Sales Marketing

JOHN KLUSKA

**** *** *** **. *****, Illinois ****2

630-***-**** **********@***.***

EXECUTIVE SUMMARY

Vice President of Marketing… Senior Marketing Executive…Successfully driving new business, building and managing pipelines, thinking strategically, and translating vision into successful tactics for sales organizations. Expertise in creativity, analytical approach, and improving revenues ensuring the highest returns on marketing investment.

PROFESSIONAL EXPERIENCE AND SELECTED ACCOMPLISHMENTS

DELOITTE AND TOUCHE TAX TECHNOLOGIES/CORPTAX, Chicago, IL 2005 – 2009

$75 million corporate tax software and consulting services.

National Director of Marketing

Responsible for marketing communications, direct marketing, public relations and pipeline management. Staff of eight.

• Created direct marketing programs increasing revenues from $1.8 million to $5.8 million within 36 months.

• Successfully launched new tax product line with 81% of existing clients converting within 18 months.

• Re-branded company, product line and consulting services after acquisition by CORPTAX with no disruption to revenue growth.

• Established formalized system to create and manage client references, building from zero to 60 corporate referrals within 36 months.

• Formalized RFP process and implemented response database to improve response time by 45% and bid acceptance by more than 50%. Adding $400,000 in additional revenues.

• Developed a series of web-based client success stories and testimonials in print and video.

• Started the first formal won/loss analysis to improve decision making in product development, support, services, product pricing and competitive analysis.

ISI TELEMANAGEMENT, Schaumburg, IL 2003 – 2005

$20 million Voice and Data Communications Cost Management organization.

Vice President of Marketing

Responsible for marketing communications, direct marketing, partner programs, public relations and pipeline management. Staff of three.

• Established marketing department as a business development resource for lead generation, resulting in more than $1 million in annual new sales opportunities.

• Repositioned company as a total solution provider for voice and data communications cost management.

• Re-established partner program to drive more than $250,000 in new business within 12 months.

• Developed a marketing plan reversing a three-year slide in maintenance fees, posting a $125,000 first quarter gain.

• Initiated web-site optimization to improve lead generation 150% and search engine ranking to number one.

DOTLOGIX, INC. Naperville, IL 2002 – 2003

Start up information sharing and decision support software developer for manufacturing.

Vice President of Marketing

Responsible for all aspects of marketing and sales pipeline for a new organization. Staff of three.

• Initiated direct marketing campaigns and prospecting process building $1.7 million pipeline within six months.

• Created all sales, marketing, web tools and presentations saving $50,000 in outside services and driving first $150,000 in sales.

VISION2REALITY, Carpentersville, IL 1999 – 2001

Start up organization developing software and providing consulting services.

Vice President of Marketing & Sales

Responsible for establishing marketing and sales function for new company. Staff of one.

• Created marketing alliance and business development programs resulting in initial beta sites sales of $30,000 within 90 days.

• Produced all product training, documentation and implementation procedures.

NATIONAL EDUCATION TRAINING GROUP (NETG), Naperville, IL 1998 – 1999

$115 million industry leading developer of technology-based training courses.

Vice President of Marketing

Managed all aspects of U.S. marketing including product management, public relations, marketing communications, and competitive analysis. Staff of six.

• Created first telemarketing effort increasing lead flow numbers more than 40%, converting into $2.5 million in new revenue.

• Managed the successful merging of product lines of NETg and acquired Gartner Learning, streamlining the combined product offering, reducing inventory and product maintenance costs.

CYBORG SYSTEMS, INC., Chicago, IL 1980 – 1998

$85 million application software vendor for human resources management and payroll products and services.

Vice President of Marketing (1995 – 1998)

Responsible for implementation of Cyborg’s business objectives and long-term strategies, managing a $2 million budget. Staff of ten.

• Established telemarketing programs to increase lead flow and reduce costs. Cost effectiveness of individual programs improved 25% to 50%.

• Began database-marketing improving territory management and measurement. Lead flow increased 32%.

Vice President Support Services (1993 – 1995)

Responsible for Cyborg’s Consulting Division, Post-Sales Account Management, Installation Services, and Client Training with a total staff of 150 employees, six direct.

• Increased Consulting revenues by 20%.

• Increased customer-training revenue by 25%.

Vice President of Products and Services (1989 – 1993)

Vice President of Marketing (1986 – 1989)

Marketing Manager (1983 – 1986)

Manager Training & Documentation (1980 – 1983)

Advanced Systems, Inc. - Course Developer (1978 – 1980)

Pansophic Systems – Technical Trainer (1976 – 1978)

Greyhound Computer – Computer Operations (1969 – 1976)

EDUCATION

Loyola University of Chicago 1973

BBA in Marketing

Illinois Institute of Technology, Chicago, IL 2000

E-Commerce Certificate

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