Management Manager

MARLA AXELROD

***** ***** **** **** • Tampa, Florida 33647 • 813-***-**** or 813-***-**** *********@*****.***

PRODUCT MARKETING MANAGER

Product Marketing and Management ---Project Management

Marketing Communications

24 years of product marketing and product management

Project management and associated program management

Go-to Market - Life cycle management

PROFESSIONAL EXPERIENCE

PRODUCT MARKETING MANAGER, 2003– 2011

CA Technologies (Formerly Computer Associates) – Tampa, FL / Mt. Laurel, NJ

Marketing research, strategy, messaging, and positioning of company products in the development of business plans and marketing plans

New product development and launches

Lead generation with campaign development in the identification of new opportunities

Training of sales staff including technical support

Conferences – trade shows- webcasts – user groups

Web development and management

Go-to market plans

Writing and development of marketing collateral and content

Presentation and product demos to external and internal audiences

Market research and analysis in the support of business plans

Management of cross-functional teams to achieve goals and communicate with various management levels both internally and externally

Highly instrumental in reduction of excess and unnecessary marketing costs

PRODUCT MANAGER, 1990 – 2003

CA Technologies – Mt. Laurel, NJ

Identification of new opportunities

Competitive industry analysis for responsible product lines

Management of company products throughout entire product life cycle, including new product ideation, business case development and funding, product development, market launch, market acceptance, high growth, maturity, decline, and end-of-life

Price/proposal development

Tracking and management of internal metrics in refining marketing initiatives and programs

Management of P&L for product – creating annual plan and tracking performance against plan

Primary subject matter expert for assigned product

SUSTAINING ENGINEER, 1987 – 1990

CA Technologies – Mt. Laurel, NJ

Responsible for maintaining software applications for Output Management solutions

SUSTAINING ENGINEER, 1984 – 1987

Syncsort Inc. – Woodcliff Lake, NJ

Responsible for maintaining software applications for Output Management solutions

EDUCATION & CREDENTIALS

BA in Computer Science • Boston University, Boston, Massachusetts

TECHNICAL SKILLS

Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Microsoft SharePoint, Adobe Acrobat, Mainframe, Windows, MVS/TSO, SalesForce, Sitecore for web content management, Vovici for marketing surveys

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