Media Freelance consultant
Resume:
Teri Shulman
Rockville, Maryland 20852
*******@***.***
APPROACH * NEEDS * PRESENTATIONS * OVERCOME * CLOSE * SERVICE
Sales/Marketing Professional
Accomplished sales professional adept at prospecting, strategic selling, business development, and territory management. Sales success built on strong client service and deep expertise in sales & marketing. Proficient and persistent in all stages of sales cycle. Energized by new challenges with keen abilities in planning, goal setting, strategy implementation, and follow through
-Key Account Development -Territory Development -Sales Analysis & Reporting
-Solutions Selling & Marketing -Account Retention -Project Management
-Team Building & Leadership -Advanced Presentations -Written & Oral Communications
Professional Experience
Marketing Consultant – December 2010 – Present
Full Complement of Marketing/Sales/Creative
*Drive Sales & Revenue
*Project Management – Direction and implementation
*Provide strategic planning recommendations to company President
*Coordinate advertising media buys (print/online/radio)
*Provide research and development of community outreach campaigns
*Develop collateral materials (brochures, media kits, newsletters etc)
*Organize cross channel marketing and promotions
Washington’s Finest Magazine - March 2004 – December 2010
Washington, DC (division of Washington Times Newspaper)
Marketing/Sales Director
*Achieved over $1.5 million in sales in a two year period setting company record for most
new business development created in one quarter (print/online B2B)
*Launched the business and growth development of new luxury magazine
*Create and develop sponsorship programs
*Pioneered the development of sales/marketing strategies & advertising plans
*Formulate marketing/collateral materials (media kits, newsletter, marketing campaigns)
*Responsible for presentations of sales strategy and creative concepts to clients/agencies/corporations
*Researched and developed all media buys
*Establish market brand and position
*Maintain all vendor relationships (print house, distribution house, writers, photography)
*Responsible for budget and revenue goals
*Advertising Agency Point Person
*Published features writer
*Develop & maintain long term client relationships
*Created innovative account retention programs
Washington Times Newspaper - January 1994 - March 2004
Washington, DC
Senior Advertising/Marketing Executive
*Achieved monthly sales goals 10 consecutive years
*Promotion to Washington’s Finest Director (March 2004)
*Voted Salesperson of the month 7 times
*Voted Salesperson of the Year 3 times
*Influential in maximizing revenue potential, expanding client base, number 1 in client retention rate
*Developed marketing strategies for corporate partnerships
*Handled all sales responsibilities within assigned territory
*Responsible for account management
*Develop on-going long term client relationships
*On-going cold calling and prospecting new business
*Presented to individual clients and agencies
*Write client proposals and advertising copy
BNR Realty – September 1991 – December 1994
Bethesda, MD
*Develop collateral/marketing materials for agents
*Drive sales leads to broker
*Write press releases/newsletters
*Junior media buyer
EDUCATION
University of Maryland – BA Marketing/Communications
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