Accomplished marketing leader with a flair for understanding the big picture, embracing new methods, driving thought leadership and customer engagement.
Primary Strengths Strategic Marketing Plans • Market Segmentation and Targeting Marketing Mix Optimization • Marketing Effectiveness Measurement Sales and Business Development • Media, Press, Agency Relations
Major Accomplishments Commanded $1 billion/year flagship product at all stages of global life cycle
Realized targeted email click thru rate of 8%
Reinvented web presence with new modern look, blog and social media content
Drove successful launch of new product family via creative execution of integrated marketing campaign
Established benchmark and received public commendation from VP of Marketing for excellence by initiating/executing strategic tradeshow.
Experience Marketing Leadership, 2000-2012
SSG Limited, Nokia, Siemens, Fujitsu Network Communications
Director of Marketing: Drove the development of “thought leadership” through creation of website and social media content. Wrote press releases, managed webinar presentations and creative agency. Managed email campaigns using Salesforce.com and Vertical Response. Developed marketing processes, requirements and schedules.
Senior Marketing Manager: Go-To-Market strategy and services for mobility applications. Managed creation of success stories and highlighted applications, website updates, marketing materials, and tradeshows. Managed external vendors consisting of creative services agencies, integrated marketing providers, and print suppliers.
Market Development Manager: Conducted market research, identified business drivers, and defined communication requirements of target market. Aligned sales efforts with end-user specifications to generate pull-through sales.
Product Marketing Manager: Led cross functional team in the development of product messaging, wrote marketing collateral, tradeshow presentations and scripts, press releases, and webpage content. Joined with partners to co-market solutions. Analyzed competitors’ products/solutions. Authored 2 white papers and allied presentations.
Program and Product Management Leadership, 1997-2000
Fujitsu Network Communications, Alcatel USA
Product Manager: Provided guidance to engineering regarding scope, scheduling, and cost trade-offs during development. Served as single point of contact to sales and customer for all product issues. Eliminated obstacles to winning approval/generating sales by resolving over 50 outstanding action items.
Program Manager: Obtained, interpreted, documented, communicated, and coordinated implementation of customer requirements. Managed cross functional team, drove schedules, and delivered weekly, monthly, quarterly progress reports.
Affiliations Metroplex Technology Business Council (MTBC): Marketing Advisory Committee
Dallas Content Strategy Group
DFW Internet Marketing Group
DFW Social Media Marketing Group
Education Master of Business Administration in Marketing and International Business Management
University of Texas at Dallas, Richardson, Texas
Bachelor of Science in Electrical Engineering
University of New Hampshire, Durham, New Hampshire
Professional Training Effective Negotiation, Team and Meeting Facilitation, Media/Analyst Training, Presentation Training