Sales Customer Service
Resume:
BRIAN BAKER
**** ******** ******, *********, ** *2904
321-***-**** - sf0ffo@r.postjobfree.com
http://www.linkedin.com/in/brianbaker
SUMMARY OF QUALIFICATIONS
Dynamic Sales Professional with expertise in consultative selling, persuasion, negotiation,
and creating strong relationships. Adept at program development and execution. Excels in
mentoring, training and motivating sales teams to exceed quota, always leading by example.
A quick learner and strategic thinker who thrives on individual and team success. Skilled in
understanding and explaining complex technical solutions, financial and ROI results.
Focused and disciplined in working daily from home office and on-the-road.
PROFESSIONAL EXPERIENCE
Checkpoint Systems, Inc 1998 – 2011
Global leader in RF, RF-EAS, RFID, security and access control solutions to identify &
protect assets, and improve merchandise tracking & visibility for retail, commercial and
manufacturing businesses.
Director – U.S. VAR Reseller Channel 2004 – 2011
Responsible for creation, launch, product development, marketing, customer service and
management of the U.S. VAR sales/service channel, ultimately recruiting, training, coaching
and mentoring VARs and their sales personnel in their successful efforts to promote, market
and sell Checkpoint’s RF-EAS &, consumables, surveillance solutions and Alpha high security
solutions across all retail vertical markets. Actively prospected & closed/participated in closing
business in field with VARs on continual basis. Developed marketing plans for the Channel
and provided individual marketing guidance to Channel members.
Developed and implemented the US VAR sales program resulting in increase of VAR
revenue from zero dollars to $3.2 million in 12 months.
Managed migration of 80% of the US customer base to VARs resulting in 98% retention
rate.
Created new-product introduction program that in 6 months generated 25% of global
demand for an industry-first solution not originally targeted for sale by the VARs.
Established parameters that led to consistent delivery of gross margins greater than
50% and ranging to 78%.
Led VAR team to exceed 150% of quota in a significant new line-of-business.
Developed forecasting procedure resulting in accuracy within 4% of actual revenue.
Forged c-level relationships that led to closing business with assigned VAR prospects &
accounts including Fashion to Figure, Harley Davidson, Duane Reade, SuperValu, New
England Patriots, Dallas Cowboys, New Era Cap, Hendrick Motor Sports, Specialty
Sports Distributors, Dave & Busters.
Major Account/Regional Account Manager 1998 – 2004
Responsible for sales of RF-EAS and surveillance solutions to independent retailers, key
regional and national retail and fast-food chains headquartered in Texas, Oklahoma,
Colorado and New Mexico. Chartered with growing the business through consultative
relationships and hunting new business to expand customer base.
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Demonstrated sales success, team building, multi-tasking and training skills led to
selection as southwest region team mentor and new-hire trainer for western region sales
teams, ultimately resulting in promotion to Sales Director – US Dealer Channel.
Consistently achieved President’s Club for attaining at least 105% of $4 million quota.
Recognized as #1 of 43 as “Security Systems Group Rep of the Year”
Recognized nationally as #1 of 41 for closing the most new accounts, and #1 of 10 every
quarter in the southwest region.
Specialization in many verticals including: supermarket, drug, apparel, sporting goods,
liquor, discount, hardware, fast-food, book.
Cultivated c-level relationships and closed business with accounts including Tuesday
Morning, Sally Beauty Supply, Yum Brands (Pizza Hut, KFC, TacoBell), Fossil,
Minyards, Golfsmith and Specialty Sports Distributors.
EDUCATION
Bachelor of Science Degree in Business Management/Hospitality
Florida International University, Miami FL
PERSONAL DEVELOPMENT
Harvard University “ManageMentor” Program
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