Transportation Experience

Dan Ladlie

***** **** **** • Grantsburg, WI *****

*********@*******.*** • Home 715-***-**** • Cell 715-***-****

Senior, Outside Sales Manager

Strategic Sales Planning • Relationship Management • Market Expansion

Dynamic, results-driven sales strategists with a 20 + year record of achievement and demonstrated success driving multi-million dollar revenue growth. A solid track record involving multi-million dollar sales, growing market share, maintaining current relationships, securing customer loyalty and forging strong tenacious business relations. Combining these traits with the ability to work autonomously, strong business acumen along with innate leadership abilities has lead to a successful career in high-performing sales.

Strategic Strengths

• High-Impact

• Strategic Growth Management

• Product Positioning

• Large Monetary Contract Negotiations

• Budget Planning/P&L Responsibility

• Team Leadership and Management

• Cross-selling and Value Added Ability

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Education and Credentials

Bachelor of Science Business Administration (BS) Southeast Missouri State University

Master of Business (MBA) University of the Southwest (Presently Pursuing Degree)

Professional Development

Spin Selling

Revenue Storm Selling

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Professional Experience

Wright Express Financial Services, Portland, Maine

Outside Strategic Sales Manager (July, 2010 to December, 2011)

Responsible for growth and revenue generation in a six state territory for a SaaS financial company whose annual revenues exceed $200,000,000 and has over 1000 employees. Targeted sectors included transportation, manufacturing, education, healthcare, insurance and construction. The platform offered included corporate cards, corporate card purchasing, single-use purchases and a MasterCard platform to provide an electronic, seamless and paperless platform to provide paperless payments for B2B payments.

•Developed a detailed marketing and business plan for an international business bank to market a B2B electronic payables or E-commerce platform geared for companies with

revenues of $50,000,000 or larger.

•Canvassed a six state territory while cold calling, developing strategic partnerships, growing the customer base, coordinating the integration of payables or e-commerce products with continued cross-selling to active customers.

•Signed over $25 million in complex contracts, while maintaining an active pipeline of over $400 million. All sales activities were tracked via SalesForce.com.

Initial target groups within the companies included CFO’s, CEO’s, presidents and owners while having to coordinate and work with other layers of management. The position demanded being very detailed orientated, solving complex customer issues and providing timely solutions.

Ceridian/Comdata Corporation, Brentwood, Tennessee

Outside Regional Sales Manager (January 2007 to August 2009)

Lead a team responsible for a portfolio of over 1500 accounts in a region initially generating monthly revenues over $380,000. The SaaS product and process was geared toward B2B payment processing/payroll to convert companies from a paper-laden process to an electronic platform to process their monthly account payables. Products included corporate purchasing cards, overall corporate purchasing, software to streamline payables and single use accounts.

•While covering a four-state territory, duties included growing the customer base, retention of active customers, integration of new software, follow-up implementation programs and cross-selling other product lines such as fuel cards, payroll cards, e-payables (MasterCard platform) and signature debit cards.

•Monthly revenue increased from $380,000 per month to over $425,000 per month, a 12% increase while maintaining a retention rate of over 100% with a 98% customer referral programs and statement reviews.

Target groups included CFO’s, CEO’s, presidents and owners. In addition to overall sales activities, team actions included weekly updates, weekly team meetings, developing sales programs, structuring implementation plans and overall accountability of customer activity.

Premier Trailer Leasing, Grapevine, Texas

Selling Branch Manager (January 2006 to December 2006)

Developed marketing and business plan to open new, equipment leasing branch in the Minneapolis market.

•In less than five months, signed over $800,000 in assets to long-term operating leases. Other duties include processing credit applications, reviewing financial information, equipment purchases and overall sales activities.

The responsibility of renting, leasing, selling and generating the branch revenue was attained with assets totaling over $1,000,000.

The company lost funding after the current President, CFO and a Regional Manager were charged with fraud charges.

PLM Trailer Leasing, Montvale, New Jersey

Selling Branch Manager (October 2003 to January 2006)

PLM Trailer Leasing was a Japanese owned division of Marubeni Corporation with annual revenues over $1 billion. While at the Minneapolis branch the equipment utilization increased to maintain an average of 80% or higher and a steep increase in branch revenue.

•The active customer base has increased from 49 accounts to over 145 accounts while at the same time increasing fleet size by over 33% since November 2003. Both the active customer accounts and increase in fleet size resulted in an increase in profits, fiscal responsibility and the customer base.

•Total revenue increased over 52%, fiscal year 2005 compared to fiscal year 2004.

Other duties and responsibilities include yearly budgeting and business plans, branch credit and collections, financial reviews, maintaining monthly operation budget costs and overall sales activities.

Maintained overall responsibility for an inventory that exceeded $5,000,000 in total assets.

Leasing USA, Inc., Grand Rapids, Michigan

Selling Branch Manager

Leasing USA was a subsidiary of Gainey Transportation, whose annual revenues exceeded $300,000,000 annually. Developed a detailed marketing and business plan to establish a new semi-trailer operating lease with assets totaling over $8,000,000.

•Built an active customer base from zero accounts to over 100 by creating an aggressive marketing program including personal visits, telemarketing, and establishing strong professional relationships.

•In less than four years, the branch grew from zero to over 520 trailers. Revenues increased to more than $150,000 per month, while trailer utilization maintained an average of 80% or higher during the first four years. Other duties included credit and collections, financial reviews, updating insurance certificates, customer disputes, establishing local National Accounts and controlling the costs of repairing and maintaining the equipment.

REFERENCES

Furnished upon request.

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