94-‘97 & PR Chair - ’96

• Proficient in Final Cut Pro, Motion, After Effects, Photoshop, Flash, Visio & Microsoft Office

EDUCATION

California State Polytechnic University, Pomona (Graduated 1997)

Bachelor of Arts in Marketing Management with an emphasis in Advertising & Minor in I/O Psychology

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Editing & Motion Graphics work is available at www.robs-reel.com

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