Sales Marketing

*** **** **** **, *** *A

New York, NY *****

917-***-****

********@*****.***

DEREEKA TURNER

PROFILE

Dynamic and detail-oriented professional that utilizes my sales, management

and interpersonal skills to contribute to the growth and success of the

entire company. Expert in gaining results through strategic selling,

account management, market planning, sales training, brand development and

trend forecasting. Great communicator with the ability to develop new

marketing policies and make persuasive sales pitches to accounts to

generate more business.

SKILLS

. Trade show management

. Marketing/ promotional development

. Internet marketing

. Persuasive communicator

. Innovative selling techniques

. Microsoft Windows: Microsoft Word, PowerPoint, Excel

PROFESSIONAL EXPERIENCE

KOHS KIDS, NY Aug 2009- Jan 2012

Buyer, Merchandiser and Retail Sales

. Attended trade shows and market week to select and purchase on trend

merchandise for the store such as Rachel Weissman, Petit Bateau,

Catamini, IKKS, Jean Bourget, Appaman, Charlie Rocket, Pink Chicken,

Lemon, Splendid, Ella Moss etc

. Hired and trained new sales associates in effective sales tactics to

generate higher sales

. Matched purchase orders with invoices and recorded the necessary

information to keep abreast of store inventory for restocking purposes

and to aid in selling

. Researched and bought new product lines that worked in increasing the

profitability of the store

. Priced new seasonal merchandise and also implemented seasonal

markdowns

. Developed and executed marketing programs and general business

solutions resulting in increased store exposure, customer traffic, and

sales.

. Communicated with customers by explaining size and fit of clothing and

guided them on merchandise selections

. Key holder-responsible for daily opening and closing of store

SHILAV USA INC, NY Jan 2007-

March 2008

In House Account Executive (company closed)

. Analyzed sales statistics, prepared reports and handled general sales

duties such as entering and checking reports, creating line sheets and

sales plans

. Worked closely with all product development departments to create and

maintain marketing materials for sales presentations and client

meetings.

. Negotiated closeouts to off price accounts such as Century 21, Marmaxx

and Daffys

. Maintained existing accounts such as Bloomingdales and other high end

boutiques as well as solicited new customer accounts to generate more

sales leads

. Guided the president in assigning sales and revenue goals to our

national sales representatives

. Traveled to different marketing territories to introduce our new

collection to independent sales representatives and trained them in

effective selling techniques to increase sales

. Developed and implement promotional programs, merchandising displays

and print advertising for stores

. Tracked advertisements in trade journals for their efficiency.

. Coordinated all aspects of the showroom including display,

presentation boards, samples and sales to walk in and appointment

accounts.

NATALIE AND FRIENDS, NY Aug 2005- Jan2007

Showroom Manager

. Accountable for sales of 40 individual lines to buyers in a fast paced

multi line showroom (Rachel Weissman, Tina Neumann, Malina, Lipstick,

English Roses by Madonna, Submarine, Victoria Kids, Coastal

Projections, Amber Hagen, Blabla Dolls, Lucky Jade, Trumpette etc)

. Cultivated relationships with a variety of different accounts such as

Bloomingdales, Saks, Nordstrom's, Barneys and many other specialty

stores

. Handled end of season sales to off price stores

. Participated in the hiring and training of sales staff

. Arranged,set-up and supervised staff at regional trade shows

. Provided design, color and style suggestions to manufacturers and

designers based on current consumer demands

. Salvaged languishing accounts and generated new leads by cold calling

. Ensured all orders were correctly written and catalogued into the

computer system

. Maintained excellent product and merchandising presentation in the

showroom

. Kept accounts abreast of new areas of our line by emailing, calling

and sending photo packages and ultimately requested showroom

appointments to drive sales

180 RSA INC, NY Feb 2003- Aug

2005

Sales Associate

. Wrote and processed showroom orders for 15 individual lines (Cotton

Caboodle & Extra Credit, Best of Chums, Rico International, The

Lorilyn Collection, The Macbeth Collection, Fun bath, Little Lu &

magpie, Tiny Toes, Lili Paris, Red Boy Clothing etc)

. Worked to resolve conflicts such as delayed shipping,size and fit

with manufacturers so I could answer client questions and provided

ongoing support to accounts

. Performed daily communication and follow up with stores and

manufacturers to initiate more sales

. Monitored and reported to manufacturers on product demands not

currently being met in the market

. Organized, set-up and worked with accounts at ENK trade shows

. Tracked and managed all showroom samples

. Worked with various manufacturers in creating line sheets and

promotional packages for distribution

EDUCATION

Fashion Institute of Technology, New York, NY

Associates- Fashion Merchandising Management 1997-1999

. Concentration in Professional Prospecting Skills, Selling Techniques,

and Consultative Selling

Bachelor- International Trade & Marketing 1999-2001

. Related coursework: International Finance, Statistics, Microeconomics

References Available Upon Request

Contact this candidate