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Sales Manager

Carbondale, Colorado, 81623, United States
March 03, 2011

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Todd Chamberlin

** ******* ******, **********, ** 81623 : (970) ***-**** :

Professional Profile:

Entrepreneurial marketing and eCommerce manager with over 15 years of progressive experience in developing innovative internet applications, multi-channel marketing and sales initiatives, and profitable online operations for major international brands. Proven ability to develop successful eCommerce ventures, eMarketing campaigns, and comprehensive strategies to increase revenue growth, reduce costs, expand brand awareness, build market presence, and increase customer acquisition and retention.

Areas of Expertise

Strategic Planning Project Management Revenue and Profitability

Business Development Customer Acquisition & Retention New Product Launches

Email marketing Social and Mobile Media, SEO, PPC Merchandising

Backend integration, CRM Online and Traditional Analytics Content Management

Team Building Problem Solving Employee Management

Professional Experience

Director of eMarketing – Natural Habitat Travel Group 2010 – 2011

eBusiness and marketing director for four adventure travel companies, with broad scope of responsibility including online marketing, P&L, brand strategy, budgeting, strategic planning, business development, sales forecasting, product pricing, reporting, analytics, contests and promotions, social media, ecommerce, SEO, SEM, CRM and email campaigns. Supervised a team of employees and contractors.

• Developed comprehensive marketing program, which helped increase year over year sales 14% during the current economic downturn.

• Initiated comprehensive social media campaign, growing combined brand Facebook fans from 800 to over 20,000 in three months.

• Optimized existing AdWords campaign; reduced costs by 80% while increasing conversion rates and traffic.

• Developed and planned annual revenue forecast and expense allocation, through analysis of historical data and anticipated market developments.

V.P. Sales and Marketing - AllNuEnergy (formerly Altech Solar) 2008 – 2009

Responsible for brand strategy, budgeting, strategic planning, business development, sales forecasting, product pricing and promotions, social media, search engine and email campaigns for a startup solar energy company.

• Initiated client relationships with local, national and international corporations, including Starwood, Hyatt, Vail Resorts and Hilton.

• Coordinated with government agencies to develop rebate program for commercial solar thermal products.

Asst. Manager – Aspen Skiing Company/Snowmass Club 2008 – 2009

Managed all aspects of exclusive health club, spa and retail store, including hiring, staffing, and administration of a team of 30+ international staff members; developed annual budgets and managed outside vendors; helped launched new club website, CRM system, social media, and email marketing campaigns.

World Travel 2006 – 2008

Traveled to Asia (Vietnam, Thailand, Loas, Malaysia, Myanmar, Cambodia, Philippines, Indonesia, Hong Kong, Nepal, Taiwan, Borneo, Singapore, China) and Central America for over a year. Volunteered teaching English and assisted sole proprietors with their traditional and emarketing. Immersed myself in the Costa Rican culture during a five-week Spanish immersion course in San Jose, Costa Rica. Explored the Western U.S. and British Columbia on a six-month road trip. Other travel experiences include Mexico, Bahamas, England, Ireland, Japan and Ecuador.

Director of eCommerce/Internet Development - National Geographic 1998 – 2006

Developed strategic eCommerce and marketing plans and budgets. Designed, managed and programmed multiple internet and eCommerce applications, CRM, SEO, SEM, site analytics, website reporting, email and social networking programs to increase online profitability and customer retention. Managed and coordinated cross=divisional teams of employees and vendors to meet corporate goals and objectives. Started as contractor in 1998, brought on as full-time employee in 2000.

• Developed company’s first comprehensive eMarketing and eCommerce strategy and launched new online store, which increased annual online sales from $3,600 to $2.5 Million.

• Created B2C and B2B eCommerce solutions for hundreds of products, ranging from soft goods, to custom goods and digital downloads.

• Planned and developed innovative award-winning internet and social networking applications that received millions of hits monthly.

• Developed successful new product line of Mounted Maps, which grew to become 20% of online revenue.

Owner/Internet Developer - Trekking America, L.L.C 1995 – 1999

Established and managed company that created an extensive online interactive outdoor recreation database and website. Implemented vision, budgets, and key relationships with 76 content providers, government agencies, and non-profits. Developed an affiliate advertising network to drive revenue. Initiated revenue generating online job site.

• Developed syndication agreement with America Online, Denver Post and National Park Service.

• Negotiated sale of website to National Geographic Maps in 1998.

Park Ranger – Zion and Rocky Mountain National Park 1994 – 1999

Seasonal Park Ranger and Emergency Medical Technician. Developed and presented fun and informative nature hikes and talks. Gave presentations to hundreds of people at a time. Responded to emergencies and provided first aid. Manned visitor center front desk, campgrounds, and entrance station. Developed and programmed first park website for Rocky Mountain National Park.


Bachelor of Arts - Environmental Conservation / University of Colorado, Boulder 1993

Emphasis - Ecology and Economics

Technical Knowledge/Skills

Microsoft Office, WordPress, Website Analytics, Social Networking, Google Adwords, Google Analytics, Facebook, Twitter, Photoshop, HTML, CSS, Javascript, Cold Fusion, Database development, Securities Licensed Series 7 and 63.

Community Service

Board Member, Parks and Recreation Commission, Carbondale, CO 2009 – Present

Board Vice-Chairman, Rocky Mountain Sierra Club 2000 – 2004

Volunteer Fire Fighter, Four-Mile Fire Department, Boulder , CO 1999 – 2006

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