Managment, Executive Management

SENIOR MANAGEMENT EXECUTIVE – PRESIDENT

Progressive Leadership, Driven Success with Benchmark-Setting Growth and Metric Building

Operations Expert: Palmer’s career spans over three decades with emphasis in franchise development. During which time has worked for several corporate and independent franchise operations providing guidance and implementing strategic business best practices and planned growth. Increased revenue by 23.5% in less than one year

Coach and Facilitator: Palmer possesses an ability to train others to take ownership with confidence and authority while embracing complex topics and making them usable for day-to-day applications. He has enhanced and launched multiple training program for financial, operations, sales and marketing forecasting. Increased royalty revenue base by 48% in the first 18 months

Change Manager: Throughout Palmer’s career he has successfully established, developed and sold several lucrative service based businesses. He also has significant experience with mergers and acquisitions. Increased shareholder equity by 32% in first year. Realized 22% growth in one-quarter due to acquisition.

Understanding the Power of Your Financial Statement: Palmer retains a keen ability of reading financial statements and being able to ascertain what changes need to be implemented as it relates to operations and sales. His methodologies convert financial data to processes and procedure to accomplish set goals. Increased sales from $3 million to $27 million 1999 - 2001

EXPERIENCE

President January 2011-February 2012

American Leak Detection, Palm Springs, CA 92264

An international franchiser with 90% of the US geographically and 9 countries doing many types of water, gas and roof leak detection without destruction, MRI of the Plumbing and Gas industries that also do repair.

One year profit gain of 11% in Corporate company-owned stores

Increased shareholder equity by 32%

Improved product sales to franchisees by 18%

Increased revenue by 23.5% (2010 $5.1M, 2011 $6.3M)

2011 EBITA 28.3% up 9% from 2010

Provide strategic and day-to-day leadership to position ALD as a successful and profitable franchisor by focusing on Same Store sales by franchisee. Advocates / promotes organization and stakeholder change related to organization mission with the ever moving target of marketing and change in consumer buying habits with additional testing and training. Develop strategic plans and policies to advance market dominance, profitability and growth as an organization of franchisees. Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources for daily accountability discovering training opportunities. Valued contributor to key relationship driven strategic acquisitions for highly successful joint ventures that enable competitive advantage on a national and international level. Rejuvenated leadership staff into unified, top-performing, highly motivated teams with vision focused on franchisee success rate

Franchise Consultant and Aire Serv Division Trainer January 2009-January 2011

Dwyer Group, Aire Serv Division, Waco, TX 76710

World Class Home Services Franchiser with over 1400 franchisees, $800M Revenue in over 20 countries.

Increased royalty revenue base by 48% in the first 18 months

3rd Quarter 2009 growth of 22% with five new acquisitions for Aire Serv franchisees

2010 Employee of the year runner up

Lead new franchisee trainer for financial, strategic business planning and marketing strategy. Educated franchisees how to hire, train and maintain great employees. Identified cost effective Competitor Acquisition support program for franchisees to grow and dominate in market. Developed “Never Miss a Call” campaign whereby the use of new technology and existing World Class Service suppliers working together for a telephone tracking, CSR grading and marketing management tools to maximize the highest return on investment and response rate empowering owners to manage the whole team at arm’s length freeing them up to work ON other parts of their business.

Chief Operations Officer February 2003-February 2008

Benjamin Franklin Plumbing, One Hour Air Conditioning & Heating, and Palmer’s Construction/ Remodel

Phoenix, AZ 85363

A multi-franchise collage of building/home mechanical repair and replacement that offered World Class Experience for our targeted clientele that did not mind paying a little more for a lot more value added services.

Renegotiated all purchasing to increase gross margins by 10%

Improved employees’ benefits and hiring practices for solid retention of good employees

Increased revenue from $11,500 per employee per month to $23,000

Increased revenue from $1.8 million to $7 million for professional home services companies

Installed budgeting, cash flow and forecasting

Retail marketing strategy put me to the test! Once I learned what worked last year did not work this year I better have plans B and C! This is how I have been effective with franchisees success.

Acquired competitors to grow and dominate in market. Developed sales programs with procedures, unique marketing positions, Co-Op franchise marketing for valley-wide fast growth branding campaigns, orientation trainer for all company positions

Vice President of Sales and Production June 1992-December 2001

Refrigerant Management Services, Phoenix, AZ 85027

Unique Business to Business recovery service company with vertical integrated reclaim/repackage service that opened up profit margins to compete with any other refrigerant management program.

Cold start up based on demands of the Clean Air Act growing to $3.6M then negotiated reverse merger to take company public earning $27M Revenue per year

Developed unique regional programs and rolled out nationally expanding to 18 major cities

With Vertical strategies increased product lines and profit margins

Increased sales from $3 million to $27 million for Refrigerant Management Service

EDUCATION

Rochester Institute of Technology, Rochester, NY

Business Administration and Accounting

Success Group International

Running a home service business profitably

Telephone sales skills

Dispatch For Profits

Home A/C & Heat replacement sales

Technician Success Sales Training

Canandaigua Community College, NY

Certified in Residential and Commercial Wiring,

Air Conditioning School

The McQuaig Job Survey® 96% personality match for CEO/President

Complete profile available upon request

GIVING BACK

Charter Member ~ Peoria North Rotary

Past President: Priority projects - building youth and world water

Member ~ Evening Star Rotary Club of Palm Springs

Member ~ Central Christian Church

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