LOIS K. WHITEHEAD

** **** ****, ********, ** ****0

732-***-**** • s7ov96@r.postjobfree.com

Professional Profile

• Goal-driven professional with a solid marketing and public relations communications foundation in financial management.

• Superior media relations talent.

• Dynamic strategist of social media platforms.

• Expertise in editing, writing, community relations and event planning.

• Specialist in strategic marketing planning and execution.

• Worked actively with entertainment and sports committee at producing events.

• Diplomatically savvy liaison with extensive history of collaborating with wide array of stakeholder groups.

• Strategic thinker with ability to synthesize data and integrate with human behavior, attitudes and perceptions.

Professional Experience

New York State Society of Certified Public Accountants

Public Relations Manager

September 2000 to July, 2012

• Create and implement annual strategic communications programs and budgets.

• Developed and marketed key conferences and seminars on key financial market issues.

• Produce quarterly breakfast briefings on key financial topics with national speakers.

• Serve as primary contact with the media and in charge of all media relations programs including media training for officers and directors.

• Direct the preparation and dissemination of all publicity materials.

• Manage regional and national media relations including interviews, editorial board meetings, op-eds, and media training.

• Include social media outreach in all communications programs.

• Coordinate media and marketing with 62 technical committees.

• Work with marketing at developing promotional material for all national and regional conferences and seminars.

• Regularly produce articles for the monthly newspaper, blog and website.

• Developed an extensive media network that positioned the organization with national, regional and local press. Increased contacts with the media by over 500%.

• Helped defeat legislative proposals that were detrimental for the profession through media relations tactics.

• Created and implemented a program to place CPAs on the boards of non-profit organizations.

Mortgage Bankers Association of New Jersey

Communications Coordinator

May 1998-September 2000

• Wrote and designed quarterly newspaper.

• Produced brochures, flyers, advertising, and conference programs.

• Secured trade and consumer media contacts.

• Updated and re-designed content of agency’s website.

Community Action Program Executive Directors Association (CAPEDA)

Associate Director

January, 1993-May, 1998

• Secured state and national media placements.

• Administered federal and state grants on teenage pregnancy and nutrition for 27 statewide community action agencies.

• Coordinated application process with Princeton University for $2 million/5-year research grant.

• Developed a statewide anti-hunger organization to increase nutritional programs for lower income families that helped fund programs around New Jersey.

Education

Pace University, New York City, BA in Marketing

New York University, New York City, Certificates in Public Relations Management and Journalism

Cornell University: Courses in management and marketing.

Professional Memberships

Public Relations Society of America - Won PRSA-NY Big Apple Award for communications work.

International Association of Business Communicators

New York City Press Club

Publicity Club of New York

Computer Skills

Word

Excel

PowerPoint

Outlook

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