John A Billetdoux
*** ********* **** *****: 856-***-****
Marlton, NJ 08053
SUMMARY
Consistently exceptional performance in the field of Business Development and Business to Business Marketing.
KEY STRENGTHS
• Creative Marketing, Business Development, Account Management
• Business Transient, Strategic Sales Marketing and Account Pursuit
• Preparation of Budgets, Forecasting; Yielding, Hiring, Purchasing, Group Presentations
• Proficiencies: MS Word, MS Excel, Delphi, Internet Marketing, Public Speaking
PROFESSIONAL EXPERIENCE
Marriott Hotel (currently Hotel ML) - Mt. Laurel, NJ (April 2008-November 2011)
Business Transient Sales Manager
• Perform monthly analysis of the Hoteligence Report and engage agencies in an attempt to grow business.
• Attend local networking events to maintain and grow client base.
• Increased business travel in hotel in first quarter 09 vs 08 and made budget by 109%, despite current recession.
• Negotiate annual corporate room contracts (IBM, Lockheed Martin, Campbell Soup, etc).
Enterprise Meeting & Conference Center-Mt. Laurel, NJ (Sept 2006-April 2008)
Sales Manager
• Attend trade shows to promote the facility and it’s services to the meetings and conference market.
• Aggressively solicit local corporate community in an effort to further promote The Enterprise Center.
• Establish new relationships with clients and continue to cultivate already established relationships in an effort to grow business and product knowledge.
• Extensive networking (Chambers of Commerce, Tri-State HR, etc) to maintain and grow client base.
Hilton Hotel (currently Crowne Plaza) - Cherry Hill, New Jersey (May 2000 to May 2001; Nov 2002 to 2006) Business Transient Sales Manager
• Analyze market trends and execute strategic business plans using Hoteligence reports
• Aggressively seek new customer base via frequent phone solicitation and personal sales calls
• Frequently seek and establish new client base by campaigning in unfamiliar sales markets
• Travel extensively (i.e. Mid-Atlantic region) to cultivate revenue generating leads
• Entice many competitor's clients via aggressive networking and proven knowledge of the market
• Negotiate annual corporate room contracts (i.e. IBM, Lockheed Martin, Campbell Soup, Subaru, etc...)
• Consistently surpass annual room production and annual revenue goals by 130% and 144%, respectively
• Produce annual business travel and marketing plans, employee training, budgets, and competitive analysis
• Organize group client events, business meetings, and trade shows
• Network extensively (i.e. Chamber of Commerce, cocktail receptions, Pyramid club, etc...) to maintain and grow current client base
• Outperform all other sales staff annually by an average of 20-40%
AmeriSuites Hotel - Mount Laurel, New Jersey (May 2001-Nov 2002)
Director of Sales and Marketing
• Responsible for strategic business planning, daily staff management, and achievement of annual revenue goals
• Managed all fundamental aspects of staff, operational systems, business procedures, and processes
• Prepared budget and marketing plans specifically outlining quarterly and annual goals and objectives
• Promoted to Director of Sales and Marketing by management company (Prime Hospitality)
• Supervised direct sales initiatives including: managing leads, blitzes, key accounts, trade shows, direct mail,
brand relationship, e-commerce participation, RFP experience, rate structures, corporate, consortia, agency, T&T
• Analyzed competition and sources of business via STAR etc. and facilitated all yielding processes
• Developed and implemented indirect sales activities including all media advertising, public relations, database management, trade agreements, collateral materials, and web site
• Traveled to various markets on the east coast to solicit those markets on behalf of local hotels
• Trained local Director's of Sales in effective cold calling and market penetration techniques
• Facilitated sales related meetings including: daily: Business Review, weekly: Sales and Yield, monthly: Marketing
• Initiated sales calls, conducted site inspections, entertaining and networking, trade show execution, contracting
Omni Hotel - Philadelphia, Pennsylvania (May 1998-May 2000)
Business Travel Sales Manager
• "Local Negotiated Rate" program targeting local corporate market
• Responsible for cold calls, sales calls, site inspections, and new business development
• Handled all special projects including: direct mail, database, marketing and advertising
• Managed reporting: weekly, monthly, and quarterly
• Created business plans, marketing plans, and budget reports
• Assessed strengths and weaknesses of competitors to develop aggressive business strategy
• Consistently produced 20-25% above quarterly revenue goals
Ritz Carlton Philadelphia - Philadelphia, Pennsylvania (Mar 1997 – May 1998)
Concierge
• Developed relationships with area restaurants and city tourist organizations to benefit and refer incoming guests
• Planned, developed, and executed itinerary for high profile and celebrity guests
Four Seasons Philadelphia - Philadelphia, Pennsylvania (Oct 1996 – Mar 1997) Security
• Protect assets and property of hotel as well as guests
Center City District - Philadelphia, Pennsylvania (Mar 1991 – Oct 1996)
Community Service Representative
• Worked in conjunction with the Philadelphia Police Department as a good will ambassador for the city of Philadelphia
• Conducted group presentations to tourists and various organizations regarding Philadelphia
• Linked the local homeless community to various city services and programs as member of Homeless Outreach
team
• Gave crime prevention technique presentations at center city colleges and universities
• Patrolled the center city downtown corridor acting as a uniformed presence to deter crime
• Minimized criminal activity and provide assistance to citizens and police
• Received Citizens Crime Commission Award from Mayor Ed Rendell for criminal apprehension
EDUCATION
• Burlington County College, Pemberton, New Jersey; A.S. Criminal Justice
• Thomas Edison State College-Currently enrolled working towards BS in Business Administration.
• Temple University, Philadelphia, PA; Coursework related to