Marketing, Fashion, Event Planning, Sales

AMANDA SINGER BATHROY

** *********** ******, ***. *, Boston, MA 02116

617-***-**** (cell) *********@*****.***

MARKETING & SALES PROFFESIONAL

I am a detail-oriented and highly self-motivated person. I have a strong understanding of current marketing trends and innovative visual approaches. Results driven with solid experience in development and marketing strategies. Targeted and generated new business, while accelerating growth on existing business. Customer service oriented with a focus on customer support. Accomplished in authorizing press releases, assembling sales kits, promotional materials and interacting with press and media.

AREAS OF EXPERTISE

Sales ▪ Event Planning ▪ Managing Client Database ▪ Direct Marketing ▪ Client Relations▪ Project Implementation ▪ Creative Design ▪ Revenue Strategies ▪ Strategic Planning ▪ New Market Development ▪ Business Development ▪ Presentations

PROFESSIONAL EXPERIENCE

Karmaloop Network, Boston, MA

Karmaloop Network is part of the Linkshare Affiliate Network, which is home to thousands of affiliates and merchants. The Karmaloop network is recognized for promoting clothing, accessories and more.

Marketing and Sales Representative 2008

Researched and developed media kit for Karmaloop Network. Prepared and developed creative marketing flyers and brochures utilizing Photoshop software. Negotiated with Executives enabling completion of sales presentations and proposals. Collaborated with IT resources to create and execute website applications.

• Responsible for the core development and construction of Junglelife.com.

• Researched, identified and targeted new accounts with vast success.

• Coordinated and executed the planning and design of the Karmaloop Store Reopening party. Facilitated the set up, room design, furniture selection and decorating along with advertising the event, to the ordering of alcohol, etc.

• Accomplished selling advertising for the Karmaloop site.

• Analyzed the needs and developed enhancements of the social network.

• Presented project to Investors.

• Collaborated with team members to develop website applications and e-commerce logistics.

Career Note: Contributed to the Kiss 108 Social Network by partaking in testing and providing feedback/solutions.

Fitness Unlimited, Brookline, MA

Fitness Unlimited mission statement is to provide a private and comfortable atmosphere that allows members to thrive and succeed with their fitness goals. The atmosphere is designed to be motivating and productive.

Sales and Marketing Manager 2003-2008

Held multiple roles starting with Member Service Representative then promoted to Sales/Marketing Manager. Broadened recruiting activities by developing market campaigns and events. Appointed weekly goals for employees and guided employees to achieve these goals. Designed pro-shop merchandise. Maintained financial spreadsheets and efficiently completed paperwork. Oversaw and provided customer service support to 2,500+ members.

• Cultivated relationships with members resulting in multiple referral business.

• Effectively updated website daily to inform customers of upcoming classes and events.

• Conducted weekly team meetings to review sales goals.

• Developed and executed action plans for staff to propel them towards meeting and exceeding target goals.

• Analyzed and summarized sales data into management reports

Career Note: Personally developed Fiteenz program, recruiting and training an initial membership of 50 teens.

EDUCATION AND CREDENTIALS

Bachelor of Arts, Rollins College, Winter Park, FL

• Major: Elementary Education

• Double Minor: Business and Communications

• Member of Kappa Alpha Theta Sorority

Enrolled in Fashion Merchandising Program, Westwood College.

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