Advertising, Branding and Direct Marketing
Resume:
JORY B. ROSEN
VENICE, CA *****
******@*****.***
Advertising ~ Direct Marketing ~ Leadership
PROFILE OF QUALIFICATIONS
◄ VP and Direct Marketing professional with nearly two decades success driving advertising solutions for a broad range of businesses and agencies.
◄ Known for exceptional creativity, utilizes an acute understanding of market research, planning and management to provide effective campaign strategies and improve bottom line profits.
◄ Strong team player and natural leader, employs exceptional communication & problem solving skills to steer teams, address concerns and resolve issues.
◄ Strong background as a creative producer developing effective advertising and marketing campaigns for prominent business corporations, brands and agencies worldwide.
PROFESSIONAL EXPERIENCE
J. ROSEN COMMUNICATIONS, Los Angeles, CA 2007-Present
President
• Meet client needs and foster success with development of innovative advertising campaigns and direct marketing programs; collaborate with clients to revise current marketing plans and campaign strategies, launch new business ideas and improve ROI.
Accomplishments
• Collaborated with a national advertising agency and local direct marketing company to win the Toyota Financial Services account.
• Coordinated efforts with Southern California Edison to revise a direct mail campaign resulting in a 5% response rate and exceeding client expectations.
• Reorganized direct marketing operations for an international software company to successfully increase campaign performance by 75%.
• Produced and launched the television and web based production Take Two for Brainstorm Entertainment, staring Anson Williams and Don Most.
• Launched and directed a direct marketing campaign directed at the Hispanic community for Old Life Mutual insurance company.
THE KERN ORGANIZATION, Los Angeles, CA 2005-2007
Account Director, DIRECTV
• Accepted a recruitment offer by a top national direct marketing agency to manage DIRECTV direct mail and alternative media accounts including on page advertising, mail, coupons, bill inserts, DIRECTV dealer and retention accounts. Supervised daily activities of a 30 member team.
• Created and developed a customized business system to improve deadline management and effectively oversee delivery and rotation of an average 225 monthly creative releases.
Accomplishments
• Improved consumer/offer response rate by 35%.
• Decreased cost per sale by over $150 with implementation of an innovative offer rotation designed to maintain fresh messaging to consumer.
• Consistently surpassed monthly sales projections and system activations including exceeding expectations for over 10 thousand sales in a one month period.
• Expanded the scope of work to improve agency revenues resulting in 4 retainer increases over a 14 month period.
• Developed and implemented new strategies and proposals to successfully acquire the retention, dealer and retail accounts from DIRECTV.
• Combined efforts with client and media team to develop and coordinate effective media testing procedures, produce multiple creative looks and optimize account success.
JORY B. ROSEN PAGE TWO
PROFESSIONAL EXPERIENCE, CONTINUED
IGNITE DIRECT, LLC 2000-2005
Founder/CEO/Creative Director, Business Development
• Directed comprehensive full service direct and brand marketing activities and business operations for my own agency specializing in the acquisition, development, implementation and management of advertising campaigns for a wide range of clients.
• Oversaw creative development of direct response advertising campaigns, long form infomercials, short form spots, infomercial sales and distribution throughout the US.
Accomplishments
• Produced and launched over 30 successful direct response campaigns annually for such major productions as, The Surreal Life Un-Cut, Cesar Millan’s People Training for Dogs, Three’s Company and Shape Magazine .
• Produced and launched Belly Dance for Fitness direct response campaign for Goldhil Home Video, with current sales exceeding a million units, making this one of the client’s most successful product lines.
• Developed and produced the Complete Muscle and Fitness Training System and related ad campaign for Weider Publications, making this state-of-the-art DVD series one of the most successful product launches in (Weider) company history.
• Developed, marketed and sold numerous television shows and special presentations for such clients as Ameritrade, Club Med, For Dummies brands, Anchor Bay Entertainment, and Goldhil Home Media.
• Directed production and management of Tom Leykis’ five-city, sold-out Boys Night Out national comedy tour.
MESA CREATVE, INC 1995-2000
Executive VP of Business Development, Marketing and Production
• Accepted an offer for Partnership in this national advertising and branding agency specializing in the production, sales and distribution of Television programming, commercials and home video products.
• Oversaw marketing and sales activities, provided and managed programming services for varied clients including investors, sponsors, broadcast outlets, advertising agencies and video distributors.
• Directed daily office operations including development of business solutions, marketing and sales materials, managed a 50 member staff.
Accomplishments
• Co-developed and produced a pharmacist/physician speaker’s program for The Media Alert Foundation, International resulting in improving response by over 30% within a 6 month period.
• Oversaw creation and distribution of the new national brand Targeted Sports, eventually selling as a weekly television program to Fox Sports; Over 44 episodes were produced with sponsorship from 20 A-list sports and fitness celebrities.
• Produced a wide range of successful home video productions including All-Star Baseball Training with Mark McGwire, Drew’s Magic Jukebox, and Step by Step for a national music label.
• Developed multiple national commercial and advertising campaigns for such clients including Hanes, Samsung, Club Med and Post Cereals.
• Generated business solutions, marketing strategies and action plans for prominent clients including Zeneca Pharmaceuticals Group Professional Relations Program, The Medic Alert Foundation International and Chemical Bank.
EDUCATION
NEW YORK UNIVERSITY, Manhattan, NY
Bachelor of Political Science and Journalism
Certificate: Business of Television
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