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Sales Manager

Visakhapatnam, AP, 530022, India
10 to 15 Lack's
August 09, 2012

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**-**-*/*, **** No-* Phone:+91-939**-*****

H.B.Colony,Visakhapatnam:22 email:

Objective: Seeking a position as a Sales Manager in a reputed organization to enhance my skills and personal growth in conjunction with the Organization’s Goal and Objectives by delivering my best services and have the ability to work independently and team environment can be utilized.

Career Profile:

• A strong FMCG experience of 12 years in Sales & Marketing with the Companies Vst Industries Ltd., Luxor Writing Instruments Pvt Ltd., and Marico Industries Ltd.,

• A successful career track in driving Sales and particularly in identifying distribution channels especially in the coastal region of AP.

• Currently working as Circle Manager heading Visakhapatnam circle handling a business of 106 crores per annum, which is 15% of overall company’s turnover.

• Area Sales officer for VST Worked in two different headquarters Visakhapatnam & Vijayawada each with revenue of more than 36 crores per annum through Retail Distribution and marketing.

• Territory Sales Incharge for luxor Handled Krishna, Guntur & Khammam districts H.Q. at Vijayawada.

• Interim sales representative for Marico Handled Rajahmundry, Eluru, Tpgudem, Nuzvidu, Repalle & Mangalagiri markets H.Q. at Vijayawada.

• A proactive leader and expertise in strategic planning, market plan execution, competitor and market analysis.

• An Out-of-the-Box Thinker with a proven track record of new initiatives resulting in increased revenues, establishing networks, streamlining workflow and creating efficient work environment to enhance the productivity of team members.

Key Skills: Resource management, Budget utilization and accountability, Analysis of market dynamics, Planning and execution of new brand launches and continuous distribution expansion drive.

Work Experience:

Vst Industries Ltd., Nov’-2007 to till date

Designation: Circle Manager

Territories Handled:

Vizag Circle – Areas of coverage: Visakha, Vizianagaram, Srikakulam districts and some parts of East Godavari district Since Jun’08

Vijayawada circle – Areas of coverage: Krishna, Guntur, Prakasam and Nellore districts from Nov’07 to May’08

Brands: Varians of Charms, Charminar and Dark knight

Key Responsibilities:

• Business Development-Developing business plans & strategies in

co-ordination with the macro plans of the organization.

• Planning & scheduling individual, team tasks & formulating long-term

strategic plans and it’s pre-set goals.

• Overseeing the Sales & Marketing operation of the circle, penetration on

new brand distribution and increasing the existing brand market share.

• Estimating the sales for the current month & forecasting next three months sales in order to procure required stocks from the factory (Hyderabad).

• Appointing and developing new business partners to expand the product

reach in the markets.

• Monitoring & supervising transportation of goods from Hyderabad factory to

respective distributors and logistics in total.

• Conceptualizing promotion of sales and to implement marketing activities for

brand building, awareness and visibility resulting in increase of market share.

• Recruiting, mentoring and managing a team of four ASO’s,16 Supervisors

And 190 Dealer representatives to achieve organization’s goal. Budgeting,

Target planning and allocation of sales force and giving proper training and

motivation to ensure 100% qualitative productivity and efficiency in

achieving the goals.

• Keeping a sharp vigil on competitor’s activities and to be pro-active.


• Rated as no-1 circle manager in the region from the last 3 years.

• Represented “South-Central Regional Best practices” Presentation in All India

Level meet at Hyderabad highlighting the various initiatives and

distribution methods adapted.

• Deputed for “Green Field Operations” in southern Orissa markets of

Jeypore and cracked volume of 500M per month.

• Increased Distribution network from 11 to 22 and outlets base increased from

13634 to 23124 from Jun’08 to till date through constant distribution

expansion and efficiency drive.

Vst Industries Ltd., Jan’-04 to Oct’07

Designation: Area Sales Officer

Territories Handled:

Vizag(Nov’06 to Oct’07) Visakhapatnam, Ankapalle, Tuni & Narsipatnam

Vijayawada(Jan’04 to Oct’06) Vijaywada-1, Eluru, Nuzvidu & Nandigama


• Stood 1st in entire South Central Region for the performance of 2004 – 2005.

• First in VST History to get confirmed in 9 months (usual period 12 months).

• Promoted to Circle Manager on Nov’07( youngest CM in the region )

Prior work experience

Luxor writing Instruments Pvt Ltd., Aug’02 to Jan’04

Designation: Territory sales Incharge

Territories Handled:

Krishna, Guntur and Khammam districts H.Q at Vijayawada

Brands: Pilot, Paper mate, Parker and Waterman.


• Increased business from 2.8 to 5.5 lakhs per month with in a short span of 6 months from the date of joining.

• Distribution network has been expanded from 603 to 842 outlets.

Marico Industries Ltd., India Ltd, Jun’00 to Jul ‘02

Designation: Interim sales representative reporting to ASM

Territory Handled:

Rajahmundry, Eluru, Tpgudem, Nuzvidu, Mangalagiri & Repalle H.Q at Vijayawada.

Brands: Parachute, Revive, and Saffola.


• Bagged best performer award for the year 2002.

• Won Regional contest for P&G alliance brands (Nov’02 - Dec ’02).


• Bachelor Of Commerce from Andhra University – 2000.

• Proficient with Windows, MS Office.

Training Courses Attended:

• Nominated for a programme on “Managerial effectiveness” conducted by IIM Lucknow - Oct’10

• Attended programme on “Effective communication & presentation skills”

By “Ramanathans effective public speaking institute of Chennai” at



Personal Details

Date of Birth : 19/06/1980

Marital Status : Married

Languages Known : English, Hindi & Telugu

Hobbies : Singing, Reading News Paper and Playing Cricket.

Declaration: The above furnished information is true the best of my knowledge and can be verified.


Date :

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