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Associate Creative Director Senior Art Director

Location:
Ann Arbor, MI, 48105
Salary:
90,000
Posted:
May 22, 2009

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Resume:

G. Douglas Wood **** Sheffield Court Ann Arbor, Michigan 48105

home 734-***-**** cell 734-***-****

Professional Experience

Quicken Loans Livonia, Michigan

January 2006 to June 2008 ACD Senior Art Director (In-House)

Clients Quicken Loans, Rock Financial, Title Source, One Reverse Mortgage, Xeco, Fathead

I was in charge of all visual assets creating or overseeing the creation of assets through studios and venders. I produced print, TV and radio. Concept and development of all collateral and Display elements. Managed all printers and costs associated with production. I coordinated all photo shoots and was in charge of editing web and television components. Developed a recruiting campaign to generate “a higher recruit standard” and drive higher numbers into the company. The campaign was called “THE DIFF” the tagline was “Are you the Difference?”

Doner Southfield, Michigan

December 2002 to November 2005 Associate Creative Director

Clients Mazda (regional), Mazda (national)

I coordinated the visual assets of the Mazda brand throughout TV, print, internet and viral efforts. Created a brand presence that was memorable and unique. Managed the retail creative department and ran all photographic and film shoots. Created seasonal event marketing along with national assignments. We created a place where all the Dealers can go to get there online advertising. Mazda had very good Buffbook write-ups so the challenge was to use those write-ups as evidence to support the brand so we created the Test the Best campaign to increase Test drives and we met and exceeded sales projections for nearly an entire year when the rest of the industry was crashing on incentrives we kept the brand strong and Zoom-Zoom is evidence of that today.

Ogilvy & Mather Dearborn, Michigan

April 1999 to November 2002 Partner, Associate Creative Director

Clients Jaguar (collateral), Ford Quality Care (national), Motorcraft, Ford Accessories, McKinsey.

I was Associate Creative Director and Senior Art Director and was in charge of interaction between Creative Department and TV and print studio as well as interactive (helped set-up the print and TV editing studios utilizing great cost savings). I was lead on the creation of all Jaguar collateral and all Quality Care Parts and service business as well as Motorcraft special projects. We used cooperative advertising strategies to place products at sporting events and used cross promotional techniques to create a new platform for consumers to see our products. Example a Downhill Ski event with banners placed throughout the course: How are your brakes? Motorcraft.

Young & Rubicam Detroit, Michigan

April 1996 to April 1999 Vice President Senior Art Director

September 1993 to April 1996 Senior Art Director

Clients Lincoln (national), Mercury (national), Health Alliance Plan, Detroit Tigers,

Michigan National Bank, Visteon, Michcon, Mercy Hospital of Detroit, Salvation Army

I was on the National Lincoln Mercury Business. We created and launched every new model that Lincoln and Mercury developed with TV Print and Radio ad executions as well as doing award winning Tiger advertising in TV, Print and Radio. I was responsible for bringing the Tiger account along with us to Y&R.

DDB Needham Troy, Mi

September 1990 to September 1993 Art Director

Clients Volkswagen (national/regional), Audi, (national/REGIONAL) Standard Federal Bank, Detroit Tigers, Stanley Garage Door Openers, John Henry, Health Alliance Plan, London’s Farm Dairy.

We worked had the Volkswagen and Audi US accounts and did all regional and Dealer ad work as well as National initiatives with TV, Print and Radio . We were on early lead teams to relaunching the Beetle (when at the time the germans wouldn’t have it). I helped bring the Tiger account with us from BAC&K

BAC&K Advertising Troy, Mi

September 1986 to November 1990 Art Director

Clients Standard Federal Bank, Detroit Tigers, Stanley Garage Door Openers, John Henry, Health Alliance Plan, London’s Farm Dairy

Meldrum & Fewsmith Southfield, Mi

September 1984 to September 1986 Art Director

Clients Ford Tractor Worldwide, Dana

SB&A Advertising Ann Arbor, Mi

June 1983 to September 1984 Illustrator and Designer

Kutzli Advertising Grand Rapids Mi

December 1982 to April 1983 Illustrator and Designer

Awards

2007 IABC AWARDS Best of Show, Award of Excellence

2000

ANN ARBOR ADDY AWARDS

Harvest Music and Sound Design Print Campaign Citation of Excellence

1999

print magazine digital design annual

Mercury Print ad “Looped Road”

1997

London International Advertising Awards

Lincoln Navigator Television :30 Home on the Range (Finalist)

1995

Clio

Detroit Tiger TV (Finalist)

International Advertising Festival of New York

Detroit Tiger TV (Silver)

Mobius Awards

Detroit Tiger TV (Gold)

1993

International Advertising Festival of New York

Volkswagen Print Campaign (Bronze)

1992

International Advertising Festival of New York

Detroit Tiger TV (Gold), Detroit Tiger Billboard (Bronze), DDB Needham Christmas Card (Finalist)

Education

Grand Rapids Junior College Kendall College of Art and Design

Associate of Liberal Arts Bachelor of Fine Art

Skills:

My skills are Illustration (I do alot of my own storyboards as well as finished art),

proficient at Illustrator, InDesign, Photoshop,

taking classes in Flash and Dreamweaver.



Contact this candidate