Cedric Davy

Marketing and Sales Professional – Automotive Industry

Profile

Entrepreneurial Professional with more than 12 years of experience

Managing Sales and Marketing for both start-up and established Corporations

Strengths:

Marketing strategy creation and implementation

Key account management

Budgeting and expenses control

Experience

2010-Present Account Executive Costa Mesa, CA

iLuxCars (Wholesale dept of Ferrari/Maserati group of Southern California)

Managed 250 accounts (luxury and exotic dealers including Ferrari, Lamborghini, Aston Martin, Bentley, Rolls-Royce…)

Recruited 154 new accounts (over 12% of total accounts)

Increased business by 757% and net profit by 882% on existing accounts over 18 months

Created and managed Social Media accounts on a daily basis for the company

Successfully created an aggressive incentive program to engage members in using the system to increase sales

2008-2010 Marketing & Event Manager Santa Monica, CA

Automobili Lamborghini America

Created and implemented marketing plan for the US market (29 dealers)

Created monthly Lamborghini America newsletter to ensure communication consistency

Managed product launches and developed event concepts to generate new sales leads

Visited frequently the dealer network to enforce Corporate Identity and Corporate Design requirements

Created monthly activities reports submitted to Italian Corporate Headquarters for the entire US dealer network

Managed the US marketing fleet (12 vehicles) – Product placement, VIP loan program, co-op events

2004-2008 General Manager Noisy le Roi, France

Meguiar’s France

General Management duties:

Full P&L responsibility for the French business reporting into US Corporate Headquarters

Presented monthly French market reports containing financials, sales and marketing activities at the UK Headquarters

Worked with the US Corporate Headquarters to maintain consistent global business objectives

Managed French business office and warehouse personnel (16)

Sales achievements:

Increased company sales by 156% in 4 years

Over performed sales budget by 7% and improved gross margin by 2% in last year of employment

Increased points of distribution by 112% in 2006 – Gained distribution with top 2 national retailers

Developed local web and e-commerce site including an enthusiast forum (e-commerce sales increased 50% year over year)

Marketing and brand building activities:

Created comprehensive marketing packages to include Meguiar’s print collateral, special events, and ad space; negotiate implementation with media group

Developed creative viral marketing tactics such as mobile car care clinics targeting direct Meguiar’s consumers

Managed 58 annual special events including the Paris Motor Show, Paris Tuning Show and Retromobile

Created print advertisement campaign (circulated in 15 publications)

Developed French consumer catalogs – distribute 120k annually

2002-2004 Regional Sales Manager Boulogne Billancourt, France

Meguiar’s France

Increased region sales 75% within first year

Re-structured area sales representative program

Created promotional tool kits to serve both distributor and end user for a complete “pull” strategy program

Created and implemented regional customer sales and technical training programs used as sales leverage

1998-2002 Buyer/Production Manager Buc, France

Reebok Europe

Managed production process and the buying department

Sourcing

Improved on time global delivery performance from 54% to 92% in 2 seasons (one year)

Completed on-site inspections at factories to ensure consistent product quality

Education/Professional Development

Lycee Marie Curie Versailles, France

BTS (Bachelor’s Degree) Sales, Marketing and Management

Dale Carnegie Paris, France

Leadership Training for Managers

Proficiencies

SAP, QuickBooks, Microsoft Office Applications, social media, phpBB forum

Languages

English – Fluent written and spoken

French – Fluent written and spoken

Spanish – Basic written and spoken

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