Sales Project Manager

Ramon A. Rodriguez

**** *. ** ** # * 305-***-****

Hialeah, FL. 33012 *****.*********@**.***

Education Florida International University (FIU) Miami, FL

Master of Business Administration (MBA) Dec 2010

Concentration in Marketing; GPA 3.7

Florida International University (FIU) Miami, FL

Bachelor of Business Administration (BBA) Dec 2004

Double major Marketing and Management; GPA 3.4

Experience Belzona Miami, FL

(Global industrial coatings manufacturer est. 1959; $25M revenue; 500 employees)

Marketing Manager Dec 2010 – Present

(Project manager and spokesperson, utilizing analytical skills to increase market share across the Americas)

• Analyzed 3 years of product sales to steer marketing efforts contributing to 15% sales increase

• Instrumental in restructuring 2 large territories in Latin America to enhance sales by 7% in first year

• Provided direction for new website that extended average visits from 30 seconds to 2 minutes

• Implemented regional sales meetings and trainings saving department budget $20,000 per year

• Interacted with attendees at 3 industry specific national trade shows that attracted over 80 leads each

• Introduced virtual tour sales tool which improved group selling sale to close ration by 20%

• Launched new products and mobile website which was credited for highest year in consultant retention

• Awarded ‘Key to Marketing’ at 60th anniversary by top selling distributor for them having best sales year

Marketing Supervisor Jan 2008 – Dec 2010

(Oversaw team of 10 employees, collaborating to enhance print/online advertisements and public relations)

• Headed 12 month full-page advertisement campaign bringing 50,000 hits to dedicated landing page

• Implemented Google Adwords advertisement that increased web traffic by 20% over the year

• Increased articles featured by threefold in publications by implementing incentive program

• Saved $20,000 per year printing with interactive online version of newsletter as Editor-in-Chief

• Enhanced online visibility by 500 users with social media (i.e. YouTube, Facebook, Twitter, Google+)

• Added QR codes on printed materials which increased new user traffic to website by 70%

• Improved direct mailings response from 2% to 5% with more targeted approach and creative style

• Invited to speak at sales meetings hosted by distributors one of which resulted in $60,000 sale

Marketing Coordinator Feb 2006 – Jan 2008

(Provided creative direction and marketing support, key in rebranding alongside graphic/web designers)

• Introduced tagline ‘Repair-Protect-Improve’ identifying product benefits and adopted in all collateral

• Led branding initiative that became consistent across all 43 NA and 26 LA distributors

• Revamped literature as copywriter with customer focus (e.g. pump coating yield 7% energy savings)

• Contributed sales editorials as Editor in monthly newsletter amounting to over 30 articles altogether

• Established deal with printing vendors to buy bulk over one year span saving $5,000

• Wrote press releases that were featured in 4 online sources as 3 print publications and journals

• Doubled booth size at each of 3 annual national tradeshows with savings from logistics/travel budget

• Entered purchases in Oracle and produced year-end-report to identify areas to shift 10% budget

City of Hialeah Hialeah, FL

(Parks and Recreation division; city pop. 225,000; 2,500 employees)

Special Events Coordinator Aug 2005 – Feb 2006

(Promoted and organized various city-wide events, coordinating logistics, staffing, and vendor relations)

• Increased event sponsorship from 15 to 19 by acquiring community involved business entities

• Led ad creation for events (e.g. 4th of July at local stadium) reaching 10,000 attendees – max. seating

• Analyzed city demographic, adding new event to annual lineup that surpassed anticipated attendance

• Negotiated bulk purchasing after proposal of additional storage resulting in $7,000 saving per year

• Lowered event cost $5,000 with added volunteers and improved personnel to work assignment

• Managed logistics of $40,000 in equipment while reducing hours of set-up/break down by nearly half

Public Relations Specialist Jan 2004 – Aug 2005

(Assisted forming partnerships with major corporations to promote community visibility and involvement)

• Worked with Miami Herald to feature city events in 3 different cover stories in Neighborhood section

• Communicated with various news sources (i.e. newspaper, television, and radio) to nearly double PR

• Conversed with Florida City Gas President who provided $5,000 donation to recreation program

• Helped 30 first-time underage offenders taking part in EPI ‘Early Prevention Intervention’ program

Recreation Leader Jan 2001 – Jan 2004

(Supervised and engaged children in sporting activities while providing leadership in recreation facility)

• Nominated to coach full range of children ages 4-17 and teach successful skills through sports

• Developed additional programs including kickball and racquetball league; Increased tennis lessons

• Demonstrated desire to excel by placing 2nd out of 36 candidates in higher position opening exam

Other Languages: Fluent in English and Spanish, intermediate Portuguese

Computer Skills: Microsoft Word, Excel, PowerPoint, and Outlook; Adobe Presenter 7 and Prezi; Google Analytics and Google Adwords; Oracle data entry.

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