Pat Lang

Product Mgr / Product Designer / User Experience (Mobile, Web, iTV)

www.patlang.com | 760-***-**** | ryzyvz@r.postjobfree.com

Summary:

Web & Mobile Product Design Manager

Hands-on experience in the Product Design process taking iOS and web application to market. Innovative and Entrepreneurial mindset. Ability to recognize opportunity and contribute to the ideation, strategy, creation, and design of product roadmaps. Including Mobile, Social Networks, Web Apps, and Media Applications.

User Experience Design Manager

Act as an advocate for the user throughout the product/project lifecycle and conduct the following activities: project management, market research, user research, user video interviews, information architecture, wireframes creation, low-fidelity prototypes and schematics, visual mockups.

Visual / UI Design Manager

Ability to provide creative direction or manage visual designers. Experience with Mobile, Broadband and TV visual design patterns and technical limitations.

Usability Testing:

Trained in planning, designing, and conducting effective Usability Testing. Experience with Screening Questionnaires, Orientation Script, Discussion Guide, Task Scenarios, and Post-Test Questionnaires.

User Research & Observation:

Use of various discount & informal research methodologies to observe users in their natural environment via extended ethnographic engagements or contextual inquiry & interviews. Very effective at capturing unstated product needs, motivations, attitudes, and desires.

Video Ethnography:

Ability to blend into many environments and document users in their natural setting; observing user activities, interactions, objects, and values. Skills include, interviewing, HD camera set up and operation, lighting, note taking, logging & video editing.

Social Media Planning (Small Business):

Able to create and manage the messaging across a website, Facebook, Twitter & newsletter communications, including Facebook ad placement and campaign management.

Application Skills:

PhotoShop, Axure, ProtoShare, InDesign, OmniGraffle, Field/Studio Production.

Familiar with: Morae (Usability Testing), UserView, WebEx, PowerPoint, Final Cut Pro, After Effects, DemoGod, Google Analytics, Google Optimizer, Web Ceo, iPhone SDK, Flash Catalyst.

Experience:

Aug. 2011 – Jan 2012

Bridgepoint Education – Director of Interactive (Marketing Team)

• Managed a 4 person team of Interactive and User Experience Designers

• Managed the user experience process from concept to completion of mobile apps and websites.

• Combined business, user and technical knowledge to define strategy and create product roadmaps.

• Lead the UX process and launch of a university website with 5M monthly views http://www.ashford.edu

• Lead the UX process and launch of a sales lead app for the iPad, internally distributed to all sales teams.

Aug. 2010 – Aug. 2011

Bridgepoint Education – Mobile User Experience Designer (Product Team)

• Used the user experience process to create mobile products that streamlines business processes.

• Created User Experience wireframes and clickable prototypes to visualize the product design and get buy-in from stakeholders for iPhone, iPad and Web Applications.

• Lead the UX process and launch of the Ashford Mobile Classroom app: http://itunes.apple.com/us/app/ashford-university-mobile/id440722504?mt=8

Jan. 2009 – August 2009

DirecTV - Product Development Team – Product Owner / User Experience / Interaction Designer

• User Experience: Wireframes of NFL SUNDAY TICKET streaming media service for Web and iPhone devices.

• Competitive Analysis: Monitored & Analyzed key competitors and their site features.

• Customer Feedback: Monitored & analyzed customer feedback using ForeSee Analytics Tools.

• Collaborated with Web, Mobile, Engineering, Creative & Marketing teams.

• http://www.directv.com/DTVAPP/content/nflstonline/overview

Jan 2008 – Jan. 2009

Beats and Bars – Mobile User Experience Design & User Research

• User Research and insights via video ethnographic methods, observed Hip Hop culture & lifestyle with a focus on music producers, artist, writers, and managers.

• Created Personas and identified User Goals and Motivations and Product ideations.

• Combined business, user and technical requirements to create a mobile Product Roadmap & Strategy.

• Conducted competitive analysis using a SWOT (Strength, Weaknesses, Opportunities, Threats) Analysis.

• Mobile UX design: created User Flows, Wireframes, and Specifications of iPhone application product.

• Conducted informal mobile usability testing with clickable prototype to evaluate appeal to target audience.

• Worked with offshore development team to manage the application development.

• Product reached 40,000 downloads before being discontinued.

May 2005 – Jan 2007

ENTRIQ – Web, iTV & Mobile Product Innovation

• Lead the creation of J2ME / WAP sites, including wireframes, specifications, naming conventions, and interaction flows.

• Facilitated discount usability testing for feedback to improve products.

• Conducted competitive analysis and reviewed competing applications and services.

• Created mobile interface designs and concepts to support business development team.

• Responded to mobile RFPs and led the strategy, design and dev for proof of concepts.

• http://www.entriq.com

June 2003 - June 2004

Intel Corporation, eBusiness Group - Process Improvement and Culture Training

Used Instructional Design and User Centered Design (UCD) methodologies to assess, design, and develop web-based training for application developers.

• Conceptualized and designed eLearning scenarios, interactions and interface design using Visio, PowerPoint, PhotoShop, Video Production Techniques, Flash, DreamWeaver, OnDemand, and Intel internal applications.

• Course topics included: Identifying Risk and Controls in the SDLC, Information Technology Infrastructure Library (ITIL), Capabilities Maturity Model Integrated (CMMI), Breakthrough Release Planning, Decision Making Process, Privacy in Software Design and Getting to Know India.

Education:

2000 Chico State University, Chico, CA

BS, Instructional Design, Emphasis in Instructional Technology and eLearning

2000 Chico State University, Chico, CA

BA, Communication Design, Option in Television Production

Certifications:

Certification in Usability Analyzing and Testing (CUA)

2006 Human Factors International (HFI), San Diego, CA

Certificate, The Business and Management of Digital Entertainment Media, Film & Television

2012 UCLA Extension, Los Angeles, CA / Coursework 60% completed, Certificate Expected Dec 2012

Google Analytics / Google Optimizer (in progress)

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