Sales Assistant

Cari Fagan

**** ****** **., ******, **

724-***-**** Home

832-***-**** Cell

Experience:

Fogarty Klein Monroe

Senior Media Buyer / Planner, Houston, TX

**/**** – 04/2009

Created Media Plans based upon Marketing Goals. Performed Market research. Adhered to extensive buying guidelines that included CPM goals and client programming preferences.

Dealt effectively with media representatives and station managers to negotiate efficient broadcast rates, make-goods, upgrades, bonus weight, and post buy management.

Planned, placed, and managed Grand Opening Campaigns/Promotions for more than 300 individual Advance Auto Parts locations a year. Was Agency lead buyer for Hispanic TV/Radio/Cable and promotional opportunities. Executed international radio buying and planning including Mexico, St. Croix and St. Thomas. Experienced with fast food, casual / fine dining restaurants, automotive, retail, grocers, energy companies, higher educational entities, and lottery accounts.

Fox Television Sales

Senior Sales Assistant, Houston, TX

06/1998 – 03/1999

Maintained two sales desks. Negotiated, maintained, and generated spot television advertising contracts. Was liaison between Direct Clients, Agency Buyers and Station LSM’s.

Clarity Coverdale Fury

Media Buyer, Minneapolis, MN

08/92 – 11/97

Sole agency buyer responsible for negotiating, placing, maintaining, and post annalists buys for major markets using spot /national TV/cable and radio mediums. Trained and supervised assistant buyer. Dealt directly with clients reporting advertising goals, achievements, and promotional pov’s. Client list included Altru Health System, Land O’ Lakes, and Malt O Meal Cold Cereal.

Media Software

Smartplus, Donovan Data Systems, Qualitap, Nielsen, Arbitron, Scarborough, SRDS, SQAD, STRATA.

Participated in specialized training through Media Buying Academy’s BootCamp.

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