Marketing Expert

John M. West

**** ** ********* **** ********, OR 97219

Phone: 503-***-****

Email: ****.******@*******.***

OBJECTIVE

Obtain a position of significant responsibility for a dynamic and ethically driven organization seeking an experienced and motivated Marketing Director. Use skills in consumer and B2B marketing strategies utilizing market research and segmentation to drive effective creative that generates response and grows the customer base. Apply knowledge of public relations and marketing communications to promote sales. Use engaging style and strong communication skills to articulate a strategic plan and connect with staff and clients in a positive culture of teamwork.

PROFESSIONAL EXPERIENCE

Freedom Graphic Systems, Inc. May 2009 – Present

FGS is one of the largest direct mail suppliers in the U.S. mailing more than one billion pieces per year

Senior Sales & Marketing Executive

• New business development through identifying target markets, segments, prospects, and decision makers at large companies in need of assistance with direct mail execution.

• Lead direct mail projects from start up phase through to implementation.

• Negotiate terms, pricing, and schedules with clients.

• Manage brand development and positioning for trade shows, conferences, and sales presentations.

HSBC Card & Retail Services November 1998 – January 2009

HSBC is the world’s third largest bank, headquartered in London, England

Vice President, Marketing Services Director 2001 - 2009

• Managed marketing expenses exceeding $120MM that led to a net profit that exceeded $300MM annually for five consecutive years.

• Led a marketing communications (MarCom) team that included copywriting, print production, creative strategy and design.

• Owned all agency relationships and contract negotiations, including Statements of Work and Master Service Agreements, while leading a cross-functional RFP project to select new direct mail vendors that resulted in $3.8MM in cost savings in 2008.

• Successfully and accurately implemented 24 direct marketing campaigns per year with a volume of 35MM each driving overall business growth of 20% YOY.

• Reduced time to market by 38% without sacrificing quality as a result of best-in-class cycle time reduction process improvements and utilizing improved project management tools.

• Led direct mail efforts that resulted in 2.5 billion pieces mailed during tenure.

Marketing Manager 1998 - 2001

• Developed marketing strategies and testing for products, offers, creative, copy and segmentation.

• Established first company market research initiative utilizing surveys and focus groups for customers and non-customers to drive product development and creative strategy.

• Managed agency relationships and negotiated with marketing partners, printers, and lettershops to reduce marketing costs 15% in first year.

• Developed first time outbound telemarketing strategies and implemented subsequent OBTM campaigns.

• Optimized postage spend and achieved maximum discounts resulting in postal savings of $1.2MM annually.

Productivity Press October 1997 – November 1998

A division of Productivity, Inc. and a leader in process improvement publishing, training, and consulting

Director of Marketing

• Record revenue achieved through direct marketing of books, videos, software, training and consulting.

• Responsible for all marketing functions including database management, public relations, communications, production, creative design, copywriting and website development.

• Managed Spanish and Canadian B2B catalog marketing as part of an overall marketing budget of $2MM.

• Led redesign of website, improved the shopping cart functionality while integrating a similar company brand as other marketing mediums - driving people to buy via the web versus phone or mail.

• Developed and implemented an in-house segmentation model to target the most profitable customers.

Nationwide Insurance June 1985 – October 1997

A Fortune 150 financial services company based in Columbus, Ohio with offices worldwide

Positions held at Nationwide Insurance:

• Marketing & Advertising Manager, 1996-97

• Marketing & Advertising Specialist, 1992-96

• Senior IT Business Analyst, 1989-92

• Underwriting Supervisor, 1986-89

• Underwriter, 1985-86

EDUCATION

• University of Missouri-Kansas City Kansas City, Missouri

Received the designation of Professional Direct Marketer (PDM) for completing post-graduate work at the Henry W. Bloch School of Business and Public Administration’s Center for Direct Marketing and Research

• Direct Marketing Association New York, New York

Certificate in Insurance Direct Marketing from the Insurance and Financial Services Council

• Willamette University Salem, Oregon

Bachelor of Science degree with a major in Political Science

PERSONAL DEVELOPMENT

• American Red Cross

Former Annual Giving Committee Volunteer Chairman for the Oregon Trail Chapter, leading fundraising programs generating $1MM annually, while being a member of the Red Cross Development Board and also a member of the Clara Barton Leadership Society for contributions to the Red Cross

• Oregon Direct Marketing Association

Former member of the Board of Directors

• United Way of the Columbia-Willamette

Exceeded the fundraising goal of $334,000 as the Campaign Chairperson for Nationwide Insurance

• Nationwide Insurance Civic Action Program

Past Chairman and recognized as Volunteer of the Year in this employee-based volunteer grassroots political organization promoting pro-insurance related legislation and causes

• Mt. Sylvania Little League

Former Girls Softball Vice President and Coach

• Additional Volunteer Work

SMART (Start Making a Reader Today), Habitat for Humanity, Lupus Foundation, and Junior Achievement

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