Sales & Marketing; Entrepreneur

Summary of Qualifications

• Exceptional skills in sales management; a team leader, results-oriented and self-motivated. Customer service oriented with strong interpersonal skills; staff developer, team builder

• Strong presentation, negotiation and sales closing skills. Utilize verbal communication and listening abilities to identify client needs and/or issues; superior grasp of product knowledge.

• Exceptional attention to detail; solid work ethic; ability to set short and long term goals

• Extremely focused on identifying problem areas; formulating and executing competent solutions

• Assimilation of company goals/objectives

• Computer literate; Fluent in Spanish, conversational French

Professional Experience

Event Planner; Floral and Event Designer

Nesly’s Floral Design & Events, Los Angeles, CA January 2007 – Present

• Coordinated over 35 weddings and corporate events for up to 600 guests since companies inception

• Booked, staffed and synchronized all aspects of events, ensuring that all details were consistent with clients’ expectations; researched venues, hired qualified vendors; negotiated contracts, managed client’s budget

• Created vendor work schedules and participant event timeline

• Coordinated room blocks for out of town guests

• Designed and implemented event decorations based on customer’s theme

• Extensively interacted with customers to assure quality service and promote strong relations; Consistently provided follow up information

• Hired, trained and scheduled contractors for each event; supervised up to 5 contractors

• Expanded client base through active marketing efforts via tradeshows, networking events and word of mouth

• Attended yearly training programs, seminars and workshops that focus on event planning and floral design

Assistant Product Marketing Manager, Ink & Media

Epson America, Latin American Division, Long Beach, CA May 1995 – September 2006

• Managed a $100 million product line throughout life cycle, coordinating aspects of product launch including product development, promotions, sales, pricing, and packaging.

• Analyzed industry and in-country market trends in order to provide a competitive analysis to Latin American subsidiaries resulting in consistent sales increases of 10-15% year over year

• Designed and launched an ink/media/software bundle that focused on adding value to higher cost inks which resulted in increased sales and recovery of market share being lost to compatibles manufacturers

• Designed a successful regional sales incentive program for dealers and distributors that resulted in improved customer loyalty and increased product sales in its inaugural year by over 25%

• Identified cost reduction opportunities within the product manufacturing process

• Represented Epson in various overseas tradeshows, product trainings and product presentations

• Managed product website, frequently updating product information

• Implemented an anti-counterfeit solution for ink products that helped consumers identify the authentic Epson product in the Latin American region where the market was flooded with Asian counterfeit product

Sales Manager

The Limited Express, Los Angeles, CA August 1988 – May 1993

• Promoted from assistant manager to manager after 2 months; earned promotion based on sales ability, dedication and product knowledge

• Consistently surpassed store sales goals

• Supervised and directed a team of 8 sales associates in sales and merchandising techniques; emphasized the need for strong customer service orientation

• Responsible for inventory, merchandising, stocking shelves and creating fashionable displays of target items

• Promoted positive ongoing customer relationships and problem solved

Education

California State University, Los Angeles Los Angeles, California

Bachelor’s of Science Degree, 1993

• Major: Business Administration (with an emphasis in Marketing Management)

Certificate in International Business, 1989

Memberships & Associations

Association of Bridal Consultants, Member of Steering Committee

International Special Events Society, Member of Planning and Programs Committee

Crenshaw Christian Center Volunteer Program, Volunteer in Various Capacities

• Received award and recognition as Volunteer Worker of the Year in both 1999 and 2001

References available upon request

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