Sales Manager

PAMELA S. BERNSTEIN

**** ***** ******* ******, ********* 11

Los Angeles, California 90046

732-***-**** ~ ****************@*****.***

WORK EXPERIENCE:

Director of Marketing and Business Development CheckAlt July 2010 – Present

Los Angeles, California

Create and maintain all social media for CheckAlt on sites including Twitter, Facebook, LinkedIn, YouTube etc.

Develop and maintain all online advertising campaigns

Produce collateral materials in support of the sales team including presentations, sell sheets and client mailings

Maintain content management CheckAlt.com website

Coordinate industry events and conferences throughout the country

Create effective marketing campaigns to create buzz around CheckAlt

Work with the public relations firm to come up with weekly press releases to promote CheckAlt

Film, edit, and upload weekly videos

Establish and maintain contacts through networking events

Email and cold call over 100 perspective clients a day

Search Engine Optimization campaigns

Creating business strategy to help CheckAlt grow by using market research

Work closely with the creative team to develop CheckAlt product design e.g. Pay Now with CheckAlt buttons, Personalized Payment Portal accessibility, etc.

Leasing/Marketing Consultant Alta Hollywood February 2010- July 2010

Los Angeles, California

Leasing consultant for a premiere luxury apartment community with 218 units

Established and maintained all high end contacts through networking and other various events including an ESPY Gifting Suite

Created and maintained all social media for Twitter, Facebook, YouTube and blog posts

Developed and maintained all online advertising campaigns

Leased a minimum of 10 apartments per week

Planned all of Alta Hollywood’s events

Established and negotiated all vendor rates and contacts

Event Manager/Consultant Moxie in the City LLC November 2008 – February2010

New York, New York

Created strategic marketing plans for events

Planned and executed all networking events for Moxie in the City LLC

Created a comfortable, and inviting environment for guests to mingle and network

Helped develop contact lists to increase attendance at events

Assisted developing brand strategies to create awareness in the marketplace for Moxie networking events

Senior Marketing Manager Arthur Frommer's Budget Travel July 2008 - October 2008

New York, New York

Developed strategic marketing programs to help break non-endemic accounts including automotive, financial, packaged goods, fashion/beauty, and health for Budget Travel/Girlfriend Getaways

Helped develop branding strategies to create awareness in the marketplace for Girlfriend Getaways

Managed and developed non-endemic merchandising programs including events, street team distribution, and out-of-home programs

Helped develop big signature programs and competitive added value opportunities/partnerships such as charity tie-ins, retailers, and event companies

Managed the media kit development of Girlfriend Getaways

Associate Marketing Manager Parade Magazine October 2005 - July 2008

New York, New York

Oversaw development of all merchandising proposals

Managed all fulfillment of merchandising proposals- including relationships with vendors; coordinated events, uploaded badges to Parade.com, etc.

Managed all travel and health related marketing requests

Produced client-specific presentations that effectively positioned Parade as a unique business solution on sales calls

Developed multi-media branding initiatives, promotional tools and direct mail campaigns

Managed month-long sweepstakes for agencies across the country including OMD, Zenith Media, Doner, and GM Planworks

Marketing Services Coordinator Adweek Magazines April 2004 - October 2005

New York, New York

Planned and coordinated Adweek special events, such as the launch parties of Marketing y Medios

Managed client value added programs including “Virtual Reality” custom merchandising programs

Acted as a direct contact for salespeople, printers, production plant and outside vendors to ensure programs were executed to client’s satisfaction

Coordinated awards programs including the Sales and Marketing Management Awards; handled promotion of the contest both in print and online, collected entries and organized judging

Publicity/Marketing Assistant Barnes & Noble Publishing July 2001 - April 2004

New York, New York

Wrote press releases for MetroBooks imprint, prepared sales and media kits, updated and maintained display cases in show room

Researched new titles, wrote presentation, and presented for Spring 2004 Sales Conference

Established a bi-weekly newsletter; provided statistics on sales, new titles and forecast for the months ahead

EDUCATION:

Hofstra University Hempstead, New York Bachelor of Arts

Double Major: Broadcast Journalism & Interdisciplinary Studies

Studied in Montelpulicano, Italy, Italian Cinema and Literature

Won New Jersey Governor’s Writing award

VOLUNTEER WORK:

Grad Girls Network Los Angeles, California 2009-2010 Academic School Year

Mentor of a high school junior guiding her on varies topics such as college applications, careers choices, and peer pressure.

New York Advertising Club New York, New York Summers of 2005 and 2006

Mentored college seniors during their internships for media related companies

NY Cares New York, New York April 2007 - August 2009

AIDS WALK New York, New York May 2007 and May 2009

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