EDUCATION

University of West Georgia, Carrollton, GA Bachelor of Business Administration, Marketing May 2008

RELEVANT EXPERIENCE

FiPath Social Media Manager September 2011 – April 2012

Encouraged online community with financial news and information

Created relationships with financial advisors and key influencers

Formulated content for bi weekly email marketing correspondence

Analyzed back end data to improve the quality of email marketing content

Negotiated deals while maintaining a financial budget

Refined email marketing strategy by establishing a content calendar and brand standards

Directed the email marketing campaign used to motivate the community

Authored weekly original blog content related to financial news and current events

Trio Media Group Social Media & Interactive Specialist December 2008 – July 2011

Created RFPs and social media strategies for a versatile group of clients

Helped brands establish themselves on social media platforms

Developed email lists and marketing messages

Managed office administrative duties

Mentored a team of individuals who helped execute marketing and social media strategies

Integrated graphic design and public relations into successful interactive marketing campaigns

Hired upon completion of a three month internship

SKILLS

Twitter Wordpress Tumblr Project Management Facebook Ads Google Analytics & Trends YouTube LinkedIn HTML CSS Wordpress Email Marketing Platforms Microsoft Office Suite Wikipedia Keynote Hootsuite and other Social Media Dashboards Foursquare

AWARDS & ACCOMPLISHMENTS

2012 11 Alive Top Twitter User in Atlanta

2011 11 Alive Digital Apprentice Finalist

2010 CHAP (Community Health Accreditation Program) Commendation for PSA Healthcare social media presence on Facebook and Twitter

SPEAKING EXPERIENCE

2012 Social Media Club Atlanta PechaKucha Night

2012 Goodwill Career Week

2011 Oglethorpe University Guest Lecturer

2010 University of West Georgia Marketing Lecture Series

2010 Comcast Business Class – Herman Cain’s Productivity @ Work

ADDITIONAL EXPERIENCE

CarTunes Atlanta Marketing Consultant June 2010 – June 2011

Direct social media efforts for generating sales leads

Identify new interactive marketing strategies that can generate business

Kai – the medical spa Marketing & Customer Service Assistant Feb 2009 – April 2009

Established corporate social media profiles

Produced a successful strategic marketing campaign targeting UNC Alumni

Stein Mart Cashier and Sales Associate June 2002 – August 2004

Handled cash transactions

Awarded for customer service excellence

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