Marketing Manager

Experience

Internet Marketing & outreach specialist

Ecology Action

October 2010 - June 2012

• Develop and manage presence on social media networks (Facebook, Twitter, Google+, Linkedin)

• Develop and implement marketing plans to increase organizations exposure and brand

• Build new business leads using Linkedin, Facebook

• Develop, design and implement marketing plan for organization events

• Graphics design, website design for various organization programs and events

• Brand monitoring for all departments

• Advise managers of online marketing best practices

• Develop training courses on employee social media usage (Webinars, PowerPoint, etc.)

Online marketing outreach specialist

Energy Upgrade California

August 2011 - March 2012

• Design custom statewide newsletters

• Create and manage statewide Facebook pages

• Engage local business through Facebook to drive event attendance

• Create and maintain Linkedin groups to drive new business leads

• Create over 100 statewide event pages and event email invites

• Leverage Google analytic data to develop and improve online outreach

• Leverage Google Adwords to drive clicks to event pages and main portal

Marketing and brand management, Shop manager

Santa Cruz Tire and Auto Care

January 2006 - April 2011

• Transition corporate branded store into local business

• Develop and implement marketing plans to increase organizations exposure and brand

• Create and maintain organization website & marketing channels

• Shop management of daily operations

• Search engine marketing

• Customer database management

Education

Chapman University

BA, Organizational Leadership, 2010 - 2012

Cogswell Polytechnical College

Computer graphics design, 2001 - 2003

Other Related Experience

Online Marketing Manager at Homeless Garden Project

July 2011 - Present (Volunteer)

• Online Brand development, web site traffic growth

• Establish social media channels

• Search Engine Optimization

• Create strategy for online event promotions

• Use of analytics to design future strategy

• Development of online content creation strategy

• Train employees how to utilize social media marketing

Social Media Advisor

Project Bike Trip

April 2011 - December 2011 (Volunteer)

• Online Brand development, web site traffic growth. Established social media channels.

• Consulted in creation of new website.

• Search Engine Optimization: drove three times more traffic to website and social media channels within 2 months

• Create strategy for online event promotions

• Use of analytics to design future strategy

Honors and Awards

Volunteer Center of Santa Cruz County

“Be the Difference” Award Nomination

Recognizes the People, Groups and Businesses who make a difference in Santa Cruz County through volunteerism

Recommendation

"Wes has been a great asset to EA's Marketing Team. His breadth of knowledge in online media has taken Ecology Action's online presence to new levels, creating new, effective channels for community outreach and communication. A quick learner and naturally tech savvy, Wes is able to turn around excellent presentations using up-and-coming platforms, and engage with clientele and coworkers to inform and generate interest in the opportunities available through online social mediums.”

Alyssa Baker-Blanc, Energy Business Development Associate, Ecology Action

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