Marketing Director (Online and Offline)

BRADLEY (BRAD) K. PHILLIPS

**** **** ***** *****, #**** Cell: 954. 553. 9622

Ft. Lauderdale, FL 33308 Email: **********@***.***

SUMMARY

Results-producing Creative Marketing Professional with proven record of accomplishments in planning and leading comprehensive offline and online marketing, media and creative strategies to support business goals and objectives. Demonstrated success driving sales growth in both B2C and B2B market channels. Solutions focused with ability to quickly assess needs, collaborate, make decisions, and execute. Adept at communicating with customers, management, in-house staff, external agencies, third party vendors, and internal departments to coordinate overall marketing efforts. Proven reputation building and maintaining internal and external relationships at all levels. Able to plan strategic marketing strategies and achieve balance with creative concepts, campaign execution and measurement. Excellent writer, Team coach, organizer and creative problem-solver.

PROFESSIONAL EXPERIENCE

MOTOROLA, Fort Lauderdale, FL 2000 – 2007

Global designer, distributor and manufacturer of wireless technology with annual sales of $43B.

Sr. Global Marketing Communications & Product Launch Manager - iDEN Technology (2005-2007)

Created and executed worldwide marketing communications campaigns and product training programs which resulted in successful new product launches. Directed Advertising, New Product Launch Training, PR, and Web Teams. Managed creative process, design and production schedules as well as Agency project outsourcing. Measured results, reported programs’ effectiveness and recommended improvements.

* Aligned consumer Brand Positioning with Key Messaging which improved New Product Launch Packages featuring Product Launch Guides, Interactive Flash Introductions, Comparison Charts, Product Training Reference Guides, Brochures, Collateral, Photography, PR Kits, Advertising, Online Content and Promotions.

* Won Mexico’s prestigious Quorum Interactive Design Award for i830 Product Flash Training CD.

* Identified sales support needs with iDEN Sales Teams. Produced marketing, sales and training support tools and campaigns to launch iDEN Technology in new markets, promote new products, and sell iDEN technology in strategic events worldwide. Won Silver ADDY for “Pushing Forward” road show video.

* Created and implemented new Sales Training Program aligned with iDEN’s growth model and training needs.

* Achieved annual iDEN subscriber loading milestones and unit sales forecasts in assigned markets.

Marketing Communications Manager - iDEN Technology (2002–2005)

Created online and offline strategies for Marketing Communications Plan which supported international new product launches, sales training workshops and conferences, public relations and promotional events, trade shows, road shows and online marketing activities. Managed in-house staff, interactive and design agency resources. Copywriter for product brochures and collateral, video creative briefs, media white papers and iDEN Web Portal.

* Doubled Unique Visitors, Page Views and Click-thru Leads to Carriers via online promotions and links.

* Negotiated online advertising opportunities with Yahoo!, NBA and NHL which increased sales double digits.

* Managed budget and expenses which achieved cost center goals and returned $200K to the bottom line.

* Developed eZines and email campaigns targeting carrier sales channels which doubled indirect sales mix.

Web Strategist - iDEN Technology (2000–2002)

* Drove creation of strategy, design, content and coding for iDEN’s first ever website (launched March 2001), including country / language-specific versions. Leveraged IT and One2One Interactive Agency resources.

* Acted as key liaison between user community and IT improving usability, functions / features and experience.

* Identified opportunities to update content, evolve design and improve functionality / navigation of websites. Improved flow of accurate information onto web via implementation of enterprise content management system (CMS) templates and workflows. Established in-country “Virtual Teams” and content governance.

* Analyzed, selected and integrated third party vendors and interactive agencies via RFP and SOW processes to deploy new TeamSite content management application, and new Digital Asset Management / Online Library.

* Defined project management implementation phases and timeline to guarantee Six Sigma on-time delivery.

* Directed web page and online advertising production, programming, QA/testing and user administration.

BRADLEY (BRAD) K. PHILLIPS Page Two

WEBSITEPROS.COM, San Francisco, CA 1999 - 2000

Web Marketing & Online Services Manager

Managed strategic and tactical online marketing for corporate website and SMB customers.

* Developed start-up online branding campaign which generated new sales via click-thrus to landing pages.

* Determined third party ASP services provided to small business customers and implemented features thru IT.

* Provided competitive analysis of SMB web portals which improved positioning of web / hosting services and evolved website navigation and user interface. Interpreted marketing research into key messages strategy.

SMU COX SCHOOL OF BUSINESS, Dallas, TX 1997 - 1999

Associate Director of Sales, Executive Development (Business Development & B2B Marketing)

Conducted preliminary needs assessments to identify learning objectives for Fortune 500 clients and took leadership role in designing professional development programs with school faculty. Researched and identified target markets for education programs. Developed media relationships. Taught IMC seminars at conferences.

* Prospected and sold new corporate custom educational / development programs to clients. Built client relationships for Cox School of Business. Managed website and database promotions to build sales.

* Executed campaigns for direct mail, email, online and offline advertising which met quotas for programs.

FASTSIGNS, INC., Dallas, TX 1994 - 1997

Vice President of Marketing

Achieved year-to-year sales growth. Reported to Founder and CEO / President. Became largest Franchisor of quick signs & graphics worldwide with double digit sales growth during tenure. Directed in-house staff to deliver creative, advertising, yellow pages, telemarketing and direct marketing services for National Advertising Council.

* Led creation and development of first FastSigns.com website collaborating with MIS and web developers.

* Planned strategic media plans for co-op advertising markets, national advertising and local store marketing.

* Created annual marketing plans and influenced Council’s Board to approve multi-million dollar budgets.

* Implemented new vertical advertising lead generation campaign and 800# which produced incremental sales.

* Planned and presided over Advertising Council meetings, teleconferences and regional Franchise meetings.

* Trained new Franchisees on marketing which helped achieve ambitious first year sales goals for new stores.

* Developed local store Marketing tools including TV spots that doubled growth in same-store sales results.

PIZZA INN RESTAURANTS, INC., Dallas, TX 1991 - 1994

Vice President of Marketing (1992-1994)

Director of Marketing Services (1991-1992)

Determined overall strategic marketing for successful Pizza Inntegrity campaign based upon primary and secondary research. Sold creative concepts to CEO / President and Franchise National Advertising Board.

* Hired and developed in-house staff to bring creative, media planning, and field marketing services in-house. Produced television, print, FSI and direct mail co-op campaigns. Won “America’s Choice” Award in 1994.

* Directed agencies to create campaigns and collateral materials which increased TOM Awareness 10 percent. Negotiated Coca-Cola and ADVO contracts. Conducted Focus Groups and Awareness / Trial studies.

* Managed multi-million dollar media and production budget. Consulted Franchise advertising co-ops.

* Won “America’s Choice” Award in 1994 for Inntegrity campaign. TV Spots earned Cannes Film and EAT TV Awards.

PRIOR TO 1994:

National Field Marketing Manager, ROMA CORP – Tony Roma’s Casual Theme Dining Restaurants, Dallas, TX

Advertising Manager, UNIGATE PLC – Taco Bueno Quick Service Restaurants, Dallas, TX

Client Services Representative – J. Walter Thompson USA Advertising Agency, Dallas, TX

EDUCATION / CERTIFICATION

Bachelor of Arts (BA), University of Arkansas, Fayetteville, AR

Advertising & Public Relations Major (School of Journalism, College of Arts & Sciences)

Marketing Minor (College of Business Administration)

eCommerce & Web Development Certificate Program, Broward County CC, FL

SMU Cox School of Business "Sales Fundamentals & Mid-Management Certificate Programs"

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